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Networked Nonprofit Slides


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Networked Nonprofit Slides

  1. What we’re going to cover ….<br />Intros and IcebreakerA Peek Inside of Kimono the Collaborative Writing Process<br />The Networked Nonprofit Defined<br />A couple of themes from the book ….<br /><ul><li> A Social Culture
  2. Transparency
  3. Simplicity</li></ul>Reflection<br />
  4. Allison H. Fine<br />
  5. Beth Kanter<br />
  6. Let’s Get Social! <br />Quick Poll: Social Media Use; Who<br />Hashtag: networkednp<br />Wiki:<br />Book on Amazon:<br />
  7. Kimono Shot<br />
  8. Our writing processes are very different<br />Our writing <br />
  9. Our brains work very differently …<br />
  10. Our writing tone and styleare very different …<br />
  11. There was one thing that we both had in<br />common that powered our collaborative writing process …<br />
  12. What is the Networked Nonprofit?<br />
  13. The Networked Nonprofit <br />
  14. Share Pairs<br />What is something you heard that resonated?<br />What is something new or thought about before?<br />Photo by Franie<br />
  15. Three Themes from the Networked Nonprofit<br /><ul><li> Social Culture
  16. Transparency
  17. Simplicity</li></li></ul><li>Red Cross: Creating A Social Culture<br />
  18. Listening Drove Adoption<br />
  19. Social Media Policy Panel: Sat. 10:30 AM - International Ballroom F<br />
  20. More Evidence of a Social Culture<br />
  21. Defining A Social Culture<br />Uses social media to engage people inside/outside to improve programs, services, or reach communications goals<br />
  22. It looks less like this …..<br />Source: David Armano The Micro-Sociology of Networks<br />
  23. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  24. Photo: ableman<br />Overcoming the fear and opening up is the first step<br />
  25. Loss of control over their branding and marketing messages<br />Dealing with negative comments<br />Addressing personality versus organizational voice (trusting employees)<br />Make mistakes<br />Make senior staff too accessible<br />Perception of wasted of time and resources <br />Suffering from information overload already, this will cause more<br />
  26. Reduce the Fear of Learning in Public<br />
  27. Making a strong business case<br />
  28. Leaders Experience Personal Use<br />
  29. Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
  30. Why policy is needed
  31. Cases when it will be used, distributed
  32. Oversight, notifications, and legal implications
  33. Guidelines
  34. Identity and transparency
  35. Responsibility
  36. Confidentiality
  37. Judgment and common sense
  38. Best practices
  39. Tone
  40. Expertise
  41. Respect
  42. Quality
  43. Additional resources
  44. Training
  45. Press referrals
  46. Escalation
  47. Policy examples available at</li></ul>Source: Charlene Li, Altimeter Group<br />
  48. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<br />
  49. Don’t moon anyone with a camera, unless you hide your face ….<br />
  50. Reflection:<br />How social is your organization’s culture?<br />NOT AT ALL<br />VERY<br />Somewhere in between? <br />
  51. Transparency<br />
  52. Three Types of Organizations<br />Fortress<br />TransactionalTransparent<br />
  53. Porifera<br />
  54. Simplicity<br />
  55. Focus on what you do best, network the rest<br />
  56. You have too much to do because you do too much<br />