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May 13 workshop
- 1. The Networked NGO in New Zealand Beth Kanter Master Trainer Workshop co-hosted by Volunteering Auckland May 13, 2013 Photo by Fras1977
- 2. WelcomeYour Burning Questions! Please write down your burning question about networked nonprofits or social media on sticky note What do you want answered by the end of the day? Post it on the flip chart
- 3. Beth Kanter: Master Trainer, Author, and ChangeMaker
- 4. Stand up, Sit Down Who Are You?
- 5. AGENDA OUTCOMES Interactive Fun #netnon FRAMING Get Inspired Understand how being networked can reach your goals Networked Nonprofits Network Maps Break Crawl, Walk, Run, Fly Smarter Social Media Practical Tips The Agenda
- 6. SHARE PAIRS AND POPCORN Introduce yourself to someone you donāt know and share your burning question!
- 7. Human Spectragram: Examining our Attitudes about social media and networks Agree DisagreeI love kiwi fruits
- 8. I am very comfortable using social media and online tools Agree Disagree
- 9. NZ NGOS including ours need to make use of social media and networked approaches to get better results in our social change agendas Agree Disagree
- 10. How Online Social Networks Are Changing Our Lives, Work, and Society
- 11. My nonprofit tech capacity building work begins ā¦.
- 12. Photo by Steve Goodman 2007
- 13. 2012
- 19. Definition: Networked Nonprofits Networked Nonprofits are simple, agile, and transparent NGOs. They are experts at using social media tools to make the world a better place. Networked Nonprofits first must ābeā before they can ādo.ā For some NGOS, it means changing the way they work. Others naturally work in a networked way so change isnāt as difficult.
- 20. Networked NGOs
- 27. Walking is like climbing a mountain
- 28. Non-embryonic stem cell research for Parkinsonās
- 29. A networked world and the Internet is also having a profound impact on the way NGOs communicate with stakeholders, and even deliver programs. Remember: Disruption is can be our friend ā¦..
- 30. Share Pair: How is the changing media landscape and connectedness impacting you personally and/or your NGO?
- 31. Pratham Books
- 32. Pratham Books
- 33. Modified illustration by David Armano The Micro-Sociology of Networks NGO NGO: Not Networked
- 34. With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks NGO Staff Networked Ngo Networks
- 35. Becoming a Networked NGO Begins with Understanding Your Network
- 36. Networks are collections of people and organizations connected to one another. The glue that holds them together is relationshipsā it is shared interests, connections, and social change outcomes. Online tools can help us leverage our networks to make social change. Network: Definition Image Source: Innonet
- 37. What is networking? Connecting the dots ā¦..
- 38. How Nonprofits Visualize Their Networks
- 39. Networks Connected To Strategy National Wildlife Federation Brought together team that is working on advocacy strategy to support a law that encourages children to play outside. Team mapped their 5 āgo to peopleā about this issue Look at connections and strategic value of relationships, gaps
- 40. Create Your Map 1. Use sticky notes, markers and poster paper to create your organizationās map. 2. Think about communications goals and brainstorm a list of āgo toā people, organizations, and online resources 3. Decide on different colors to distinguish between different types, write the names on the sticky notes 4. Identify influencers, discuss specific ties and connections. Draw the connections
- 41. Walk About, View Other Maps, Leave Notes Visualize, develop, and weave relationships with others to help support your program or communications goals. What insights did you learn from mapping your network? How can you each use your professional networks to support one anotherās social media strategy work?
- 43. Speed Debrief: 60 Seconds
- 44. The Networked Nonprofit In Practice Crawl, Walk, Run, Fly
- 45. CRAWL WALK RUN FLY Maturity of Practice: Where is Your Organization? Linking Social with Results and Networks Pilot: Focus one program or channel with measurement Incremental Capacity Ladder of Engagement Content Strategy Best Practices Measurement and learning in all above Marketing Strategy Development Culture Change Network Building Many champions and free agents work for you Multi-Channel Engagement, Content, and Measurement Reflection and Continuous Improvement
- 46. Share Pair: Where is your organization? Where is your organization now? What does that look like? What do you need to get to the next level?
- 47. Maturity of Practice: Crawl-Walk-Run-Fly Categories Practices CULTURE Networked Mindset Institutional Support CAPACITY Staffing Strategy MEASUREMENT Analysis Tools Adjustment LISTENING Brand Monitoring Influencer Research ENGAGEMENT Ladder of Engagement CONTENT Integration/Optimization NETWORK Influencer Engagement Relationship Mapping 1 2 3 4
- 49. A Network Mindset: A Leadership Style ā¢ Openness, transparency, decentralized decision-making, and collective action. ā¢ Listening and cultivating organizational and professional networks to achieve the impact ā¢ Leadership through active participation. ā¢ Social Media Policy living document, all staff participate including leaders ā¢ Sharing control of decision-making ā¢ Communicating through a network model, rather than a broadcast model ā¢ Data-Informed
- 50. āAs a co-founder and director of Curative, I am an avid user of Social Media channels for both personal and professional worlds.ā
- 52. The Networked NGO Leader: 1 Tweet = 1000 by Staff Open and accessible to the world and building relationships Making interests, hobbies, passions visible creates authenticity
- 53. You want me to start Tweeting too? From scarcity to abundance ā¦
- 55. Best Practice: Write Down the Rules ā Social Media Policy Recruit and Scale ā All Volunteers, New Volunteers ļ http://www.bethkanter.org/category/organizational-culture/
- 56. ā¢ 3 person staff ā¢ Social media responsibilities in all three job descriptions ā¢ Each person 2-4 hours per week ā¢ Weekly 20 minute meeting to coordinate ā¢ Three initiatives to support SMART objectives ā¢ Weekly video w/Flip ā¢ Blogger outreach ā¢ Facebook Social Media for Small NGOs: 30 Minutes A Day
- 57. 532 41 What are some of your culture challenges in adopting social media? How to change?
- 60. CWRF - STRATEGY CRAWL WALK RUN FLY Consideration of communications strategy with SMART objectives and audiences and strategies for branding and web presence. Social Media is not fully aligned. Strategic plan with SMART objectives and audiences for branding and web presence, include strategy points to align social media for one or two social media channels. Strategic plan with SMART objectives and audience definition. Includes integrated content, engagement strategy, and formal champions/influencer program and working with aligned partners. Uses more than two social media channels. Strategic plan with SMART objectives and audience definition. Includes integrated content, engagement strategy, and formal champions/influencer program and working with aligned partners. Uses more than three social media channels. Formal process for testing and adopting social media channels. 1.83
- 62. ā¢ What keeps them up at night? ā¢ What are they currently seeking? ā¢ Where do they go for information? ā¢ What influences their decisions? ā¢ Whatās important to them? ā¢ What makes them act? POST: KNOW YOUR AUDIENCE
- 63. PEOPLE: Artists and people in their community OBJECTIVES: Increase engagement by 2 comments per post by FY 2013 Content analysis of conversations: Does it make the organization more accessible? Increase enrollment in classes and attendance at events by 5% by FY 2013 10% students /attenders say they heard about us through Facebook STRATEGY Show the human face of artists, remove the mystique, get audience to share their favorites, connect with other organizations. TOOLS Focused on one social channel (Facebook) to use best practices and align engagement/content with other channels which includes flyers, emails, and web site. POST APPLIED: SMALL ARTS NONPROFIT
- 64. ā¢ Reach, Engagement, Action, Dollars Results 1. How many? 2. By when? 3. Measure with metrics POST: SMART OBJECTIVES
- 65. SMARTER SOCIAL MEDIA: CREATE A POSTER Create A Poster SMART OBJECTIVE TARGET AUDIENCES SUCCESS METRICS
- 66. SMARTER SOCIAL MEDIA: GALLERY WALK Hang Your Poster on Wall Look at other posters Leave Notes
- 67. Walking Speed Debrief: One Minute
- 68. WelcomeReflections ā¢ What resonated? ā¢ What questions remain? Write on a sticky note and post it on the flip chart
- 69. Social Media Integration and Optimization Content Engagement Listening Champions
- 70. Maturity of Practice: CWRF ā Content CRAWL WALK RUN FLY Shares content that may be relevant to audience, but not consistently and not measuring Uses an editorial calendar to align content with objectives and audiences to publish across channels consistently ā aligns with program and advocacy calendars Uses an editorial calendar to align content with objectives and audiences to publish across channels consistently and measures performance Uses an editorial calendar to align content with objectives and audiences to publish across channels consistently, measures performance, and uses data to plan content 1.67
- 71. Objective Audience Content Social Media Content: 20 Minutes A Day
- 72. Editorial Calendar Example January 2013 United Ways of California www.unitedwaysCA.org 72 Include hashtags (#) and URL resources for staff to do some research on topics
- 73. Social Content Optimization ā¢ Focus on publishing high- quality, engaging, relevant content ā¢ Timing and Frequency ā¢ Post questions ā¢ Use images/visuals, but vary type of content and test ā¢ Clear to call to action ā¢ Follow your analytics
- 74. Date Hook Web Email Facebook Twitter Blog 1 2 3 4 5 6 7 1. Volunteer? 2. Brainstorm an editorial calendar for one week. 3. Use template, sticky notes, and poster paper Photo Source: Beth Kanter Friending the Finish Line Peer Group
- 75. Result Metrics Analysis Question Consumption Views Reach Followers Does your audience care about the topics your content covers? Are they consuming your content? Engagement Re-tweets Shares Comments Does your content mean enough to your audience for them to share it or engage with it? Action Referrals Sign Ups Phone Calls Does your content help you achieve your goals? Revenue Dollars Donors Volunteers Does your content help you raise money, recruit volunteers or save time? Measuring Your Content
- 76. You Donāt Have To Measure All Right Away http://bit.ly/npspreadsheet
- 77. Use Data To Make Better Decisions Look for patterns
- 79. Share Pair How will you coordinate, create, and measure your social media content? What questions do you still have?
- 80. Stretch Break
- 81. Mindful Social Media or Mind Full? Photo by pruzicka
- 82. Managing Your Attention Online: Why Is It An Important Networking Skill?
- 83. 1. When you open email or do social media tasks, does it make you feel anxious? 2. When you are seeking information to curate, have you ever forgotten what it was in the first place you wanted to accomplish? 3. Do you ever wish electronic information would just go away? 4. Do you experience frustration at the amount of electronic information you need to process daily? 5. Do you sit at your computer for longer than 30 minutes at a time without getting up to take a break? 6. Do you constantly check (even in the bathroom on your mobile phone) your email, Twitter or other online service? 7. Is the only time you're off line is when you are sleeping? 8. Do you feel that you often cannot concentrate? 9. Do you get anxious if you are offline for more than a few hours? 10.Do you find yourself easily distracted by online resources that allow you to avoid other, pending work? Self-Knowledge Is The First Step A few quick assessment questions Add up your score: # of YES answers
- 84. 0ā¦1ā¦2ā¦3ā¦4ā¦5ā¦6ā¦7ā¦8ā¦9ā¦10 Source: Lulumonathletica Mindful Onlineā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦ā¦..Need Help Now Whatās Your Attention Focusing Score?
- 85. ā¢ Understand your goals and priorities and ask yourself at regular intervals whether your current activity serves your higher priority. ā¢ Notice when your attention has wandered, and then gently bringing it back to focus on your highest priority ā¢ Sometimes in order to learn or deepen relationships -- exploring from link to link is permissible ā and important. Donāt make attention training so rigid that it destroys flow. Source: Howard Rheingold NetSmart What does it mean to manage your attention while your curate or other social media tasks?
- 86. Exercise: Shift Into A Reflective Mindset
- 88. Takeaways: Share Pairs ā¢ Whatās one tip or technique that you can put into practice next week to be more mindful online?
- 89. Your Questions Answered: Creating An Online Resource ā¢ What are your remaining questions about implementing social media? ā¢ What is still unclear? ā¢ Feedback on Your Social Media Channels http://bethkanter.wikispaces.com/NZ+Half-Day+Workshop
- 90. Glenfield Community Centre http://www.glenfieldcommunitycentre.co.nz http://www.facebook.com/GlenfieldCommunityCentre WAVES Trust http://www.waves.org.nz Cancer Society Auckland Northland http://www.cancersocietyauckland.org.nz IHC http://www.ihc.org.nz
- 91. The Parenting Place http://www.theparentingplace.com http://www.facebook.com/theparentingplace https://twitter.com/@parentingplace http://pinterest.com/tppdotcom/ Pukekohe Golf Club http://www.pukekohegolf.co.n z http://www.twitter.com/pukekohegolf English Language Partners North Shore http://englishlanguage.org.nz/ http://www.facebook.com/groups/youthworx/ http://www.youtube.com/theparentingplace
- 92. Closing Circle and Reflection
Editor's Notes
- Fras1977PhotoThe Networked NGO in New Zealand
- http://www.flickr.com/photos/socialgoodbrasil/8179199091/sizes/l/in/photostream/
- http://www.flickr.com/photos/nep/2284817865/I love chocolate (agree/disagree)Ā Agree/DisagreeĀ The Internet and social media are all well and good but they are simply tools and we shouldnāt over rely on it, because there are a huge number of women and girls that are not online.Ā The challenges that we encounter when using the Internet and Social Media limit its effectiveness so much that we shouldn't even bother to use itĀ Gender issues in the āreal worldā are more important than those onlineĀ Women and their organizations should engage in a policy discussion about the promotion of internet development with a vision of inclusion, access, freedom of expression, fairness and respect for human rights.Ā We need to begin to engage effectively our political leaderships, to deliver for us, as NGOS and Individuals we cannot provide electricity nor install optic fibre cables- Ā Social media can help our own NGOs, activists, and others in our countries spread ideas and calls for action for Womenās Rights. Ā Womenās Rights Organizations, including ours, need to make use of social media and networked approaches to get better results in our social change agendasĀ Womenās Rights organizations need to be strategic about social media and the Internet because traffickers are now utilizing Social media to traffic girls and women for prostitution and other purposesĀ
- Ā
- Ā
- Iāve had the honor of having a front row seat in a new field ā that integrates Internet technology into social change work. Started in 1992 and have seen a lot of change and have had to upgrade myself along the way ā¦. Even just 5 or 6 years
- My kids were adopted from Cambodia and I took them to visit their homeland last month ā and there is now pervasive broadband wifi and even 3 g in the on smart phones that can be access in rural areas CHEAPLY
- Also through Facebook, Iāve kept connected to the bloggers, like Mongkol who we met in Phnom Phnom. We decided to take a taxi from Phnom Penh to Siem Reap ā a five hour drive ā the road was good, but still the safety standards are not what they are in the US ā and the drivers go fast. So I had mongkol write a sign in Khmer that read ā¦
- We made safely to Siem Reap and the Temples ā and even climbed up to the Tre Rup and got this photo with the monk ā¦ ā¦ .. Had a glorius time
- But we had to drive back to Phnom Penh. This time, the taxi had seat belts in the back of the card, but thee road often looked this ā¦ Our driver didnāt understand much english, and was talking on his cell phone a lot of the time!
- I distracted myself by looking at Facebook with my 3G connection! So I posted this status update ā¦
- As part of my work at the Packard Foundation as visiting scholar, I co-authored a book called the Networked Nonprofit ā about how all this connectedness is changing the way that nonprofits do their work ā from the inside out. Iāve had the opportunity to teach workshops to ngos all over the world, most recently in the Middle East as part of a state department Civil Society 2.0.
- SHABAKAT youth integrate information and communication technologies in the day-to-day lives of their communities to positively transform our families, education, businesses, environment and community. Rami Al-Karmi will share a few words.Founder and CEO of Shabakat, Al Ordon (JordanNet) and is serving as the E-Mediat Strategic Adviser for the Jordan In-Country Team shared some lessons about working as networked ngo. His organizationās name, Shabakat, translates into the word ānetwork.āShabakat Al Ordon trains young people in technical, professional and facilitation skills who then go out and create programs to train people in their communities. Rami shared how his organization works in a transparent way, open sourcing its program materials and processes. They also work many different partners to spread the program so that his organization isnāt doing everything. Theyāve simplified and focused on what they do best.
- http://www.bethkanter.org/emediat-day2/ounder and CEO of Shabakat, Al Ordon (JordanNet) and is serving as the E-Mediat Strategic Adviser for the Jordan In-Country Team shared some lessons about working as networked ngo. His organizationās name, Shabakat, translates into the word ānetwork.āShabakat Al Ordon trains young people in technical, professional and facilitation skills who then go out and create programs to train people in their communities. Rami shared how his organization works in a transparent way, open sourcing its program materials and processes. They also work many different partners to spread the program so that his organization isnāt doing everything. Theyāve simplified and focused on what they do best.
- http://www.flickr.com/photos/soyignatius/5544750526/sizes/l/in/photostream/TheĀ Parkinsonās AssociationĀ is doing just that.Ā Ā They have organized a fundraiser called āSummit4Stemcell.āĀ The goal is to fundĀ non-embryonic stem cell researchĀ that will result in a treatment for Parkinsonās while inspiring people with the disease to move beyond their physical limitations.Ā Ā Ā Ā A group of 17 passionate mountain climbers is raising money for this project by climbing Mt. Kiilimanjaro (19,340 ft high!) in September.You might be wondering why Iām writing about this?Ā Itās personal.My cousin,Ā Rebecca KanterĀ (a millennial) is one of the climbers.Ā Ā She is doing the climb in honor of myĀ DadĀ who is suffers from Parkinsonism ā there is no cure. Ā Ā You can treat the symptoms and my Dad is working very hard on doing physical therapy which has allowed him to walk, with a walker. Ā Ā Having been a competitive swimmer andĀ surfer, he knows the discipline of working hard for a goal.Ā It was not unlike how he has worked hard as a doctor andĀ in the Navy during WW2.Hereās why Rebecca is taking on this challengeĀ Uncle Earl has Parkinsonism, and was in the hospital for his health-related issues. His family has since brought him home, but as my father described to me, theyāre having to make adjustments to the house to accomodate my uncleās physical challenges. Listening to the NPR report, especially the voices of the people (who I would later learn were Ken and Brad) taking on this enormous undertaking of sumitting Kilimanjaro while dealing with Parkinsonās, made me think about my Uncle Earl, the challenges he is facing in his life, and the opportunities ā like summiting a mountain ā that are no longer available to him. I was overwhelmed by the inspiration to do something.
- http://www.flickr.com/photos/soyignatius/5544750526/sizes/l/in/photostream/TheĀ Parkinsonās AssociationĀ is doing just that.Ā Ā They have organized a fundraiser called āSummit4Stemcell.āĀ The goal is to fundĀ non-embryonic stem cell researchĀ that will result in a treatment for Parkinsonās while inspiring people with the disease to move beyond their physical limitations.Ā Ā Ā Ā A group of 17 passionate mountain climbers is raising money for this project by climbing Mt. Kiilimanjaro (19,340 ft high!) in September.You might be wondering why Iām writing about this?Ā Itās personal.My cousin,Ā Rebecca KanterĀ (a millennial) is one of the climbers.Ā Ā She is doing the climb in honor of myĀ DadĀ who is suffers from Parkinsonism ā there is no cure. Ā Ā You can treat the symptoms and my Dad is working very hard on doing physical therapy which has allowed him to walk, with a walker. Ā Ā Having been a competitive swimmer andĀ surfer, he knows the discipline of working hard for a goal.Ā It was not unlike how he has worked hard as a doctor andĀ in the Navy during WW2.Hereās why Rebecca is taking on this challengeĀ Uncle Earl has Parkinsonism, and was in the hospital for his health-related issues. His family has since brought him home, but as my father described to me, theyāre having to make adjustments to the house to accomodate my uncleās physical challenges. Listening to the NPR report, especially the voices of the people (who I would later learn were Ken and Brad) taking on this enormous undertaking of sumitting Kilimanjaro while dealing with Parkinsonās, made me think about my Uncle Earl, the challenges he is facing in his life, and the opportunities ā like summiting a mountain ā that are no longer available to him. I was overwhelmed by the inspiration to do something.
- http://www.prathambooks.org/Pratham Books is a small civil society NGO in India. Its mission is to get high quality childrenās books to rural villages. They publish their books and materials under a creative commons license. Everyone in the organization uses social media to spread their mission and serve as a bridge between the bottom of the pyramid and others. Recently, they wrote a blog post about a newspaper article on how some teenagers collected books and took them to a rural village. Someone left a comment and offered to purchase more books for the kids to take to the village. But, the newspaper did not know how to get in touch with them. So everyone at Pratham Books used Twitter and within a few hours they had the cell phone number.
- http://www.prathambooks.org/Pratham Books is a small civil society NGO in India. Its mission is to get high quality childrenās books to rural villages. They publish their books and materials under a creative commons license. Everyone in the organization uses social media to spread their mission and serve as a bridge between the bottom of the pyramid and others. Recently, they wrote a blog post about a newspaper article on how some teenagers collected books and took them to a rural village. Someone left a comment and offered to purchase more books for the kids to take to the village. But, the newspaper did not know how to get in touch with them. So everyone at Pratham Books used Twitter and within a few hours they had the cell phone number.
- The transition from working like this to this ā doesnāt happen over night, canāt flip a switch
- Credit InnonetImageSource: Wikipedia/Map of Six Degrees Theory of Social Connectivityhttp://commons.wikimedia.org/wiki/File:Six_degrees_of_separation.pngText: Chapter 2: Understanding Networks ā The Networked Nonprofit by Beth Kanter and Allison Fine
- Social network mapping tools help you visual your network. Use to draw your network because it helps you see the connections and identify strategy. There is a range from simple to complex, free to expensive, and low-tech to high-tech.
- image: http://4.bp.blogspot.com/_dj7hueuj-U0/SzKOsC5LCyI/AAAAAAAABZ8/Um4e2Glzb60/s320/Tea+Cup.jpg
- http://www.flickr.com/photos/cor_lems/4316327287/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/smileham/5412211359/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/ronmacphotos/5644495596/in/faves-cambodia4kidsorg/Framework to guide my coaching and peer learning design over the yearsThere are different stages of development for networked nonprofits. The Crawl StageCrawlers are not using social media consistently or measurement processes; they also lack a robust communications strategy. Crawlers can be small or large nonprofits that have all the basics in place, but they either lack a social culture or resist transforming from a command-and-control style to a more networked mindset. These nonprofits need to develop a strategy. Even with a communications strategy in place, some organizations may face challenges to adopting a networked way of working. If so, they should start with a discussion of the organizational issues, followed by codifying the rules in a social media policy. They should also anticipate learning and benefiting from inspiring stories from peers.The Walk StageNonprofits in this stage are using several social media channels consistently, but may not be strategic or fully embracing best practicesāmaybe they donāt engage with users, or they only share content and messaging produced by their own organization. These nonprofits need to create a social media strategy to support short- and long-term objectives, such policy change or increasing public engagement on an issue. Walkers internalize listening, and use the data they collect to improve engagement and some content best practices.These organizations implement small, low-risk projects that collect stories, learning, and metrics to help leadership better understand the value, benefits, and costs. Walkers should focus on one or two social media tools, going deep on tactics and generating tangible results and learning. They must identify low-cost ways to build capacity internally, such as integrating social media responsibilities into existing staff jobs. Capacity is built with support from leadership and a social media policy formalizes the value and vision.The Run StageRunners use more than two social media channels as part of an integrated strategy, identifying key result areas and metrics that drive everything they do. They have a formal ladder of engagement that illustrates how supporters move from just hearing about your organization to actively engaging, volunteering, or donating to your organization. This is used to guide strategy and measurement. They visualize their networks and measure relationships. These organizations practice basic measurement religiously and use data to make decisions about social media best practices.In these organizations, a single department does not guard social media, and staff are comfortable working transparently and with people outside the organization. The board is also using social media as part of its governance role.To build internal capacity, runners invest in a community manager whose job it is to build relationships with people on social media or emerging platforms. These organizations know how to create great content, and use an editorial calendar to coordinate and curate content across channels. They are routinely tracking the performance of their content strategy and adjust based on measurement.The Fly StageThese organizations have institutionalized everything in the running stage. Flyers embrace failure and success alike, and learn from both. Flyers are part of a vibrant network of people and organizations all focused on social change. They use sophisticated measurement techniques, tools, and processes.http://www.flickr.com/photos/oreoqueen/3235090633/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/jonathandesign/7031920221/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/bdfbrasil/2416260064/sizes/m/in/faves-cambodia4kidsorg/http://www.flickr.com/photos/levymh/6891554365/in/faves-cambodia4kidsorg/
- The maturing of practice framework includes looking at 7 best practice areas for networked approaches and social media ā and some specific indicators ā and looking at what they look at the different maturity levels. If you remember the application form, it asked you questions and thatās how I came up with the scoring system. If you were ācrawlā you got 1, Walk 2, Run 3, and Fly 4 ā and then I average the scores for the group. I also could come up with a score for your organization overall.So, if you got a 1.5, it means that you are on your way to walking.https://docs.google.com/spreadsheet/ccc?key=0AtsV5h84LWk0dFhENWFXVzBwZ2lWOGlzazZSek5Iemc#gid=1
- But, it isnāt just a spectator sport, itās a contact sport ā you have to be presence and engage ..This is the hard part ā¦ especially for CEOs of a certain age ā this shift ..
- Amy Boroff (@njdevmgr), development manager for Junior Achievement of NJ in Princeton [emphasis added], discovered one of her new Twitter followers was Kate Specchio (@ecsfoundation), co-founder of Morris County-based The Emily C. Specchio Foundation. Through their tweets, Amy recognized the potential for working together. They continued to communicate on Twitter in real-time, after working hours, to learn more about each respective organization. After several weeks, JANJ submitted a proposal to ECS for funding for an inaugural event: the Women's Future Leadership Forum. The ECS Foundation accepted the proposal and granted funds to help support aspiring female high school students become future leaders.
- http://www.si.edu/content/pdf/about/sd/SD-814.pdfhttp://www.bethkanter.org/category/organizational-culture/
- This is a very small NGO in the US. The have 3 people on staff. Each staff person is responsible for one area of their social media related to a SMART objective.Increase awareness by producing one FLIP camera video per week and posting on YouTubeIncrease engagement by reaching out to and encouraging bloggers to write about the organizationās programsIncrease engagement and conversation about the organizationās program by posting content and engaging with fans on FacebookThey have a weekly 20 minute meeting to discuss their plans of what theyāre going to do and evaluate how they did last week
- image: http://4.bp.blogspot.com/_dj7hueuj-U0/SzKOsC5LCyI/AAAAAAAABZ8/Um4e2Glzb60/s320/Tea+Cup.jpg
- You also have to understand audience -- I often get questions, what platform should we be using. I donāt know, ask your audience. You need a good understanding of these questions.
- Content strategy is the technique of creating, curating, repurposing, and sharing relevant and valuable content across your channels (web site, email, print, social, and mobile) to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving results. You need to have a clear logic path from objective, audience, and content ā as well as an internal practice that allows you create, curate, repurpose, and track the performance of your social content so you can optimize it.
- MonthlyCommon messaging - along with partners on health careShare the responsibility ā brainstorm contentIntegrate with what is timelyGet input from partners and friends ā group learning
- They focused on developing a robust engagement and content strategy ā that was integrated with other channels, all to support objectives in communications strategy and outcomes ā and used measurement. They started with one channel ā FB ā¦
- http://www.flickr.com/photos/technorandy/3161373190/sizes/o/
- http://www.flickr.com/photos/pruzicka/335467743/sizes/l/
- http://techcrunch.com/2012/06/21/nomophobia-attacks-harris-says-74-of-users-panic-over-phone-loss-58-of-us-cant-stay-away-from-mobiles-for-more-than-an-hour/We have to cover a lot of ground in our work today and do it while logged on to the greatest tool for distraction and procrastination ever invented! And now we can access the Internet anytime, anywherehttp://techcrunch.com/2012/06/21/nomophobia-attacks-harris-says-74-of-users-panic-over-phone-loss-58-of-us-cant-stay-away-from-mobiles-for-more-than-an-hour/Nearly 60% said they donāt go an hour without checking their phone. Younger folks were the most addicted: 63% of women and 73% of men ages 18-34 say they donāt go an hour without checking their phones.Our connection never sleeps. 54% said they check their phones while lying in bed: before they go to sleep, after they wake up, even in the middle of the night.We need access everywhere. Nearly 40% admit to checking their phone while on the toilet.Learning how to use mindfulness online is an essential work place skill!
- http://www.flickr.com/photos/tzofia/270800047/sizes/m/in/photostream/http://www.flickr.com/photos/lululemonathletica/5724696305/sizes/m/in/photostream/
- http://www.flickr.com/photos/tracyhunter/144845928/sizes/l/
- Share pair 2 xThink and Write index card ā one thing to put into practiceBring into the circleMake one commitment for advancing their social media strategyOne word to resonate with you today ā¦Future
- http://bit.ly/network-leadership