Gnomedex Presentation - Draft

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Gnomedex Presentation - Draft

  1. Using Social Media for Good Causes Beth Kanter, Beth’s Blog
  2. Offline: Trainer Photo by Steve Goodman
  3. Online: Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and life streams Conversations network
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  9. What the F*CK just happened?
  10. What I am going to talk about today …
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  13. Contest Opens: December 13, 2007 3:00 PM
  14. December 13, 2007 3:01 PM
  15. I opened my Kimono
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  17. Strategy Make It Personal Theory Here’s an example …
  18. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good
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  22. Will it scale?
  23. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
  24. Strategy: Stories
  25. Strategy Three R’s of Network Weaving
  26. Relationship Building
  27. Rewards
  28. Reciprocity
  29. The Three R’s of Network Weaving In Action
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  31. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!
  32. What’s more fun than a birthday party?
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  43. 142 birthday wishes 125 people donated 180 views on “see me naked” photo
  44. But my birthday was Jan. 11 th and we had 20 more days to go …
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  50. 57 donors Twitter Rally
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  52. Twitter Solicitation Technique
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  56. 24 hours before the contest ends We’re in 1 st Place
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  66. WooT! WooT!
  67. Chan Piseth Video
  68. <ul><li>Open the Kimono </li></ul><ul><li>Make it personal </li></ul><ul><li>Use the Ladder of Engagement </li></ul><ul><li>Stories </li></ul><ul><li>The Three R’s of Network Weaving </li></ul><ul><li>Fun, Humor, Easy, Urgency, and Competitive Spirit </li></ul><ul><li>Say thank you in creative ways </li></ul>Lessons Learned
  69. What’s next?
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  72. http://beth.typepad.com
  73. Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends? @kanter on Twitter for link
  74. <ul><li>http://www.flickr.com/photos/fine-rain/ </li></ul><ul><li>http://www.flickr.com/photos/lab2112/ </li></ul><ul><li>http://www.flickr.com/photos/88531234@N00/ </li></ul><ul><li>http://www.flickr.com/photos/dwinton/ </li></ul><ul><li>http://www.flickr.com/photos/dirgon/ </li></ul><ul><li>http://www.flickr.com/photos/shannonbailey/ </li></ul><ul><li>http://www.flickr.com/photos/lab2112 </li></ul>

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