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Joe goodepg twitterpresent

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Beth Kanter
Beth Kanter

http://artssocialmedia.wikispaces.com

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Joe Goode Performance Group does Twitter. @joegoodegroup
Objectives, audience, plan integration More personal presence w/ audience, more insight into company. Intended for balance of fans + actual (orgs, friends, and colleagues). Non-journalistic coverage, social interaction for marketing plan, tangible benefits for marketing partners.
Tactics: tools, content TweetDeck/Twitpic on phones/computer. Twubble.com for more people to follow. Found & followed marketing partners, critics, other orgs. Taught, had artistic director tweet. Set up lists. Asked dancers for possible material. Mentioned marketing partners & colleagues during press mention about us all. Tweet-versed w/ a dancer’s personal acct. Mentioned Twitter presence on Facebook.
Integration: this is always on in the background
Results 176 followers as of 6/9 (137 in April; 693 Facebook fans). New followers are more active, influential. “outgrew” Twubble;Socialmention ineffective. Dancers/AD not that interested in Twitter. Neither are our dance audiences. Daily maintenance challenging but necessary.
What we’d do differently Follow feeds better. Begin experiment in slower time of year. Involve more of the company earlier.
The big ah-ha! Our followers- orgs and individuals- respond well to our AD’s insights & observations. Teaching the AD to use Twitter Organizing (paring down) feeds into lists the end.

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Joe goodepg twitterpresent

  • 1. Joe Goode Performance Group does Twitter. @joegoodegroup
  • 2. Objectives, audience, plan integration More personal presence w/ audience, more insight into company. Intended for balance of fans + actual (orgs, friends, and colleagues). Non-journalistic coverage, social interaction for marketing plan, tangible benefits for marketing partners.
  • 3.
  • 4. Tactics: tools, content TweetDeck/Twitpic on phones/computer. Twubble.com for more people to follow. Found & followed marketing partners, critics, other orgs. Taught, had artistic director tweet. Set up lists. Asked dancers for possible material. Mentioned marketing partners & colleagues during press mention about us all. Tweet-versed w/ a dancer’s personal acct. Mentioned Twitter presence on Facebook.
  • 5. Integration: this is always on in the background
  • 6. Results 176 followers as of 6/9 (137 in April; 693 Facebook fans). New followers are more active, influential. “outgrew” Twubble;Socialmention ineffective. Dancers/AD not that interested in Twitter. Neither are our dance audiences. Daily maintenance challenging but necessary.
  • 7. What we’d do differently Follow feeds better. Begin experiment in slower time of year. Involve more of the company earlier.
  • 8. The big ah-ha! Our followers- orgs and individuals- respond well to our AD’s insights & observations. Teaching the AD to use Twitter Organizing (paring down) feeds into lists the end.