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Contemporary Jewish Museum

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Beth Kanter
Beth Kanter

http://artssocialmedia.wikispaces.com

BusinessTechnology
1 of 10
The Listening Experiment
Objective Monitor existing social media streams to learn more about our online audience
The Tools SOCIAL MENTION, GOOGLE READER, TWITTER and QWITTER were used to LISTEN
Audience 1,009 friends 1,212 followers Jewish Individuals/Enthusiasts Arts/Cultural Institutions Press Jewish Institutions Arts/Cultural Enthusiasts Students Families Tourists NATIONAL & LOCAL Photographers 320 group submissions
Integrating Social Media into the Overall Marketing Plan eBlast Facebook Video Print PR Twitter #link Blog
Key Learnings We’re in the Club!
Key Learnings
Key Learnings Don’t look desperate Doesn’t this event look fun????!!Will you be our friend? Please re-Tweet this or I’ll get fired.
Key Learnings Maintain a Balance
Next Steps Continue to LISTEN and ENGAGE our audience Continue one-to-one contact Identify who our INFLUENCERS are Identify who we want to ENGAGE that isn’t currently participating

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Contemporary Jewish Museum

  • 2. Objective Monitor existing social media streams to learn more about our online audience
  • 3. The Tools SOCIAL MENTION, GOOGLE READER, TWITTER and QWITTER were used to LISTEN
  • 4. Audience 1,009 friends 1,212 followers Jewish Individuals/Enthusiasts Arts/Cultural Institutions Press Jewish Institutions Arts/Cultural Enthusiasts Students Families Tourists NATIONAL & LOCAL Photographers 320 group submissions
  • 5. Integrating Social Media into the Overall Marketing Plan eBlast Facebook Video Print PR Twitter #link Blog
  • 6. Key Learnings We’re in the Club!
  • 8. Key Learnings Don’t look desperate Doesn’t this event look fun????!!Will you be our friend? Please re-Tweet this or I’ll get fired.
  • 9. Key Learnings Maintain a Balance
  • 10. Next Steps Continue to LISTEN and ENGAGE our audience Continue one-to-one contact Identify who our INFLUENCERS are Identify who we want to ENGAGE that isn’t currently participating