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Arts 2.0 Social Media  for Arts People A Crash Course Beth Kanter Beth’s Blog Photo by eqqman
Beth Kanter: Offline Photo by Steve Goodman
http://beth.typepad.com Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversations network
http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com
Take Aways http://www.flickr.com/photos/dslrninja / A basic understanding Resources for further exploration An idea or two for experimentation
Agenda Overview Morning – 10:00-12:30 What, Why, Strategies and Tools Afternoon – 1:30-4:00 Small Group Work Social Media 2.0 Game
Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
Let’s Create the Parking Lot Zkorb Flickr phot by zkrob
Ice Breaker One question you want answered today …
 
It’s okay to say no if …
 
Are there pressing organizational issues to address Are there effective or efficient ways to reach same outcomes Does your current/potential audience use social media Shiny Object Syndrome
Social media? Why should we care?  Isn’t it just a fad? How do you explain to your ED or Board that it is important to pay attention to social media?
 
Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp
How people are getting info to make decisions With my friends
 
 
Impact on Google Results
 
Why Important… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Does your organization’s leadership understand why social media is important?  How do you introduce new technologies, techniques, or strategies into your organization?  What works?  What doesn’t?
What are the patterns of  success? (Cute Dog Theory)
 
 
 
 
How to be a top dog with social media …
Assess Audience Online Social Activities
 
Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want?
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
The audience wants a voice
 
 
Transparency
 
Source:  Alan Levine – CogDog Blog Web 1.0
Web 2.0
Staff Roles
 
Mixing Social Media with Communications and  Fundraising Strategies afrochild_0
 
“ Over 14,000 profile views in 3 weeks.  500 NEW signups to our email list from MySpace”
“ I was a Facebook junkie before I was hired!”
 
Define a box Define a Box
 
 
 
 
Start small, reiterate over and over
The best advice from Wendy Harmon, Red Cross Blogger
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It takes time
Listen  Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
Success Patterns Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Let’s walk the line …. Ready Not Ready
The tools
Listening Participating Content Creation Community Building Technorati RSS Blogs Flickr Youtube Social Networks Twitter
Listening
 
 
A homeless  person isn’t  someone  you pass on  your way  into a fancy  restaurant
 
http://www.flickr.com/photos/smudie / RSS Reader
There are two ways to consume information on the web
Join the Conversation: Participate http://www.flickr.com/photos/vox /
 
 
 
http://www.flickr.com/photos/brettlider/ Get bloggers to  write about your organization
“ Pittsburgh arts organizations have begun  inviting local bloggers to events who then blog the Invitation and spread it via Twitter  or Facebook” – Liz Perry
 
Content Creation
Storytelling …. Conversational ….
What should artists and arts organizations blog about?
Arts Blogs with  personality included
 
 
Organizational Blogs
 
 
 
Mobile Blogs
 
Blog Communities
 
But, I am too busy making art!
Bad idea My .org
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In order of amount of time/investment/complexity
It’s more than a site to print photos
Watercooler conversations facilitated by sharing objects .. 1) I share my pics ->   -> with you --->   -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
 
Social Features
 
 
Start with an individual profile
Documentation
Groups: Engage and educate
 
Exhibitions
 
 
 
 
 
Community Building
Social Networking
 
Social Networks: How It Works 1) I am linked to -> -> to you  --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
 
Now I know all  these  people!
Where’s our target audience? -Ask them (surveys) -Field research  -Analyze demographics of site ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Friendship Profile Content Outreach Workflow
Establish a routine and stick to it
 
Social Networking Platform
 
 
 
 
 
 
 
Dip in or Stay Hyper Connected
 
How Used?
 
 
 
 
July, 2007
October, 2007
December, 2007
57 donors Twitter Rally
Twitter Solicitation Technique
 
Agenda Overview Morning –10-12:30 What, Why, Strategies and Tools Afternoon – 1:30 -4:00 Small Group Work Social Media 2.0 Game
http://socialmedia.wikispaces.com/Social+media+game David Wilcox
http://internet-fundraising.wikispaces.com/
Photo by Preetam Rai
Source: littleoslo.com - Blogpoly P= People O= Outcomes S= Strategy T= Tools Measurement
Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Audience, Adoption, Outcome, Strategy Choose Your Tools: What and why?  One person to tell story from each group
Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one idea will you will implement?  Write it on a business card, give it to me, and I’ll email you in 21 days!

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Crash Course: Social Media for Arts People

Editor's Notes

  1. http://www.flickr.com/photos/eqqman/123566204/