http://socialmedia-success.wikispaces.com/

1. Beth Kanter, Beth’s Blog Making Sense of and Success With Social Media for Nonprofits http://www.flickr.com/photos/nelsva/

2. Workshop Goal An introduction social media concepts, strategies, examples, and tools for nonprofits http://www.flickr.com/photos/zeyneparkok/

3. Beth Kanter: Offline Photo by Steve Goodman

4. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

5. Results from Workshop Pre-Assessment Questions

6. Benefits Value Cost Results Effectiveness Capacity Adoption Audience Techniques Communications Tools

7. http://socialmedia-success.wikispaces.com

8. Reflection Form Note Form

9. Two Minute Poll Read Blogs (work) Write a Blog Social Network YouTube Twitter http://www.flickr.com/photos/raincitystudios/

11. What is social media?

12. Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

13. Powered by the tools ….

14. Does life cycle of an organization impact the effective use of social media for mission-based work?

15. Should you encourage all nonprofits to jump into the waters of social media?

16. Stop, don’t drink (yet)…

20. What is the most effective way to educate the board on social media?

21. Why should we pay attention?

23. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp

24. How people are getting info to make decisions With my friends

33. What are the benefits of using social media for nonprofits? What is the return on investment?

34. The ROI of Blogging There’s a lot intangible that are difficult to measure too …

37. Impact on Google Results

38. Increased and more efficient inquiries for service

39. Over $215,000 raised ….

40. Intangible Benefits

41. Subjective

42. Less Credible

43. Usually Behaviorally Oriented

44. Enhance expertise and writing

46. “ Your blog has made a tremendous difference in my work at my nonprofit .” “ You've really been a huge help. Thank you for taking the time to help us newbies along. I especially appreciate both the quality and the personal nature of your posts and learning tools." - Nonprofit Readers

47. Is my blog worth the investment?

48. What works? What doesn’t work when it comes to integrating social media strategies? Cute Dog Theory

53. What are the patterns of success?

54. Assess Audience Online Social Activities

57. Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want? But first you need to do some research ….

59. Discuss/set objectives first

60. Not a monologue

61. Listening

62. Conversation

63. Even difficult ones …

64. The audience wants a voice

67. Transparency

69. Source: Alan Levine – CogDog Blog Web 1.0

70. Web 2.0

71. Staff Roles

72. “ I was a Facebook junkie before I was hired!”

76. Mixing Social Media with Communications and Fundraising Strategies afrochild_0

79. “ Over 14,000 profile views in 3 weeks. 500 NEW signups to our email list from MySpace”

80. Define a box Define a Box

86. Start small, reiterate over and over

87. The best advice from Wendy Harmon, Red Cross Blogger

89. It takes time

90. 5-10 hours per week 10-15 hours per week 20+ hours per week How many hours per week does it take to do Social Media? 5-10 hours per week Listen Participate Spread Buzz Share Content Community Building and Social Networking

91. Tactics, Tools, Time Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content Share Content

92. You get out what you put in … You have to invest 3-6 months before you see results Einstein’s Theory of Social Media Relativity

93. Success Patterns Assess Audience Objectives Policy and Education Staff Roles Experiment Time investment

94. What tool to use for which purpose?

95. How To Think About Tools Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 5hr 10hr 15hr 20hr Share Content

96. Listening is knowing what is being said online about your organization and your field.

97. Listening Tools

100. A homeless person isn’t someone you pass on your way into a fancy restaurant

101. Twitter Search

102. Do you think Twitter is Pointless?

104. There are two ways to consume information on the web

105. http://www.flickr.com/photos/smudie / RSS Reader

107. Read blogs …. Where to find nonprofit blogs to read?

108. http://nonprofit.alltop.com/

110. Participate http://www.flickr.com/photos/vox /

111. http://www.flickr.com/photos/brettlider/ Get bloggers to write about your organization

112. “ Pittsburgh arts organizations have begun inviting local bloggers to events who then blog the Invitation and spread it via Twitter or Facebook” – Liz Perry

113. Set up A Twitter Account

115. That’s dumbest thing I’ve ever seen …

116. Find a few good people to follow ….

117. http://twitterpacks.pbwiki.com/Twitter-Pack-by-Topic#NonProfitPack Psst .. I put a short list on the wiki

118. Your Toes Into Twitter for 10 Minutes Each Morning …. Dip Your Toes Into Twitter Ten Minutes Every Morning!

119. Crowd Source Your Research

121. Just in time support

123. Engage your audience

124. Don’t Be A Narcissist On Twitter

125. Sharing your story social media style …

126. What color is your organization’s blog? Adapted from Nina Simon: Museum 2.0 Blog Personality Blog Specialized Content Aggregates Content Institutional Blog

127. Institutional

128. Aggregates Content

129. Aggregates Content

130. Specialized Content

131. Personality

132. Personality

133. It’s more than a site to print photos

134. Watercooler conversations facilitated by sharing objects .. 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha

136. Social Features

139. Groups: Engage and educate

144. Insert screen capture of interview with Carie

148. Generating Buzz

150. Results 7,600+ unique visitors in a single hour More than 35,000 unique visitors in one day (best ever)

151. Digg Effect

152. Twitter for generating buzz …

154. Not Just Blasting Out A Message

156. Social network Community Building & Social Networking

157. What’s your goal? Knowledge Sharing Support Organizing Advocacy Fundraising Taking Action

159. Okay, which social networking site?

162. What are the options for a presence?

163. Individual Profile

168. What’s the workflow?

169. Friendship Content Outreach Workflow

170. Establish a routine and stick to it

172. Thank you …