Leveraging Social Media: Listening Conference Call 2
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Leveraging Social Media: Listening Conference Call 2
- 1. LEVERAGING SOCIAL MEDIA: BECOMING A NETWORKED ARTS NONPROFIT Listening Cohort GroupConference Call 2: June 7, 2011 Track 1: Beginner Beth Kanter and Julie Pippert, Zoetica
- 2. Agenda Roll Call (5 minutes)Wiki Journal Reminder (5 minutes)DYI Listening Experiment: Dashboard Set Up, Overview of Tools(25 minutes)Peer Assist (15 minutes) Reflection and Next Call
- 3. Roll Call: Phone/Voice When I call your name, Unmute by *7, say your and Mute by *6 Type into Chat: Last month we covered how to link listening to decisions, work flow, using an RSS Reader, and brainstorming keywords. What did you do for your listening project during the last month?
- 4. Reminder About Wiki Journals http://zoetica-training.wikispaces.com/Participants+Track+1 Type into the chat: What did you learn?What is not yet clear?
- 5. A reminder about where to get “just in time” help …. http://zoetica-training.wikispaces.com/help http://www.facebook.com/Beth.Kanter.Blog
- 9. Tools: Create Searches Based On Keywords Source: http://socialmedia-listening.wikispaces.com/Tools
- 10. Start with a small number of keyword searches on these tools and grow gradually …
- 12. Other nonprofit names in your space
- 13. Program, services, and event names
- 14. CEO or well-known personalities associated with your organization
- 15. Other nonprofits with similar program names
- 16. Your brand or tagline
- 17. URLs for your blog, web site, online community
- 18. Industry terms or other phrases
- 19. Issue area, synonyms, geography
- 20. Your known strengths and weaknesses
- 21. Words or phrases your audience might use in their social communications
- 23. Basic Listening: Click on the Orange RSS Symbol
- 24. Basic Listening: Cut and Paste URL into Word
- 25. Sample Keyword Searches on Google Alerts
- 36. You may also want to add the RSS Feeds of key bloggers in your topic area, news sites, and web sites.
- 37. Listening Work Flow: Who? Set Up Team or Solo 1-2 Hours Per Week
- 38. Doing the Work: Reading Tips Set up aside a small block of time to read your feeds everyday Clean house often, RSS subscriptions and searches tend to pile up Don't feel like you have to read every that comes through in detail Keep your feeds organized on iGoogle Start with a small, select number of feeds Review feeds as part of your routine Open interesting links in new tabs Read and follow interesting links in comments Subscribe to new feeds Revise keywords as you go Identify mission critical keywords
- 39. Doing the Work: Analyzing Tips Look for patterns and trends over time. This requires stepping back. Once a week, create a one-page report that includes a summary of mentions. You can include the title, url, and a sentence describing the article. Share report with others in your organization. Use the “email” option to share mentions with other people in your organization
- 40. Doing the Work: Responding Tips What if no one is talking about your organization? That means it is time to start engaging. Once you have a policy around who will respond, you will get down to commenting and engaging in conversation on blogs or Twitter Add value to the conversation Don’t be afraid to disagree Keep to the point of the topic Point to relevant sources if you have more information Watch the conversation develop
- 41. Peer Assist *6 mute *7 unmute
- 43. Type into Chat: What is one thing you are going to do for your experiment before we meet again?Check out the DYI Listening experiment on the wiki: http://zoetica-training.wikispaces.com/listen Notes on the Wiki, Next July 12th
Editor's Notes
- Official Welcome
- http://www.flickr.com/photos/pasukaru76/5268559005/The heavy lifting of listening is:-taking your keywords and doing searches-Cutting and pasting the urls of those searches into your Reader software-Organizing your initial set up so it makes senseThen it comes down to making it a habit of daily reading, analyzing and reporting on what you learnand maintaining your system – adding/deleting feeds
- http://www.google.com/alertsHave Google Alerts in your browser and also open up a word document. You’ll be cutting and pasting the URLs of the Feed into the Word Document. You will use this later when you put the feeds into iGoogle or other RSS ReaderSwitch to share desktop or use the screen captureSet Up Notes:You organization will need a Google account to access google alerts2. Type: You can have it search all types or narrow your search – blogs, news. It depends on your search. If you’re want to keep up on news of your issue, you would select news. Volume: You can have a broad search and it will give you more results or narrow it. You have to experiment to see what works for your search. There is a preview results option. Deliver: You can have it go to your email, but we want to set this to “feed” – because we are going to show you have to read all your alerts in iGoogle – it will be more efficient and easier for you. We will show that later.Click on preview to see your search results and decide if you need narrow or add qualifiersGoogle search basics apply hereHere are some tips on writing good queries – which are similar to posing good search engine queries. The advice here is good because it is basic:http://www.google.com/support/alerts/bin/static.py?page=guide.cs&guide=28413&topic=28416&answer=175927Three things to remember in composing good queries:quotation marks – exact phrase – will get you better resultsYou can limit the search to a specific site
- The alert you created is here. Next, click on the orange RSS button.
- Cut and paste the URL into a word documentYou will need this later one when we set up iGoogle Dashboard. You can use any reader you’re comfortable withBe sure to describe what type of alert.
- Remember that the more keyword searches you add, the more you’ll have analyze and review
- Social Mention is a social media search engine that can search in real time across many different social media platforms. To do the simple search, simply type in your keywords. You can narrow your search by selecting the place where you want to search. If you get too many results, you may want to narrow your results. It all depends on the words you are searching on and where you want to search.
- This search is showing up all results from all sources, sorted by date from anytime. It is best to limit the results to get the most recent in your feed – last week is good.If your results are too broad or you’re getting results that are not related to your search, you might need to use the advanced search. I’ll show you that next.There is a lot of information here, you probably won’t use it … but “top keywords” is useful because it gives you more ideas about what keywords you might search.If this search result looks good, click on the RSS Feed Link
- You may need to use the “advanced search”The most useful for helping you narrow your search is to use the exact phrase vs all these words.It takes a little practice testing different keywords and combinations of keywords to get to your results.Also, you may discover that NOTHING shows up. This is good information – it gives you a base line.
- You can also set up RSS feeds of Twitter searches without setting up an accounthttp://search.twitter.comThis might be a good way to determine if you want explore Twitter.Just type in your keywords
- Here’s the search of what people are talking about on Twitter and using the “e-mediat”http://search.twitter.com/search?q=e-mediatIf you’re happy with this search, click on the RSS Feed link for the query .. And cut and paste into your word document
- http://search.twitter.com/search.atom?q=e-mediat
- If you want to refine your search, use the “advanced” searchYou’ll notice there is an option to search for Arabic language tweets
- This is a list of operators and short cuts to make your Twitter searches more efficient.
- IceRocket searches through blogs. On the left hand side you can narrow your resultsThis is a good way to find blogs that you might also want to follow separately – by getting their RSS feed – but you should add them slowly. As with Social Mention and Twitter, you will click on the RSS link and cut and paste the URL into your word document
- Start off with a handful of bloggers, look for the RSS feed icons, cut and paste into your word documentY
- Work Flow: Listening takes time. There is the initial time to figure out your keywords and set up your tools. But someone will need to be reading , summarizing, and sharing the information with other people who will be implementing your strategy. Listening can be done 1-2 hours a week.
- Peer Discussion (35 minutes)I want everyone to take five minutes and think about these questions and jot the answers in your Wiki journal and then we’ll have each person share and ask questions on the phone linesWhat is your goal for listening?Who will do the work?What RSS reader will you use?What is your initial thinking about keywords?
- Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Twitter experiment. Type it into the chat.Just a reminder, for the next call, we’re going to cover the art of Tweeting.