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Leveraging Social Media:Understanding Strategy and Putting it into Practice,[object Object],Module 6b-1:  Twitter Mini-Workshop,[object Object],This project is being generously supported by the David and Lucile Packard Foundation,[object Object]
This Deck Is A  Remix! ,[object Object]
Twitter:  What,[object Object],140 Characters of Bon Mots,[object Object]
Why – Information/Insight, Marketing, Data Mining, Social Circles, Connections, and Spreading,[object Object]
Twitter:  Who,[object Object],Average tweet = 1x in 72 days,[object Object],Most tweeters have 25 or fewer followers,[object Object],90/10 rule – Influencers  - offline influence,[object Object]
Twitter: How,[object Object]
Listen First: Twitter As Focus Group,[object Object]
Source: Nina Simonhttp://museumtwo.blogspot.com,[object Object]
Source: Nina Simonhttp://museumtwo.blogspot.com,[object Object]
Source: Nina Simonhttp://museumtwo.blogspot.com,[object Object]
They think the people who work at the Smithsonian are cool,[object Object],Source: Nina Simonhttp://museumtwo.blogspot.com,[object Object]
Source: Nina Simonhttp://museumtwo.blogspot.com,[object Object]
Source: Nina Simonhttp://museumtwo.blogspot.com,[object Object]
Engage and Build,[object Object],Your Network,[object Object]
Twitter for Buzz,[object Object]
Networked Effect,[object Object]
Packard socialmedia lab-module7b-twitter-dan
Getting Started: The 7 Steps,[object Object],Sign Up,[object Object],Set Up Your Profile,[object Object],Listen First,[object Object],Find & Follow People,[object Object],Add Desktop & Mobile Clients,[object Object],Engage & Converse,[object Object],Measure, Reflect & Improve,[object Object]
What’s Your Twitter Brand?,[object Object]
The Nonprofit Brand,[object Object]
Staffer with Nonprofit Affiliation,[object Object]
CEO or Executive Director Brand,[object Object]
The Hybrid ,[object Object]
Packard socialmedia lab-module7b-twitter-dan
Packard socialmedia lab-module7b-twitter-dan
Basic Listening First,[object Object],Twitter Home Page – List of tweets,[object Object],People you are following,[object Object],26,[object Object],Twitter for Us - Part II,[object Object]
Use Lists To Manage Followers,[object Object],27,[object Object]
Basic Searching,[object Object],28,[object Object],Twitter for Us - Part II,[object Object],[object Object],[object Object]
7 Ways to Turbocharge Twitter,[object Object],Be Informative,[object Object],Use #hashtags# and keywords,[object Object],Talk to people,[object Object],Share & ShoutoutAKA Re-tweet,[object Object],Thank people,[object Object],Use Twitter tools,[object Object]
The Science of Re-tweeting,[object Object],@DanZarrella,[object Object],Ask for Retweet,[object Object],Use Nouns,[object Object],Colons  Rule!,[object Object]
Ask for the ReTweet,[object Object]
ReTweets are Noun Heavy,[object Object]
ReTweets have More Punctuation: Colons Rule,[object Object]
Twitter Tools,[object Object],Desktop Tweeting,[object Object],Mobile Tweeting,[object Object],Tracking,[object Object]
Desktop Tweeting,[object Object]
TweetDeck.com,[object Object],37,[object Object],Twitter for Us - Part II,[object Object]
38,[object Object],Twitter for Us - Part II,[object Object]
SEED,[object Object],Track the,[object Object],Whole Funnel,[object Object],Identify Influencers,[object Object],ATTENTION,[object Object],Tweet Impressions,[object Object],ENGAGEMENT,[object Object],Click Thrus,[object Object],Retweets,[object Object],CONVERSION,[object Object],Sign ups,[object Object],Donations,[object Object]
Packard socialmedia lab-module7b-twitter-dan
Seed:  Twitalyzer to identify Influencers ,[object Object],  # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates,[object Object]
Reach:  What the Hashtag  Tweets,[object Object]
Engagement: Bit.ly for  Click Thrus,[object Object]
Getting Started: The 7 Steps,[object Object],Sign Up,[object Object],Set Up Your Profile,[object Object],Listen First,[object Object],Find & Follow People,[object Object],Add Desktop & Mobile Clients,[object Object],Engage & Converse,[object Object],Measure, Reflect & Improve,[object Object]
Packard socialmedia lab-module7b-twitter-dan

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Packard socialmedia lab-module7b-twitter-dan

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Editor's Notes

  1. http://www.flickr.com/photos/wwworks/3058182308/
  2. Why – Information/Insight, Marketing, Data Mining, Social Circles
  3. Twitter.com’s growth flattened last year. More people are using apps BUT also some people have come and gone. Twitter has limited utility and is best used for finding influentials and dialoguing with the types of supporters who can lead others.90/10 rule = 10% of Tweeters tweet 90% of tweetsTwitter will stay important for those who want the news first – that includes journalists, bloggers, activists and politicos!Soon, there will be a “twitter for normal people” so best to understand now how information spreads and power wields influence in this type of environment.
  4. Notes: Profiles are for individual people – not for organizations. For orgs – create a Page. Many orgs also have Groups and Causes. Be aware of search engine optimization when you are setting up your page’s title and description; include both the acronym AND the full name of your org along with a link back to your main website.Walls have their own newsfeeds where Page activity and threaded discussion are shown. Pages also have tabs for Page Info, Photos, Notes, Applications, and other customizable boxes. You can also use FBML (like HTML) to customize your page tabs.You can create Facebook applications that appear both as a tab on your page and elsewhere in FB.
  5. But what is different about Twitter and social media tools is the networked effect –
  6. Notes:
  7. Notes: