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How Networked NonprofitsUse Facebook Effectively<br />Beth Kanter,   Beth’s BlogSeptember 7, 2010<br />
Beth Kanter<br />http://www.bethkanter.org<br />
http://bit.ly/networkednp <br />
Agenda<br />Defining Networked Nonprofit<br />Being A Networked Nonprofit<br />5 Secrets of Networked Nonprofits on Facebo...
Just Two words ….<br />What comes to mind when you think about your museum’s Facebook page? <br />
What is a Networked Nonprofit?<br />
Why become a Networked Nonprofit?<br />
Networks reduce the burden and leverage resources<br />
The Networked Nonprofit <br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />Some nonprofits are born this way, others have to make the transition … slowly ..<br />With apo...
Social Culture:  Not Afraid of Letting Go Control<br />
Three Themes and Some Nuts and Bolts ….<br /><ul><li>  Social Culture
Relationships
  Simplicity</li></li></ul><li>Theme 1:  Social Culture<br />Share in the chat:   Does your museum have more than one pers...
Leaders Experience Personal Use<br />
Making Social A Cultural Norm …. <br />
Codifying A Social Culture: Policy<br /><ul><li> Encouragement and support
 Why policy is needed
 Cases when it will be used, distributed
 Oversight, notifications, and legal implications
 Guidelines
 Identity and transparency
 Responsibility
 Confidentiality
 Judgment and common sense
 Best practices
 Tone
 Expertise
 Respect
 Quality
 Additional resources
 Training
Operational Guidelines
 Escalation
 Policy examples available at wiki.altimetergroup.com</li></ul>Source:  Charlene Li, Altimeter Group<br />
Personal Use:  Specific guidelines and encouragement to scale<br />
Empower all staff <br />
Organization Use:  If your department wants to use social tools to augment a campaign ….<br />
The Best Way to Leverage Unofficial Fan Pages<br />
Theme 2:  Listen, Engage, Relationships<br />
Are you listening and engaging?<br />Are your Facebook status updates always asking  people to do  something for you?<br /...
Does Your Listening Post Include A Way To Listen Deeply on Facebook?<br />
Are you monitoring what fans say and responding consistently?   Tracking and getting to know them?<br />
Do you know who are your biggest fans?   Your Superfans?<br />
It’s a like, it’s a comment, it’s a wall post, it’s a status update, no it is Superfan! <br />
SuperfanEvangelism<br />Birth of a Super Fan by Aliza Sherman<br />
How can you leverage love?<br />TrackRecognizeSurveyEvaluate<br />Proposal/ToolsEngage and Amplify<br />Evangelism<br />
Theme 3: Simplicity<br />
You want me to  start Facebooking too? <br />You have too much to do because you do too much<br />
 From scarcity to abundance …<br />
Simplicity:  Leverage your networks ..<br />
@user or page tagging<br />
5 Secrets of Networked Nonprofits on Facebook<br />
5 Secrets of Networked Nonprofits on Facebook<br />
1. Smart Objective and Target Audience<br />
<ul><li>Keep current supporters engaged
Inspire conversation to support communications goal
Create buzz around an offline event before, during, and after
Get new ideas and feedback on programs and services
Program support to members
Drive traffic to web site or blog
Recruit volunteers
Identify and build relationships with allies & supporters
Research to guide program or exhibition design</li></li></ul><li>How many Facebook pages does a museum need?<br />Capacity...
Wrapper design contest<br />Video promo for “Get Some” campaign<br />http://fblandingtabs.wikispaces.com/<br />
Alignmentwith content strategy: Link, Distribute, Co-Create<br />
Charting: What are your planned events, web content, and opportunities for the year?  Format and frequency for Facebookvs ...
Give Yourself Some Link Love<br />
Give Yourself Some Link Love<br />
Cross Distribute – selectively ….<br />
Cross Distribute – selectively ….<br />
Cross Distribute – selectively ….<br />
1<br />2<br />3<br />Feeds are slow ….<br />
Co-Create<br />
Co-Create<br />
Co-Create<br />
Co-Create<br />
Takes some planning, organization, and structure<br />
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Leaders Experience Personal Use<br /> How Networked Nonprofits Use Facebook

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Leaders Experience Personal Use

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  • vrump - there's a pdf and recording and notes here:
    http://socialmedia-strategy.wikispaces.com/MIDEA
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  • Hi Beth, great presentation. Any possibility for downloading it?
    Thanks!
    Vincent
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  • Great slides, Beth!! As always.
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