For Clear Training

1. An exploration of how and why nonprofits are using Social Media and Mobile Tools Katrin Verclas and Beth Kanter CLEAR Training June 4, 2009

2. Workshop Leaders Katrin Verclas Beth Kanter

3. Agenda 3:15-3:30 Icebreaker 3:30-4:15 Social Media Tools Overview by Beth Kanter Mobile: What/How by Katrin Verclas 4:15-4:45 Small Group Activity 4:45-5:00 Full Group Laser Out Report Reflection

4. What’s your burning question? Find someone in the room you don’t know Share it Twitter style! (140 characters is the length of a headline) “ ReTweet” three times

5. Social Media Tools by Beth Kanter

6. The Web has become more social…. Publisher Media Social Media

8. Not everyone is a social media user

9. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Understand the Difference

10. Pick where you want to play ….

11. Social Media: Strategy Blocks Crawl ………..……Walk …….…….. Run ……..…………….Fly l Generate Buzz Share Story Listen Participate Community Building & Social Networking

12. acticaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tool Selection Matching your tools with your social approaches Share Story

13. A few listening tools …

16. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger

19. Relationship building Customer service issue Influencer complaining … Staff determines comments or tweets that need response

21. People share their wildlife sightings

24. Sharing your story social media style …

25. Source: NTEN Newsletter October, 2008

26. Aggregation Strategy/Event Coverage Photos Blog Videos Podcast Tweets

29. Spreading Buzz

31. Results 7,600+ unique visitors in a single hour More than 35,000 unique visitors in one day (best ever)

33. Community Building and Social Networking Community Building & Social Networking

37. Resources Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address] WeAreMedia Wiki http://www.wearemedia.org

38. http://www.flickr.com/photos/ywds/ Let’s talk about Mobile Phones

39. The Hype-cyle Source: Gartner Group

54. Example

57. Share Pair Share Pair Squared How may you use any of these tools to reach your objectives? What's holding you back? What do you need to know or do before or have? What is the first step you will take when you are back at the office?

58. http://www.flickr.com/photos/dslrninja / Laser Out: Your Key Take Aways