Used with social media game to help nonprofits think through what it takes to have a successful blog version 1

1. Source:http://www.flickr.com/photos/webbysworld The Social Media Game Introduction to the Nonprofit Blogging Beth Kanter Beth’s Blog Based on a game designed by David Wilcox

2. Take Away http://www.flickr.com/photos/dslrninja / Resources for further exploration A blogging idea to set up an experiment

3. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

4. http://internet-fundraising.wikispaces.com/

5. Photo by Preetam Rai

6. Issue Awareness Prospects Research Learning what works Enhanced google rankings Traffic Outcomes

7. What to Measure? Measurement Metric Outcome Strategy Audience Tools Conversations Blogging Policy Budget Content

8. Blogs Technorati RSS Social Bookmarking Flickr Video Sharing

9. Getting Started …. http://www.flickr.com/photos/yogi/

10. Listening

12. A homeless person isn’t someone you pass on your way into a fancy restaurant

13. http://www.flickr.com/photos/alismith44/ Listening: Read a few good blogs

14. There are two ways to consume information on the web

15. http://www.flickr.com/photos/smudie / RSS Reader How does it work?

16. Join the Conversation http://www.flickr.com/photos/vox /

18. http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization

19. Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/

22. Creating a blog takes less time than making this

24. Blog the Impact of your program!

26. Publicly advocate a point of view

27. “ The best blogs start conversations, they don’t control them” – Seth Godin

28. But, we are too busy saving the whales! http://www.flickr.com/photos/petelidwell/

29. Bad idea My .org

30. ROI of Blogging - Forrester

32. Low Risk Experiments http://www.flickr.com/photos/striatic

33. Here’s some advice from Wendy Harmon, Red Cross Blogger

36. You want me to play with a power drill without knowing how to use it? Won’t someone get hurt? http://www.flickr.com/photos/tomthephotographer/

37. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups Personal Learning Internal Communication or Collaboration External Communication

38. Source: littleoslo.com - Blogpoly Let’s Play! Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why? Create a story! One person to tell story from each group

39. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!