Measuring Networked Nonprofit: Peer Group 1 - Session 1


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Measuring Networked Nonprofit: Peer Group 1 - Session 1

  1. Peer Learning Group 1: Measuring the Networked Nonprofit: Action Learning Project Session 1: Feb. 4, 2013 Beth Kanter,Visiting Scholar, Social Media and Nonprofits The David and Lucile Packard Foundation Organizational Effectiveness Program
  2. Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your conference line While we are waiting, play with the chat: Type in your name, Only the organization, and location. I’ll do themoderator roll call. Take this time to jot downcan see you notes in your wiki journal. chats
  3. Participants: Roll Call AAPIP American Civil Liberties Union American Leadership Forum - Silicon Valley Arts Council Silicon Valley Community Foundation Santa Cruz County *7 unmute COMPASS * 6 mute Exhale GlobalGiving Grantmakers for Effective Organizations Ibis Reproductive Health International Womens Health Coalition Kuumbwa Jazz Leadership Learning Community Leopold Leadership Program Marine Science Institute PACT Population Action International Roots of Change Stanford Social Innovation ReviewThe Encore Fellowships Network (hosted by United Way Silicon Valley Upwell, incubated by Ocean Conservancy WildAid Young Invincibles
  4. This call is beingrecorded *2 Flickr Photo by Malinki
  5. Peer Learning Group 1: Measuring the Networked Nonprofit: Action Learning Project Session 1: Feb. 4, 2013 Beth Kanter,Visiting Scholar, Social Media and Nonprofits The David and Lucile Packard Foundation Organizational Effectiveness Program
  6. Beth Kanter and Stephanie Rudat
  7. Agenda • Reminders and Recap • The 7 Steps of Measurement: Overview • Techniques for Identifying Success and Getting Consensus On Measurement • Action Learning Projects: What is your idea for an Action Learning Project • Next Action Steps and Next Session Only the Tweet yourmoderator can insightssee you chats #netnon
  8. Peer Learning Program Outcomes • 50% (12) of participants design, implement, and document an action learning project that improve results of social media strategy through measurement • Participants generate six case studies of how nonprofits can measure social media effectively that are published on Beth’s Blog and/or presented during a call • 50% (12) of participants improve baseline level of maturity for one or more CWRF Measurement Indicators and average for group increases by .5 point
  9. Measurement Indicators: 50% improve at least one by .5 Score: 1.67 Score: 2.21 Score: 2.38
  10. The Wiki 24% have written in your wiki journals! Thank you
  11. StealthMeasurement Closed Facebook Group
  12. Office Hours: Optional • Coaching for Action Learning Projects • Coaching for Presenting on Call • 30 minute sessions •
  13. The 7 Simple Steps of Measurement Goal Insight Audience Tool Cost Metrics Benchmark
  14. Define Success First!Goal
  15. Bill Gates and Measurement“Given a goal, you decide on what keyvariable you need to change to achieve anddevelop a plan for change and a way ofmeasuring the change. You use themeasurement as feedback to makeadjustments. I think a lot of efforts failbecause they don’t focus on the rightmeasure.”
  16. Results Value MetricIncrease donations More efficient fund raising % reduction in cost per dollar raisedIncrease donor base More revenue from a more diverse % increase in new donors baseIncrease number of volunteers More gets done, % increase in volunteers Less burden on existing volunteers or staffIncrease awareness Increase donors/volunteers % increase in awareness, Change in behavior % increase in visibility/prominence, Positive correlation between increase in donors vs. visibilityImprove relationships with existing Better management, more stable % improvement in relationshipdonors/volunteers finances scores, % increase in donation from existing donorsImprove engagement with Better feedback and ideas for % increase in engagementstakeholders innovation (comments on YouTube, shares on Better understanding of attitudes Facebook, comments on blog, etc. and perceptions of stakeholdersChange in behavior Achieve the mission % decrease in bad behavior, % increase in good behaviorChange in attitude about your % likely to volunteer or donate % increase in trust score ororganization increases relationship scoreIncrease in skills and knowledge of Improved results from intangible to Increase in revenue per employee,staff Learning tangible % employees understanding their Using best practices, saving time roles and organizational mission
  17. ACLU NJ – How They Did Step 1 & Step 2 “Advice: Create an environment in which each participant is free to speak candidly and without the fear of going off topic. Once we accomplished this, ideas began to bounce back and forth and a major development/communications multimedia campaign was created! By the time we walked out of the room, we had at least 3 good and easily achievable outcomes for social media that we were all very excited about implementing.
  18. Meeting To Agree on Goal and Audiences 1: Understand Background 2: Assemble Your Team 3: Meeting: Discuss Success/Failure 4: Brainstorm 5: Vote/Play Money CHAT: When will you have a meeting? What will you discuss? How to get consensus? Did you have a meeting to discuss the pilot? What happened? Source: KD Paine – Measure What Matters
  19. Action Learning: Project • Apply the 7 steps of measurement • Project should focus on smaller, doable activity or campaign to measure • Project should ideally start and finish by June, 2013 • Don’t need to measure everything about it • Go for the easy win • Priority in work plan • Keeps ED up at night • Area of practice to improve
  20. Action Learning Project: Living Case Study
  21. Action Learning Project: Living Case Study Measuring the Nonprofit Network Peer Group Notes: For this project, we are thinking we may focus on increasing our number of online subscribers via a series of deals/promotions that tie into SSIRs 10th anniversary. The project would begin in late February and run through mid-May, with 1 deal per week (10 total) that we share only on social media. This sparks some new questions, including: Do we run the same promotions across all four of our social media platforms? To experiment with measurement, should we run each deal twice with different wording/different launch times to compare the effectiveness of the messaging? Are there creative ways to tap into new audiences/readers via social media apart from broadcasting the deals?
  22. Action Learning Project Types Single Program/Event/Channel Formal Ladder of Engagement Model Brand Monitoring Influencer Researcher Evaluation and Selection of Tools Improve Internal System – Dashboard, Reporting, Sense-Making Prelude Project: Benchmark or Research Identifying An Action Learning Project Deliverable • Design complete by March 1st or sooner • Implementation – March 1- June 1st • Presentation – June 24th
  23. Poll: Defining Your Action Learning Project Case Study Project Finished Implementing, Not Finished Designed, Not Implementing Started designing Not Started
  24. Action Learning Project: Reflection • What is unclear? What do you need to do to further define your action learning project? *6 mute Type into Chat * 7 unmute Only the moderator can see you chats
  25. Next Session Next Session: Feb 25: 1:00 pm PST Content • Share Action Learning Projects from the Group: Plans/Design • Defining KPIs Homework • What small measurement pilot might help your organization the most? Use worksheet • Have a meeting to prioritize stakeholders/goals and design your project – share it on your wiki journal and be prepared to share on the call • Need to book a coaching session? •