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Nonprofits and Social Media:
                               First Projects




                       Beth Kanter, Beth’s Blog
Photo by Thomas Hawk
Beth Kanter: Offline




     Photo by Steve Goodman
Beth Kanter: Online

           Profiles
              &
                                            Content in
          Presence
                                           many places


RSS
Powered
                                                      network
                            Sharing photos,
                           bookmarks, videos,
                               and more
                                                Conversations

             Fundraising
David Wilcox
http://socialmedia.wikispaces.com/Social+media+game
Photo by Preetam Rai
Social Media?




http://www.flickr.com/photos/raincitystudios/


                       Two Minute Poll
Using the Internet to instantly
collaborate, share information, and
have a conversation about ideas
we care about.
Anthropology
  Professor
Michael Wesch
   from the
 University of
    Kansas
explains it best

  Let’s Watch!
What are
    the core
    themes?




http://www.flickr.com/photos/kk/
Listening

http://www.flickr.com/photos/sookie/
Conversations




http://www.flickr.com/photos/vox/
Openness
Source: Alan Levine – CogDog Blog
y!
                     ess
                 t’sM
                I




http://www.flickr.com/photos/petroleumjelliffe/
INSERT NAME OF
COOL NEW SOCIAL
   MEDIA TOOL
To Reach Outcomes!
Low Risk Experiments




   http://www.flickr.com/photos/striatic
Here’s some advice from Wendy
Harmon, Red Cross Blogger
• A project that won’t take much
  time and relates to org goals.
• Write down your successes.
• Write down your challenges.
• Ask the people you want to
  connect with whether they think
  your outreach and listening is
  valuable.
• Watch other nonprofits and copy
  and remix for your next project.
• Rinse, repeat.
Some project
   ideas!




 http://www.flickr.com/photos/johnnyhuh/
Project 1: Find People and
Listen
A homeless
person isn’t
  someone
you pass on
  your way
into a fancy
 restaurant
Think google for social media
      conversations …
How do they work?

1.   What do you monitor?
2.   Search terms
3.   Set up
4.   Monitor




Technorati Search, Watchlists
and Google Alerts
Project 2: Join the Conversation




           http://www.flickr.com/photos/vox/
The ability to have a
conversation
Read and comment on blogs
  Think before you write!

     What did they say well?
      What did they miss?
        Answer questions
   What are other people saying
    How does it apply to you
          Look forward
         Look backward
           Ask what if?
How do you comment on blogs?
Project 3: Your
     Blog




                  http://www.flickr.com/photos/brettlider/
Individual Blogs


      Reflect about
      your practice

      Connect with
         peers

      Back up brain




http://www.flickr.com/photos/kk/
Creating a blog takes less
time than making this
http://www.flickr.com/photos/alismith44/




Step 4:
Read a few good blogs
There are two ways to consume information on the web
How does it work?

RSS Reader
           http://www.flickr.com/photos/smudie/
Project 5: Use Tagging To Share
Resources
Social Bookmarking
Reduce Email Clutter
What did you
What are some ways that
Nonprofits can pick the low
                              tag?




     Take advantage of the social aspect of tagging
How does it work?
External Communication
Project 6: Tell Your Story in Text
Blog the Impact of
your program!
We don’t have
   time …
Bad idea



 My .org
In order of amount of
    time/investment/complexity
•   Find blogs
•   Read blogs
•   Comment on blogs
•   Get bloggers to write about your program
•   Write personal blog about your practice
•   Internal org blog behind the firewall
•   Org public blog – group authors
•   Blogs by patients or clients as support
    service
Photos can tell your stories




Project 7: Tell Your Story In Pictures
Watercooler conversations
 (mediated by photos)
              1) I share my pics ->


                                 -> with you --->




                          -->You share your pics ->

          ---> with him




                                   Source: Slideshare by Rashmi Sinha
Social Features
http://www.flickr.com/photos/zoomar/




Flickr it isn’t just about doggy photos
Your Flickr Account as Organizational brochure
A Flickr Group To Record A Short-Term Activity
Community Organizing
A Contest
Project 8: Social Networking
Social Networks: First Generation

                                               1) I am linked to ->


                                                                  -> to you




                                        --->You are linked to her ->


                                                                 -> to her…




   Source: Slideshare by Rashmi Sinha
Now I
know
all
these
people!
Social Networks, a
  good thing …
No time?
No time?
Project 9: Social
Presence
Dip in or Stay Hyper Connected
How Used?




 In an emergency?
Project 10: Widgets
Don’t Forget!
                                                http://bethkanter.wikispaces.com




It takes 21 days to make a habit – what one project what first step will implement?
Write it on a business card, give it to me, and I’ll email you in 21 days!

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