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New Leaders and Nonprofits  in an Age of Social Media Beth Kanter, Beth’s Blog
 
Beth Kanter: Offline Photo by Steve Goodman
http://beth.typepad.com Profiles & Presence Content in many places   RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversations network
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http://www.flickr.com/photos/gilgamesh/ artssocialmedia.wikispaces.com
Definition
Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.
Should you jump into the waters of social media (or not?)
 
Stop, don’t drink (yet)…
 
Other pressing organizational issues to address? Other, more effective/efficient ways to reach same outcomes? Does your current/potential audience use social media? Shiny Object Syndrome?
Why social media is important ….
Why should we care?
 
Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp
How people are getting info to make decisions With my friends
 
 
 
 
 
 
 
 
But what about in the next couple of years?
Impact on Google Results
 
Why Important… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the patterns of  success? (Cute Dog Theory)
 
 
 
 
How to be a top dog with social media …
Assess Audience Online Social Activities
 
 
Where on the social web will I find my audience? How do they use the social web? What are they talking about? Who are they? What do they want? But first you need to do some research ….
 
Discuss/set objectives first
Not a monologue
Listening
Conversation
Even difficult ones …
The audience wants a voice
 
 
Transparency
 
 
Source:  Alan Levine – CogDog Blog Web 1.0
Web 2.0
Staff Roles
“ I was a Facebook junkie before I was hired!”
 
 
Mixing Social Media with Communications and  Fundraising Strategies afrochild_0
 
“ Over 14,000 profile views in 3 weeks.  500 NEW signups to our email list from MySpace”
 
Define a box Define a Box
 
 
 
 
Start small, reiterate over and over
The best advice from Wendy Harmon, Red Cross Blogger
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It takes time
Listen  Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0
Success Patterns Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
A story …
 
 
 
Contest Opens: December 13, 2007 3:00 PM
December 13, 2007 3:01 PM
I opened my Kimono
 
Strategy Make It Personal Theory Here’s an example …
“ The message is not about the charity.  It’s about why the messenger cares.”   Katya Andresen, Network For Good
 
 
 
Will that scale?
Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
Strategy:   Stories
Strategy Three R’s of Network Weaving
Relationship Building
Rewards
Reciprocity
The Three R’s of Network Weaving  In Action
 
Strategy Fun, Humor, Easy,  Urgency, Competitive  Spirit, and Passion!
What’s more fun than a birthday party?
 
 
 
 
 
 
 
 
 
 
 
142 birthday wishes 125 people donated  180 views on “see me naked” photo
But my birthday was Jan. 11 th  and we had 20 more days to go …
 
 
 
 
 
57 donors Twitter Rally
 
Twitter Solicitation Technique
 
 
 
 
24 hours before the contest ends We’re in 1 st  Place
 
 
 
 
 
 
 
 
WooT! WooT!
Chan  Piseth
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lessons Learned
 
How do you top that?
 
 
 
Do you think that with the collective geek power in this room we can get 250 people to donate $10 to send a young Cambodian woman to college before Gnomedex ends?
 
 
Thank you …

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Editor's Notes

  1. http://www.flickr.com/photos/shapeshift/104263974/