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Crash Course: Social Media for Arts People

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Crash Course: Social Media for Arts People

  1. Arts 2.0 Social Media for Arts People A Crash Course Beth Kanter Beth’s Blog Photo by eqqman
  2. Beth Kanter: Offline Photo by Steve Goodman
  3. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
  4. http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com
  5. Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation
  6. Agenda Overview Morning – 10:00-12:30 What, Why, Strategies and Tools Afternoon – 1:30-4:00 Small Group Work Social Media 2.0 Game
  7. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
  8. Let’s Create the Parking Lot Zkorb Flickr phot by zkrob
  9. Ice Breaker One question you want answered today …
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  11. It’s okay to say no if …
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  13. Are there pressing organizational issues to address Are there effective or efficient ways to reach same outcomes Does your current/potential audience use social media Shiny Object Syndrome
  14. Social media? Why should we care? Isn’t it just a fad? How do you explain to your ED or Board that it is important to pay attention to social media?
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  16. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp
  17. How people are getting info to make decisions With my friends
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  20. Impact on Google Results
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  22. Why Important… <ul><li>The Trust factor </li></ul><ul><li>Socializing online to get information to make decisions </li></ul><ul><li>Rapid Word of Mouth </li></ul><ul><li>Impact on Google results </li></ul><ul><li>Source for main stream media </li></ul><ul><li>Digital natives </li></ul>
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  24. Does your organization’s leadership understand why social media is important? How do you introduce new technologies, techniques, or strategies into your organization? What works? What doesn’t?
  25. What are the patterns of success? (Cute Dog Theory)
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  30. How to be a top dog with social media …
  31. Assess Audience Online Social Activities
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  33. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
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  35. Discuss/set objectives first
  36. Not a monologue
  37. Listening
  38. Conversation
  39. Even difficult ones …
  40. The audience wants a voice
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  42.  
  43. Transparency
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  45. Source: Alan Levine – CogDog Blog Web 1.0
  46. Web 2.0
  47. Staff Roles
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  49. Mixing Social Media with Communications and Fundraising Strategies afrochild_0
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  51. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”
  52. “ I was a Facebook junkie before I was hired!”
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  54. Define a box Define a Box
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  59. Start small, reiterate over and over
  60. The best advice from Wendy Harmon, Red Cross Blogger
  61. <ul><li>A project that won’t take much time and relates to org goals. </li></ul><ul><li>Write down your successes. </li></ul><ul><li>Write down your challenges. </li></ul><ul><li>Ask the people you want to connect with whether they think your outreach and listening is valuable. </li></ul><ul><li>Watch other nonprofits and copy and remix for your next project. </li></ul><ul><li>Rinse, repeat. </li></ul>
  62. It takes time
  63. Listen Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
  64. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment
  65. Let’s walk the line …. Ready Not Ready
  66. The tools
  67. Listening Participating Content Creation Community Building Technorati RSS Blogs Flickr Youtube Social Networks Twitter
  68. Listening
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  71. A homeless person isn’t someone you pass on your way into a fancy restaurant
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  73. http://www.flickr.com/photos/smudie / RSS Reader
  74. There are two ways to consume information on the web
  75. Join the Conversation: Participate http://www.flickr.com/photos/vox /
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  79. http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization
  80. “ Pittsburgh arts organizations have begun inviting local bloggers to events who then blog the Invitation and spread it via Twitter or Facebook” – Liz Perry
  81.  
  82. Content Creation
  83. Storytelling …. Conversational ….
  84. What should artists and arts organizations blog about?
  85. Arts Blogs with personality included
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  88. Organizational Blogs
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  92. Mobile Blogs
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  94. Blog Communities
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  96. But, I am too busy making art!
  97. Bad idea My .org
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  99. <ul><li>Find blogs </li></ul><ul><li>Read blogs </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Get bloggers to write about your program </li></ul><ul><li>Write personal blog about your practice </li></ul><ul><li>Internal org blog behind the firewall </li></ul><ul><li>Org public blog – group authors </li></ul><ul><li>Blogs by patients or clients as support service </li></ul>In order of amount of time/investment/complexity
  100. It’s more than a site to print photos
  101. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
  102.  
  103. Social Features
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  105.  
  106. Start with an individual profile
  107. Documentation
  108. Groups: Engage and educate
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  110. Exhibitions
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  116. Community Building
  117. Social Networking
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  119. Social Networks: How It Works 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
  120.  
  121. Now I know all these people!
  122. Where’s our target audience? -Ask them (surveys) -Field research -Analyze demographics of site <ul><li>What social networking site has my audience? </li></ul><ul><li>How do they use technologies? </li></ul><ul><li>What are they talking about? </li></ul><ul><li>Who are they? </li></ul><ul><li>What do they want? </li></ul>
  123.  
  124. Friendship Profile Content Outreach Workflow
  125. Establish a routine and stick to it
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  127. Social Networking Platform
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  134.  
  135. Dip in or Stay Hyper Connected
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  137. How Used?
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  142. July, 2007
  143. October, 2007
  144. December, 2007
  145. 57 donors Twitter Rally
  146. Twitter Solicitation Technique
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  148. Agenda Overview Morning –10-12:30 What, Why, Strategies and Tools Afternoon – 1:30 -4:00 Small Group Work Social Media 2.0 Game
  149. http://socialmedia.wikispaces.com/Social+media+game David Wilcox
  150. http://internet-fundraising.wikispaces.com/
  151. Photo by Preetam Rai
  152. Source: littleoslo.com - Blogpoly P= People O= Outcomes S= Strategy T= Tools Measurement
  153. Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Audience, Adoption, Outcome, Strategy Choose Your Tools: What and why? One person to tell story from each group
  154. Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!

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