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Social Media WorkshopNasscom Foundation,[object Object],Beth Kanter, Beth’s BlogFeb. 2010,[object Object]
Teaching and Learning,[object Object],Photo by Steve Goodman,[object Object]
Engaging,[object Object],Content in,[object Object],many places,[object Object],network,[object Object],Sharing,[object Object],Conversations,[object Object],Crowdsourcing,[object Object],Fundraising,[object Object],Learning and content creation,[object Object],Beth’s Blog,[object Object]
Nasscom Foundation
Agenda,[object Object],Introduction and Translation,[object Object],10:30-11:30,[object Object],Principles of Social Media Strategy11:30-12:30,[object Object],Small Group Work:  Social Media Game12:30-1:15,[object Object],Report Out1:15-1:45Closing Circle Reflection1:45-2:00,[object Object]
Introductions,[object Object],Name, Organization,[object Object],What do you want to learn about social media?,[object Object]
PersonalUse,[object Object],Stand up, Sit Down,[object Object]
Human Spectragram:  Agree or disagree with:,[object Object],Social media is a waste of timeUsing social media can make our CSR Initiative more successful,[object Object]
A few examples of CSR and Cause Marketing that use social media effectively,[object Object]
Nasscom Foundation
Nasscom Foundation
Nasscom Foundation
Nasscom Foundation
Nasscom Foundation
Mobilize,[object Object]
Nasscom Foundation
Nasscom Foundation
Nasscom Foundation
Share Pairs …,[object Object],[object Object]
Share something that you have thought about
Share something that really resonated,[object Object]
Community Building & Social Networking,[object Object],GenerateBuzz,[object Object],Social Content,[object Object],Engagement,[object Object],Listen,[object Object],Social Media Strategy Blocks,[object Object],Crawl ………..……Walk …….…….. Run ……..…………….Flyl,[object Object]
Social Content,[object Object],acticaches,[object Object],Social Media: Tactics and Tools,[object Object],Community Building & Social Networking,[object Object],GenerateBuzz,[object Object],Listen,[object Object],Engagement,[object Object], 10hr,[object Object], 15hr,[object Object], 20hr,[object Object],Support Overall Communications and Internet StrategySupports Offline Action , Change of Behavior, or Impact Outcome,[object Object],Less Time,[object Object],More time,[object Object]
1. Links to Communications Strategy or Theory of Change,[object Object]
Nasscom Foundation
2. Listen First,  Engage Second,[object Object]
Source: Communications Network Listening Presentation OSI Foundation,[object Object]
Engaging in the Conversation Strategically,[object Object]
“It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ”,[object Object],Danielle Brigida,[object Object]
Nasscom Foundation
4. Builds Relationships with Influencers,[object Object]
Nasscom Foundation
Nasscom Foundation
Nasscom Foundation
Identifying Influencers Influencers ,[object Object],  # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates,[object Object]
Share Pairs …,[object Object],[object Object]
Share something that you have thought about
Share something that really resonated,[object Object]
Social Content and Stories,[object Object]
Web Site Content,[object Object]
Social Media Outposts,[object Object]
Curated Social Content,[object Object]
5.  Leverage A Networked Effect,[object Object]
Nasscom Foundation
Nasscom Foundation
Nasscom Foundation
Nasscom Foundation
Share Pairs …,[object Object],[object Object]
Share something that you have thought about
Share something that really resonated,[object Object]
Nasscom Foundation
Nasscom Foundation
Well, maybe not dead,[object Object],7. Pick the right metrics to understand what is and what isn’t working,[object Object]
Nasscom Foundation
Engagement: Bit.ly for  Click Thrus,[object Object]
8.  Assess Organizational Culture ,[object Object],Loss of control over their branding and marketing messages,[object Object],Dealing with negative comments,[object Object],Addressing personality versus organizational voice  (trusting employees),[object Object],Fear of failure ,[object Object],Perception of wasted of time and resources ,[object Object],Suffering from information overload already, this will cause more ,[object Object]
Social media policy template,[object Object],[object Object]
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
 Press referrals

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Nasscom Foundation

Editor's Notes

  1. http://www.flickr.com/photos/dharmesh84/426711014/
  2. What is therole of the new media techniques in dissemination of information?
  3. Reeta Roy, President and CEO of the MasterCard Foundation, is sending tweets from her site visit to Uganda and Kenya. As background, the mandate of the $2 billion Foundation is to enable people living in poverty to improve their lives by expanding their access to microfinance and education.  Reeta is currently in Uganda, where she’s learning first-hand about the Foundation’s partnerships and programs.   While the account is the Foundation's branded Twitter account, she is using it for a project to report on their work in the field. 
  4. This is a listening/engaging system that integrates both traditional media (press mentions) w/social media reputation management. Listening is red – and there are different posts for listening ..
  5. http://www.flickr.com/photos/stefanomaggi/3564156120/Affinity: don't look for numbersWhen looking for influencers, you must not forget that these people will help you generating a lead: it could be a subscription, a purchase, a dialogue or a thousand more actions but the influencer should push influenced to act.So let's rethink it: are you looking for someone who can reach the highest number of users?Probably not. The one you're looking for is a person that can make an impact on the followers and inspire them, move them to act and push them to spread the message he is carrying. Real influence is not measured (only) with numbers. It's fundamental to understand what kind of affinity an influencer has with the audience.Communicate the signal and wipe out the noise by choosing the right people.
  6. The remedy – education, discussion, policyLooks at the opportunity costs if they don’t participateConsider the worse case scenarios and have a policy that addresses
  7. http://www.flickr.com/photos/jrparis/66581120/
  8. http://www.flickr.com/photos/grimmo/1705857459/