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International Youth Conference

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International Youth Conference

  1. Flickr photo by Claudio Matsuoka What you can learn from how nonprofits use social media! Beth Kanter Beth’s Blog Youth Leadership Conference on Asian and Pacific Islander Health
  2. Workshop Leaders Katrin Verclas Beth Kanter
  3. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  4. My Connection to Cambodia Photo by Steve Goodman
  5. July, 2007
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  11. I’ve raised over $215,000 for Cambodian children since 2006
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  13. My Social Media Strategy Circle of the Wise NP Practitioners Industry Experts @starfocus @ntenhross @daveiam @wharman @cariegrls @brianreich @geoffliving @charleneli @armano @briansolis @kdpaine
  14. My Healthcare 2.0 and Social Marketing Circle of the Wise @mindofandre @nedra @askmanny @pfanderson
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  19. Tools come and go, but strategy sustains …
  20. Key Finding: There is clearly a correlation and connection between deep social media engagement and financial performance. Report Available: http://www.engagementdb.com/
  21. Engagement Strategy Best Practices Emphasize quality, not just quantity To scale, make social media part of everyone’s job Find your sweet spot You must start
  22. Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking
  23. Goals drive metrics, metrics drive results KD Paine
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  25. David Armano The Secret Sauce: Listen, Learn, Adapt Review your goals against your metrics and refine strategies or filter out channels that don’t get good returns. Rinse and repeat.
  26. Allocate enough time and has the expertise to implement strategy
  27. A couple of examples from nonprofits…
  28. <ul><li>First project was a listening project over two years ago </li></ul><ul><li>People were talking and they needed to listen </li></ul><ul><li>At first, felt like going to war, but changed internal perception of social media </li></ul>The Red Cross Case Study: Listening Comes First
  29. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
  30. <ul><li>Changes internal perception of social media value </li></ul><ul><li>Improves relationships with audience and identifies influencers </li></ul><ul><li>Incremental improvements for campaigns </li></ul>Listen: What’s the Value?
  31. Relationship building Customer service issue Influencer complaining … Staff determines comments or tweets that need response
  32. http://bit.ly/HGkno  
  33. Toyota coming out in support of the Hill-Terry bill that calls for substantially less aggressive fuel economy standards than the Senate bill that was passed last spring.
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  39. People share their wildlife sightings
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  41. How people are getting info to make decisions With my friends
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  48. Aggregation Strategy/Event Coverage Photos Blog Videos Podcast Tweets
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  51. <ul><li>1. Listen First 2. Engagement 3. Platform for supporters to self-organize </li></ul><ul><li>Staff time and expertise </li></ul><ul><li>The right metrics </li></ul><ul><li>Small pilots and reiterate </li></ul><ul><li>Organizational culture </li></ul>Principles
  52. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]

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