SlideShare a Scribd company logo
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Photo by Reef Dog The Social Media Game Romania Version Beth Kanter, Beth’s Blog
Source: littleoslo.com - Blogpoly The Social Media Game Remix History
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Added Point System
Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!
Objective Cards
The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
People Cards
Strategy Reference Cards
Social Media Strategy Building Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking
5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social   Networking
Matching Tools, Strategy, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz
Pick Your Tools:  You Only Get Ten Points!
But real life happens!
[object Object],[object Object],[object Object],[object Object]
The Tools …
Tactics, Tools, Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content Share Content
Listening
 
 
 
A homeless  person isn’t  someone  you pass on  your way  into a fancy  restaurant
Twitter Search
Do you think Twitter is Pointless?
[object Object]
 
http://www.flickr.com/photos/smudie / RSS Reader
Join the Conversation: Participate http://www.flickr.com/photos/vox /
Engage your audience
Sharing your story social media style …
 
 
 
 
It’s more than a site to print photos
 
 
Generating Buzz
 
Social network Community Building & Social Networking
Knowledge Sharing
Social Networking
Social Networks 1) I am linked to -> -> to you  --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
What is your networking strategy?
 
Facebook Fan Page
 
Friendship Profile Content Outreach Workflow
Establish a routine and stick to it
 
The Keep Bucharest Clean NGO is launching a campaign to educate people to keep the city clean. They want to keep people from spitting, throwing trash, or not cleaning up after their dogs. They want to incorporate a social media strategy to raise awareness and spread the word.
[object Object],[object Object],[object Object],[object Object]

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