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Ideation: Morning Keynote


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Ideation: Morning Keynote

  1. How Nonprofits Can Harness the Power of Connectedness and Passion to Change the World!<br />Beth Kanter, CEO Zoetica<br />
  2. Engaging<br />Content in<br />many places<br />network<br />Sharing<br />Conversations<br />Crowdsourcing<br />Fundraising<br />Beth’s Blog<br />Learning and content creation<br />
  3. Helping children in Cambodia <br />
  4. The Old Model<br />Source: David Armano The Micro-Sociology of Networks<br />
  5. Source: David Armano The Micro-Sociology of Networks<br />
  6. How Connectedness Enables Individuals To Make Change in the World<br />Photo by Steve Goodman<br />
  7. 2003-2005<br />
  8. “Schwank”<br />
  9. Gave away a lot of t-shirts!<br />
  10. I tweeted, Follower in Australia Left Comment on Sokhodom’s Blog<br />
  11. Small Actions Add Up<br />Is your organization using social media to connect with people who are passionate about your work?<br />
  12. A Story About An Organization <br />
  13. <ul><li> Monitor brand and reputation
  14. Identify and reach new supporters
  15. Raise money</li></li></ul><li>ListenEngageRelationshipsMobilize<br />Scale<br />
  16. Listen: Monitor, Compile, Distribute<br />I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger<br />
  17. Listening Drove Adoption<br />
  18. Influencer complaining …<br />Customer service issue<br />Relationship building<br />Engagement<br />
  19. Mobilize<br />
  20. Scale<br />
  21. Social Media’s Role in Disaster Relief Effort in Haiti <br />
  22. Social Media Effective Use<br />Flickr Photo by toby_maloy<br />
  23. Thank You! <br />Beth’s Blog<br />