http://socialmedia-success.wikispaces.com/

1. Social Media for Nonprofits Center for Nonprofit Excellence Louisville, KY Beth Kanter, Beth’s Blog Photo by katnetzler

2. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

3. Beth Kanter: Trainer Photo by Steve Goodman

8. Over $215,000 raised ….

11. http://socialmedia-success.wikispaces.com/

12. Agenda AM What is social media? Why should you care? How to approach it strategically? Nonprofits Examples/Tools & Tactics PM Social Media Game Strategy Brainstorm and Tool Selection

13. Two Minute Poll Are you social media consumers or creators? http://www.flickr.com/photos/raincitystudios/

15. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

16. Powered by the tools …. The few tools you strategically choose

17. What is social media, really?

18. Traditional Media

20. New Media

23. Web 1.0

24. Web 2.0

25. Click To Play

26. What makes social media different?

28. Watch

29. Social Media: Key Concepts

30. Capital Area Food Bank of Texas

31. Listening

33. Participation

35. It’s about engaging the right 6 people

36. Sharing your story

37. Stakeholders create their own experience

38. Outposts and homebase

41. Should your nonprofit to jump into the waters of social media?

42. Stop, don’t drink (yet)…

46. Are there pressing organizational issues to address? Are there effective or efficient ways to reach same outcomes? Does your current/potential audience use social media? Shiny Object Syndrome?

47. Our organization is ready to stick our toes in the water, but …

50. The Trust Factor

51. How people are getting info to make decisions With my friends

53. Impact on Google Results

57. Objective Audience Strategy Time Staffing Policy Experiment Some planning first!

58. Objective

59. Audience

60. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …

63. Awareness Interest Consideration Donate Awareness Interest Consideration Donate Mixing in Social Media with your web strategy

64. Homebase One Way Social Rule of Thirds

65. Homebase

66. One-Way: Email Newsletter and CRM

67. One-Way: Search Engine Optimization

68. One-Way: Search Engine Advertising

69. Begin here Hrs/per week # of weeks Social Media Strategy Generate Buzz Share Content Listen Participate Community Building & Social Networking

70. Homebase One Way Social Social Media Costs Are Your Time

71. Exactly how much time will it take per week?

72. 5-10 hours per week 10-15 hours per week 20+ hours per week 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking

73. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity

74. Staffing

75. “ I was a Facebook junkie before I was hired!”

79. Define a box Define a Box

85. Start small, reiterate over and over

86. The best advice from Wendy Harmon, Red Cross Blogger

87. Objective Audience Strategy Time Staffing Policy Experiment A little planning and you can jump in with confidence!

88. The Tools …

89. Tactics, Tools, Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content Share Content

90. Listening

91. Why are you listening? What decisions or actions? Who? What?

94. A homeless person isn’t someone you pass on your way into a fancy restaurant

95. Twitter Search

96. Do you think Twitter is Pointless?

98. http://www.flickr.com/photos/smudie / RSS Reader

99. There are two ways to consume information on the web

100. Join the Conversation: Participate http://www.flickr.com/photos/vox /

101. Engage your audience

102. Customer Service

103. Sharing your story social media style …

104. What color is your organization’s blog? Adapted from Nina Simon: Museum 2.0 Blog Personality Blog Specialized Content Aggregates Content Institutional Blog

105. Institutional

106. Aggregates Content

107. Specialized Content

108. Personality

109. It’s more than a site to print photos

110. Groups: Engage and educate

117. Generating Buzz

120. Results 7,600+ unique visitors in a single hour More than 35,000 unique visitors in one day (best ever)

121. Digg Effect

122. Social network Community Building & Social Networking

123. Knowledge Sharing

124. Social Networking

125. Social Networks 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha

127. Now I know all these people!

128. Social Networking Platform

129. What social networks should our organization join? How many?

132. What is your networking strategy?

136. Facebook Fan Page

137. Friendship Profile Content Outreach Workflow

138. Establish a routine and stick to it

140. What are the organizational options?

141. Fan Pages

145. Source: littleoslo.com - Blogpoly Social Media Game Derby Remix! Beth Kanter Beth’s Blog

146. Source: littleoslo.com - Blogpoly The Social Media Game Remix History

147. http://socialmedia.wikispaces.com/Social+media+game David Wilcox

148. http://internet-fundraising.wikispaces.com/

149. Photo by Preetam Rai

150. Added “Situations” and Point System

151. Source: littleoslo.com - Blogpoly Social Media Game Aloha Remix!

152. Objective Cards

153. You are a museum that showcases art in different media featuring horses. You offer workshops and have a youth program. You would like to increase registrations for workshops, increase attendance at your exhibitions and increase awareness of your brand and work.

154. People Cards

155. Strategy Reference Cards

156. Social Media Strategy Building Blocks Generate Buzz Share Content Listen Participate Community Building & Social Networking

157. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking

158. Matching Tools, Strategy, Time Listen Participate Community Building & Social Networking Less Time More time 5hr 10hr 15hr 20hr Share Content Generate Buzz

159. Pick Your Tools: You Only Get Ten Points!

160. But real life happens!

161. Situation Cards