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Making Sense of and Success with Social Media Beth Kanter, Beth’s Blog Funders Network  on Population, Reproductive Health...
Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversat...
Patterns of Success A Few Tools What I’m going to talk about  …
The Cute Dog Theory
Assess Audience Online Social Activities
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Source:  Alan Levine – CogDog Blog Web 1.0
Web 2.0
Staff Roles
Define a box Define a Box
Start small, reiterate over and over
It takes time
Let’s Talk About the Tools!
It’s more than a site to print photos
Watercooler conversations facilitated by sharing objects .. 1) I share my pics ->   -> with you --->   -->You share your p...
 
Social Features
 
Cute dog theory?
Start with an individual profile
Documentation
Visual Petitions
Groups:  Organize
Groups:Educate
Groups: Call to Action
Groups: Contests
 
 
 
Dip in or Stay Hyper Connected
How Used? In an emergency?
 
 
 
 
 
Social Networking Platform
A Quick Case Study on Facebook:  Pro Choice Groups
Regular posting to profile, group, and cause Effective in connecting to new people Network with people in similar causes C...
 
 
 
 
 
Individual Profiles Versus Organizational Branding
 
Time Challenges
Spread the workload: Persona Managers
Success Factors Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Contact Information Beth Kanter [email_address] Beth’s Blog  http://beth.typepad.com
 
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Funders Network Presentation

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Funders Network Presentation

  1. Making Sense of and Success with Social Media Beth Kanter, Beth’s Blog Funders Network on Population, Reproductive Health and Rights March 14, 2008
  2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman
  3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  4. Patterns of Success A Few Tools What I’m going to talk about …
  5. The Cute Dog Theory
  6. Assess Audience Online Social Activities
  7.  
  8. Discuss/set objectives first
  9. Not a monologue
  10. Listening
  11. Conversation
  12. Source: Alan Levine – CogDog Blog Web 1.0
  13. Web 2.0
  14. Staff Roles
  15. Define a box Define a Box
  16. Start small, reiterate over and over
  17. It takes time
  18. Let’s Talk About the Tools!
  19. It’s more than a site to print photos
  20. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
  21.  
  22. Social Features
  23.  
  24. Cute dog theory?
  25. Start with an individual profile
  26. Documentation
  27. Visual Petitions
  28. Groups: Organize
  29. Groups:Educate
  30. Groups: Call to Action
  31. Groups: Contests
  32.  
  33.  
  34.  
  35. Dip in or Stay Hyper Connected
  36. How Used? In an emergency?
  37.  
  38.  
  39.  
  40.  
  41.  
  42. Social Networking Platform
  43. A Quick Case Study on Facebook: Pro Choice Groups
  44. Regular posting to profile, group, and cause Effective in connecting to new people Network with people in similar causes Challenges - tracking, experiment, time
  45.  
  46.  
  47.  
  48.  
  49.  
  50. Individual Profiles Versus Organizational Branding
  51.  
  52. Time Challenges
  53. Spread the workload: Persona Managers
  54. Success Factors Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  55. Contact Information Beth Kanter [email_address] Beth’s Blog http://beth.typepad.com
  56.  

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