Getting Started and Making it Doable         Friending the Finish Line             November 2011
Definition of “Expert” in Internet Age   • Someone who knows an ounce more information than you do!   Why am I up here?   ...
Why I love Social Media   • Best Advocacy Tools since Media began!   • Gives everyone a megaphone in the public     square...
Goal      • Become influencer, organization/person of credibility      • Drive them to your website      • Influence decis...
Twitter versus Facebook    • Not an either or, but BOTH    • Facebook as friendly website that allows interaction      wit...
Stats  United Ways of California:  •   Started March 2009  •   569 Followers  •   Following 479  •   Done 1300 tweets  Jud...
No Time?       • Got 10 minutes a day? 20 even better, but 5 is         doable.       • We all read for work – start by tw...
Share your Expertise         See how your CA county fares in latest         Human Development Report         www.unitedway...
How to Manage Flow of Information    Follow Bruce Lesley!....no, seriously…FOLLOW     BRUCE    Organize who you follow i...
Making it easy      • Use software and devices that make it fun and easy              –Smart Phone – DOWNLOAD TWITTER NOW ...
Lists   • Assign those you follow to lists; check lists to find     something to tweet about if you are busy   • Don’t mak...
Advocating for Community ImpactWho I Follow on Twitter •    Expert organizations and staff             Ex: CBPP or CBP •  ...
Advocating for Community ImpactWho to Follow on Twitter      •     Local United Ways and UWW            Ex: @live_united, ...
REMEMBER      • RETWEET YOUR FRIENDS!      • Like OWS - together we create a human sound system!      • Bank charges were ...
United Ways of CaliforniaJudy Darnell, MPPDirector of Public PolicyUnited Ways of Californiajdarnell@unitedwaysCA.orgwww.u...
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Getting Started with Content Curation on Twitter

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  • FB and Twitter are someone else website – they are sharing space. You want to drive people to your site eventually.
  • Will never spend the time that some others do this. I like to sleep occasionally.
  • Link to reports – yours and others.
  • I have 380+ followers…hasn’t been easy – been trial and error. Learned who to followWho to RT and MTAsked friends to RT – once Anthony and Bruce RT me, I started to get followers. Occ reporters RT me.Use HASHTAGS!! Its how you join a conversation or get heard by those interested in your issue….#medicaid; #ACA or HCR;
  • I have 380+ followers…hasn’t been easy – been trial and error. Learned who to followWho to RT and MTAsked friends to RT – once Anthony and Bruce RT me, I started to get followers. Occ reporters RT me.Use HASHTAGS!! Its how you join a conversation or get heard by those interested in your issue….#medicaid; #ACA or HCR;
  • Getting Started with Content Curation on Twitter

    1. Getting Started and Making it Doable Friending the Finish Line November 2011
    2. Definition of “Expert” in Internet Age • Someone who knows an ounce more information than you do! Why am I up here? • Not afraid to experiment • I think in 140 characters! • My kids have left home • I don’t like to jump out of bed in am… I like to tweet and post. • I leave blogging to others thus creating a little time.
    3. Why I love Social Media • Best Advocacy Tools since Media began! • Gives everyone a megaphone in the public squareUnited Ways of California www.unitedwaysCA.org 3
    4. Goal • Become influencer, organization/person of credibility • Drive them to your website • Influence decision makers • Create a majority among policy makersUnited Ways of California www.unitedwaysCA.org 4
    5. Twitter versus Facebook • Not an either or, but BOTH • Facebook as friendly website that allows interaction with your audience. More permanent • Twitter – short, quick, not as permanent BUT much bigger audience.United Ways of California www.unitedwaysCA.org 5
    6. Stats United Ways of California: • Started March 2009 • 569 Followers • Following 479 • Done 1300 tweets Judy Darnell: • Started March 2009 • 372 Followers • Follow 637 • Done 1600 tweets
    7. No Time? • Got 10 minutes a day? 20 even better, but 5 is doable. • We all read for work – start by tweeting links to what you read…share information EX: RT @Health_Affairs: Blog: Health Reform: The Individual Mandate’s Role And Medicaid Enrollment http://t.co/9JFP4Kc8 Then just add a few word comment: EX: Block granting #Medicaid is a terrible idea, especially for kids. firstfocus.net/library/report… via First Focus EX: Everybodys got an opinion about health ins exchanges. http://t.co/RunRg6hA #aca #hcrUnited Ways of California www.unitedwaysCA.org 7
    8. Share your Expertise See how your CA county fares in latest Human Development Report www.unitedwaysca.org/humandevelopment #income #health #educationUnited Ways of California www.unitedwaysCA.org 8
    9. How to Manage Flow of Information  Follow Bruce Lesley!....no, seriously…FOLLOW BRUCE  Organize who you follow into LISTS  Make a daily/weekly plan (we are just starting this)  But, don’t stress if you don’t do it religiously, just do something. 9
    10. Making it easy • Use software and devices that make it fun and easy –Smart Phone – DOWNLOAD TWITTER NOW –Tweetdeck, Hootsuite – Social Media Dashboards • And it actually helps you manage favorite media –I’ve canceled subscriptions – I check Twitter over breakfast, on breaks – it can be your major news source. – @ NYT, @ WASHINGTON POST, @HUFFINGTON POST, @FOXNEWS, @MOTHERJONES, @LATIMES….etcUnited Ways of California www.unitedwaysCA.org 10
    11. Lists • Assign those you follow to lists; check lists to find something to tweet about if you are busy • Don’t make too many lists • Check out others’ lists • Electeds; Advocacy Orgs for Health; Media; Example: http://twitter.com/#!/list/JudyDarnell/health-advocates http://twitter.com/#!/list/JudyDarnell/us-congress-members 11
    12. Advocating for Community ImpactWho I Follow on Twitter • Expert organizations and staff Ex: CBPP or CBP • Key Media outlets AND reporters Ex: Washington Post • Advocacy Organizations Ex: First Focus and Bruce Lesley • Legislators at all levels Ex: @RepBecerra @SenatorBoxer • Key Agencies involved with our issues Ex: @CMSgov, @usedgovUnited Ways of California www.unitedwaysCA.org 12
    13. Advocating for Community ImpactWho to Follow on Twitter • Local United Ways and UWW Ex: @live_united, @Bay_Area_UW • UW Staff Ex: @pmanzo, @JudyDarnell • Board members / partners Ex: @RedCross @100percentCA • Foundations Ex: @CalEndow @rwjf • Key Consultants Ex: @Kanter @FullCourtPressUnited Ways of California www.unitedwaysCA.org 13
    14. REMEMBER • RETWEET YOUR FRIENDS! • Like OWS - together we create a human sound system! • Bank charges were overturned, Netflix changed its plans…we should be able to get all kids health coverage and care! • Until you have a couple hundred followers, never do original tweet without # or @United Ways of California www.unitedwaysCA.org 14
    15. United Ways of CaliforniaJudy Darnell, MPPDirector of Public PolicyUnited Ways of Californiajdarnell@unitedwaysCA.orgwww.unitedwaysCA.org831.246.3099Twitter: @JudyDarnell @UnitedWaysCAFacebook: United Ways of California 15

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