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Integrating Social Media with Your
Communications Strategy for Sustainable
Agriculture

Living Case Studies and Twitter Tips




                           Beth Kanter, Visiting Scholar
                           The David and Lucile Packard Foundation
Flickr photo by pro soil   West Coast Sustainable Agriculture Grantees Webinar
                           April, 2012
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Integrating Social Media with Your
Communications Strategy for Sustainable
Agriculture

Two-Part Webinar
Living Case Studies and Twitter Tips




                           Beth Kanter, Visiting Scholar
                           The David and Lucile Packard Foundation
Flickr photo by pro soil   West Coast Sustainable Agriculture Grantees Webinar
                           April, 2012
Beth Kanter, Visiting Scholar
Presenters: Daniela Aceves, Roots of Change
                      Daniela Aceves - Communications Manager
                      Roots of Change
                      (http://www.rootsofchange.org)

                      Daniela has been engaged in various
                      projects to create social and environmental
                      change. Prior to joining ROC, she was the
                      marketing coordinator at the Community
                      Agroecology Network (CAN) where she
                      managed marketing and outreach efforts to
                      promote fairly traded coffee, food security
                      in coffee- dependent communities, and
                      sustainable farming practices. She
                      graduated from UC Santa Cruz in 2008 with
                      a combined major in Global Economics and
                      Latin American & Latino Studies. She is
                      passionate about furthering food policy in
                      California, and is working towards building
                      awareness through innovative networking
                      techniques and communications strategies.
Presenters: Hanah Welch, grist.org
                 Hanna Welch, Social Media Producer
                 Grist (http://www.grist.org)

                 Hanna grew up smack-dab in the center of Seattle
                 and was lucky enough to spend her formative years
                 stomping around the city while also spending
                 summers at her family’s cabin on a small island in
                 the San Juans. To date, she still thinks it’s the most
                 beautiful place in the world. Like any respectable
                 daughter of hippie parents, Hanna learned how to
                 use native plants to dye wool for weaving and
                 dreamed of being a naturalist. Instead she ran away
                 to study law in Washington, D.C., and eventually
                 followed her bleeding heart to New Orleans to help
                 create an interactive science workshop for low-
                 income kids. Unable to stay away from her
                 hometown, she moved back to the Emerald City and
                 dabbled in corporate life, then found her rightful
                 place in the land of nonprofits. Lured by Grist’s
                 mission to green the world one pun at a time, she
                 now does her best to help it keep on growing.
Who is on the Call?




http://twitchimp.com/user/kanter/ag-grantees/
Who is on the Call?
       Most frequently tweet words




   Your hashtags
Quick Poll

Types of programs
Staff Position
What platforms?
How much time?
Agenda
Introduction
Case Study #1: Roots of Change
Case Study #2: grist.org
Follow Up Session: April 26th from 12-1 PM PST
Twitter Tips and Coaching
Twitter Best Practices and Tips




#agpack
Integrating Social Media
Daniela Aceves
Who We Are


Roots of Change brings a diverse
range of Californians to the table to
build a common interest in food and
farming so that every aspect of our
food – from the time it’s grown to
the time it’s eaten – can be healthy,
safe, profitable, affordable and fair.
Communications                       Editing




  Online
Fundraising                                                  Social Media




       PR/Media
                                                       Content
       Relations
                                                       Creation
                           * Image by Ruth Malan
How We Value Social Media

Low Investment Tool – Easily Accessible – Quick to Update


        Facebook:
        - Build our base of supporters
        - Raise awareness
        - Align constituents to support the movement



        Twitter:
        - Continue to build a base of supporters
        - Two-way information sharing tool
        - Timely actions
•   Specific                     Our Strategy
•   Measureable
•   Attainable                                         Policy Impact


•   Relevant                              Get people
                                          to take

•   Timely              Highlight the
                                          action

                        stories of
                        people/programs
                        creating a
                        difference


          Share
          educational
          articles
Case Study #1
                                                  Food Movement Rising
 Challenge: Today, more than ever a growing
 network of citizens, businesses and
 organizations are rethinking and challenging
 every aspect of our food – from the time it’s
 grown to the time it’s eaten.


 Solution: Create a short 3 minute video
 using photos and narration to convey our
 message and motivate people to join and
 take action.


                    Create
Establish                               Plan to
                    Content
Campaign                                Measure
                    Strategy
Create Custom Landing Page
Roots of Change Website        Insert Visible Sharing Buttons




                                                           Subscribe button
                                                           Simple Way to Get Involved:
Clear & Simple Ask:
Building Momentum
Established Partnerships:
ROC reached out to several allies to help spread the word.

                                   Provided boiler plate
                                   language for Facebook and
                                   Twitter
Facebook Examples:   Twitter Examples
#1
                       @NRDC Interested in healthy,
                       #sustainable food and #farms?
                       Watch this new video from
                       @Rootsofchange:
#2                     http://bit.ly/lhya5F #FoodMvmt

                       @Michael Pollan Check out this
                       compelling video on the food
                       movement, rising, from Roots
                       of Change in California.
                       http://p2.to/1cIp
 #3
                       @SlowFoodUSA Food
                       Movement Rising: Let's work
                       together to build a movement!
                       Video from @RootsofChange
Outcomes
Food Movement Rising was a success thanks to the            Results
use of a video campaign, solid partnerships and
                                                      Total Views   6,830
strategically embedding social media to promote our
effort.                                                   Org
                                                      Partnership    20
                                                           s
Featured Partners in Video
                                                      Email Sign
                                                                    559
                                                         Up
What We Learned
Takeaways:
• Partnerships are an easy way
  to reach a larger audience
• Align messaging and cross
  promote on all channels (i.e
  Email, Facebook, Twitter)
• Very important to thank and
  recognize the people/groups
  supporting cause
• Social media is a great tool to
  generate excitement
What We Learned
       Challenges:
       • Set a timeline and stick to it
       • Launching this campaign in
         July was challenging
         because we realized a lot of
         people were on vacation
       • Engaged a lot of partners
         but didn’t focus enough time
         on recruiting people to help
         spread the word (brand
         ambassador)
Case Study #2
Join the "Your Meal Matters" Twitter chat
party on March 27 at 9:30am PST/12:30pm
EST.

Roots of Change (@RootsofChange) will
be partnering with organizations across the
globe including Greennovate
(@Greennovate), GoodGuide
(@GoodGuide) , Eating Well
(@EatingWell) and Practically Green
(@PracticallyGrn) to share ideas about
how each of us can make an impact. We
will spend an hour discussing everything
from what to do with your leftovers to how
to navigate the grocery store.

Just follow the hashtag
#YourMealMatters to join in!
Measuring Our Impact

  Regardless of the size of the
  campaign it’s always important
  to measure your effectiveness.
  There are a variety of FREE
  tools that can help in measuring
  growth, success, and reach.
                                     Results:
                                     • 757 tweets generating
                                     • 3.8 million impression
                                     • Reached an audience
                                       of 345k followers
Example:
Our True Reach
on Klout
Final Thoughts
  How We Value Social Media


• Social media is a great way to generate
buzz about your organization
• Don’t be afraid to fail and use new tools
• Social media is constantly evolving so
always test and retest your strategy
Ag Grantees Twitter Webinar
grist on the social web
 recent experiments
grist mission
grist sets the agenda by showing how green is reshaping our
    world. we cut through the noise and empower a new
                 generation to make change.
RESPONSIBILITIES:

Org-wide strategic social plan creation:
•Research/experimentation
•Implementation
•Measurement

Day-to day execution of that effort:
•Promotion
•Engagement
gristastic ladder ‘o engagement



                                                          policy level
                                                          discussions/calls
                                      personal calls to   to action
                                      action

                  stories of people
                  making change



   fun on-ramps
grist on the social web
twitter chat: #sodawars




           quick and effective way to
             give content more legs
“super” twitter chat: #bikenomics




                 840 tweets
      reached close to 250,000 people
created an entirely new avenue for the topic
what we’ve learned




    be nimble.
twitsourcing #hipsterfarmerbands




                     over 815 tweets in
                          two days

                       reach of over
                      290,000 people

                       being quick and
                    opportunistic reaches
                    outside new audience
Pinning is the new winning
what we’ve learned




  don’t be afraid to
    experiment.
the new rules for nonprofits
•   be authentic
•   believe in the tools
•   be willing to experiment
•   be attentive … to the
    conversation and its
    results
Ag Grantees Twitter Webinar
Ag Grantees Twitter Webinar
What’s Your Intent?
How Does It Support Your Communications Strategy?
• Keep current supporters         • Recruit volunteers
  engaged
                                  • Coordinate meetings with
• Inspire conversation to           officials and policy leaders
  support communications
  goal                            • Identify Influencers like
                                    journalists using Twitter and
• Create buzz around an             encourage them to use you
  offline event before, during,     as a source
  and after
                                  • Identify and build
• Get new ideas and feedback        relationships with allies &
  on programs and services          supporters
• Program support to clients      • Sharing key points about
• Drive traffic to web site or      your issue
  blog (Google)
What To Tweet: How Will It Support
               Integrated Content Strategy?




http://bit.ly/edit-cal-template
Twitter Best Practices and Practicing – Look & Feel




         A Complete Profile Is Important
Brand Twitter Profile: Does It Match Your Brand?
Twitter Best Practices and Practicing – Look & Feel




http://bit.ly/twitter-template
Who Will Tweet?




Brand and Departments
Who Will Tweet?




   Staff person
A Combination
What To Tweet
What To Tweet

• Tweet relevant valuable information (not your
  organization’s content)
• Link to editorial calendar
• Use #hashtags
• Reply instead of post
• Share Photos
• Say something provocative or funny
• Ask questions
What to Tweet: Avoid Ruts


Link Content To Editorial Calendar
How to Write Great Tweets


Omit Needless Words


Describe, Simplify, Avoid


One thought per Tweet
Leave Room for Re-tweets: 120 Characters
Increase Your Twitter Followers: Engagement


                  Search



   Thank                           Scan

         Twitter Office Minutes


       Re-tweet            Reply
Engagement Techniques



•   Converse with influencers that care
•   Honestly follow interesting people
•   Tweet relevant valuable non org centric information
•   Network weave – introduce people
•   Be helpful
•   Say thanks
•   Give shout outs
•   Hashtags conversations and chats
Avoid Built In Retweet Button




Easier to use if you’re using a client like Hootsuite, BufferApp, or Others
Build Your Following: Use Lists
Using lists helps you stay organized
  as you keep an eye on various
groups of people or organizations.
Find Interesting People To Follow: Leverage Other People’s Lists
How To Be Efficient: Selective Automation


Buffer:
· Create account: Nonprofits can
use free option that allows 10
tweets a day or paid options that
allow more posting if the NGO can
afford that
· Link buffer to your Nonprofit
twitter account
· Define settings and your
Nonprofit posting schedule
How To Be Efficient: Selective Automation
Measure, Tweak, Measure

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Ag Grantees Twitter Webinar

  • 1. Integrating Social Media with Your Communications Strategy for Sustainable Agriculture Living Case Studies and Twitter Tips Beth Kanter, Visiting Scholar The David and Lucile Packard Foundation Flickr photo by pro soil West Coast Sustainable Agriculture Grantees Webinar April, 2012
  • 2. Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your conference line (*7 UnMute) While we wait to get started, type your burning question about integrated social media strategy into the chat!
  • 3. This call is being recorded *2 Flickr Photo by Malinki
  • 4. Integrating Social Media with Your Communications Strategy for Sustainable Agriculture Two-Part Webinar Living Case Studies and Twitter Tips Beth Kanter, Visiting Scholar The David and Lucile Packard Foundation Flickr photo by pro soil West Coast Sustainable Agriculture Grantees Webinar April, 2012
  • 6. Presenters: Daniela Aceves, Roots of Change Daniela Aceves - Communications Manager Roots of Change (http://www.rootsofchange.org) Daniela has been engaged in various projects to create social and environmental change. Prior to joining ROC, she was the marketing coordinator at the Community Agroecology Network (CAN) where she managed marketing and outreach efforts to promote fairly traded coffee, food security in coffee- dependent communities, and sustainable farming practices. She graduated from UC Santa Cruz in 2008 with a combined major in Global Economics and Latin American & Latino Studies. She is passionate about furthering food policy in California, and is working towards building awareness through innovative networking techniques and communications strategies.
  • 7. Presenters: Hanah Welch, grist.org Hanna Welch, Social Media Producer Grist (http://www.grist.org) Hanna grew up smack-dab in the center of Seattle and was lucky enough to spend her formative years stomping around the city while also spending summers at her family’s cabin on a small island in the San Juans. To date, she still thinks it’s the most beautiful place in the world. Like any respectable daughter of hippie parents, Hanna learned how to use native plants to dye wool for weaving and dreamed of being a naturalist. Instead she ran away to study law in Washington, D.C., and eventually followed her bleeding heart to New Orleans to help create an interactive science workshop for low- income kids. Unable to stay away from her hometown, she moved back to the Emerald City and dabbled in corporate life, then found her rightful place in the land of nonprofits. Lured by Grist’s mission to green the world one pun at a time, she now does her best to help it keep on growing.
  • 8. Who is on the Call? http://twitchimp.com/user/kanter/ag-grantees/
  • 9. Who is on the Call? Most frequently tweet words Your hashtags
  • 10. Quick Poll Types of programs Staff Position What platforms? How much time?
  • 11. Agenda Introduction Case Study #1: Roots of Change Case Study #2: grist.org Follow Up Session: April 26th from 12-1 PM PST Twitter Tips and Coaching
  • 12. Twitter Best Practices and Tips #agpack
  • 14. Who We Are Roots of Change brings a diverse range of Californians to the table to build a common interest in food and farming so that every aspect of our food – from the time it’s grown to the time it’s eaten – can be healthy, safe, profitable, affordable and fair.
  • 15. Communications Editing Online Fundraising Social Media PR/Media Content Relations Creation * Image by Ruth Malan
  • 16. How We Value Social Media Low Investment Tool – Easily Accessible – Quick to Update Facebook: - Build our base of supporters - Raise awareness - Align constituents to support the movement Twitter: - Continue to build a base of supporters - Two-way information sharing tool - Timely actions
  • 17. Specific Our Strategy • Measureable • Attainable Policy Impact • Relevant Get people to take • Timely Highlight the action stories of people/programs creating a difference Share educational articles
  • 18. Case Study #1 Food Movement Rising Challenge: Today, more than ever a growing network of citizens, businesses and organizations are rethinking and challenging every aspect of our food – from the time it’s grown to the time it’s eaten. Solution: Create a short 3 minute video using photos and narration to convey our message and motivate people to join and take action. Create Establish Plan to Content Campaign Measure Strategy
  • 19. Create Custom Landing Page Roots of Change Website Insert Visible Sharing Buttons Subscribe button Simple Way to Get Involved: Clear & Simple Ask:
  • 20. Building Momentum Established Partnerships: ROC reached out to several allies to help spread the word. Provided boiler plate language for Facebook and Twitter
  • 21. Facebook Examples: Twitter Examples #1 @NRDC Interested in healthy, #sustainable food and #farms? Watch this new video from @Rootsofchange: #2 http://bit.ly/lhya5F #FoodMvmt @Michael Pollan Check out this compelling video on the food movement, rising, from Roots of Change in California. http://p2.to/1cIp #3 @SlowFoodUSA Food Movement Rising: Let's work together to build a movement! Video from @RootsofChange
  • 22. Outcomes Food Movement Rising was a success thanks to the Results use of a video campaign, solid partnerships and Total Views 6,830 strategically embedding social media to promote our effort. Org Partnership 20 s Featured Partners in Video Email Sign 559 Up
  • 23. What We Learned Takeaways: • Partnerships are an easy way to reach a larger audience • Align messaging and cross promote on all channels (i.e Email, Facebook, Twitter) • Very important to thank and recognize the people/groups supporting cause • Social media is a great tool to generate excitement
  • 24. What We Learned Challenges: • Set a timeline and stick to it • Launching this campaign in July was challenging because we realized a lot of people were on vacation • Engaged a lot of partners but didn’t focus enough time on recruiting people to help spread the word (brand ambassador)
  • 25. Case Study #2 Join the "Your Meal Matters" Twitter chat party on March 27 at 9:30am PST/12:30pm EST. Roots of Change (@RootsofChange) will be partnering with organizations across the globe including Greennovate (@Greennovate), GoodGuide (@GoodGuide) , Eating Well (@EatingWell) and Practically Green (@PracticallyGrn) to share ideas about how each of us can make an impact. We will spend an hour discussing everything from what to do with your leftovers to how to navigate the grocery store. Just follow the hashtag #YourMealMatters to join in!
  • 26. Measuring Our Impact Regardless of the size of the campaign it’s always important to measure your effectiveness. There are a variety of FREE tools that can help in measuring growth, success, and reach. Results: • 757 tweets generating • 3.8 million impression • Reached an audience of 345k followers Example: Our True Reach on Klout
  • 27. Final Thoughts How We Value Social Media • Social media is a great way to generate buzz about your organization • Don’t be afraid to fail and use new tools • Social media is constantly evolving so always test and retest your strategy
  • 29. grist on the social web recent experiments
  • 30. grist mission grist sets the agenda by showing how green is reshaping our world. we cut through the noise and empower a new generation to make change.
  • 31. RESPONSIBILITIES: Org-wide strategic social plan creation: •Research/experimentation •Implementation •Measurement Day-to day execution of that effort: •Promotion •Engagement
  • 32. gristastic ladder ‘o engagement policy level discussions/calls personal calls to to action action stories of people making change fun on-ramps
  • 33. grist on the social web
  • 34. twitter chat: #sodawars quick and effective way to give content more legs
  • 35. “super” twitter chat: #bikenomics 840 tweets reached close to 250,000 people created an entirely new avenue for the topic
  • 36. what we’ve learned be nimble.
  • 37. twitsourcing #hipsterfarmerbands over 815 tweets in two days reach of over 290,000 people being quick and opportunistic reaches outside new audience
  • 38. Pinning is the new winning
  • 39. what we’ve learned don’t be afraid to experiment.
  • 40. the new rules for nonprofits • be authentic • believe in the tools • be willing to experiment • be attentive … to the conversation and its results
  • 43. What’s Your Intent? How Does It Support Your Communications Strategy? • Keep current supporters • Recruit volunteers engaged • Coordinate meetings with • Inspire conversation to officials and policy leaders support communications goal • Identify Influencers like journalists using Twitter and • Create buzz around an encourage them to use you offline event before, during, as a source and after • Identify and build • Get new ideas and feedback relationships with allies & on programs and services supporters • Program support to clients • Sharing key points about • Drive traffic to web site or your issue blog (Google)
  • 44. What To Tweet: How Will It Support Integrated Content Strategy? http://bit.ly/edit-cal-template
  • 45. Twitter Best Practices and Practicing – Look & Feel A Complete Profile Is Important
  • 46. Brand Twitter Profile: Does It Match Your Brand?
  • 47. Twitter Best Practices and Practicing – Look & Feel http://bit.ly/twitter-template
  • 48. Who Will Tweet? Brand and Departments
  • 49. Who Will Tweet? Staff person
  • 51. What To Tweet What To Tweet • Tweet relevant valuable information (not your organization’s content) • Link to editorial calendar • Use #hashtags • Reply instead of post • Share Photos • Say something provocative or funny • Ask questions
  • 52. What to Tweet: Avoid Ruts Link Content To Editorial Calendar
  • 53. How to Write Great Tweets Omit Needless Words Describe, Simplify, Avoid One thought per Tweet
  • 54. Leave Room for Re-tweets: 120 Characters
  • 55. Increase Your Twitter Followers: Engagement Search Thank Scan Twitter Office Minutes Re-tweet Reply
  • 56. Engagement Techniques • Converse with influencers that care • Honestly follow interesting people • Tweet relevant valuable non org centric information • Network weave – introduce people • Be helpful • Say thanks • Give shout outs • Hashtags conversations and chats
  • 57. Avoid Built In Retweet Button Easier to use if you’re using a client like Hootsuite, BufferApp, or Others
  • 58. Build Your Following: Use Lists Using lists helps you stay organized as you keep an eye on various groups of people or organizations.
  • 59. Find Interesting People To Follow: Leverage Other People’s Lists
  • 60. How To Be Efficient: Selective Automation Buffer: · Create account: Nonprofits can use free option that allows 10 tweets a day or paid options that allow more posting if the NGO can afford that · Link buffer to your Nonprofit twitter account · Define settings and your Nonprofit posting schedule
  • 61. How To Be Efficient: Selective Automation

Editor's Notes

  1. Photo credit: http://www.flickr.com/photos/pro-soil/4807769472/sizes/l/in/photostream/Granteeshttp://www.packard.org/what-we-fund/conservation-and-science/agriculture/
  2. Every few minutes as we get started, tech support reminder, type into the chat, roll call
  3. http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  4. Photo credit: http://www.flickr.com/photos/pro-soil/4807769472/sizes/l/in/photostream/Granteeshttp://www.packard.org/what-we-fund/conservation-and-science/agriculture/
  5. http://twitchimp.com/user/kanter/ag-grantees/
  6. http://twitchimp.com/user/kanter/ag-grantees/
  7. http://twitchimp.com/user/kanter/ag-grantees/
  8. This is our agenda – we’ll pause along the way for questions.
  9. Image: http://www.boston.com/ae/specials/culturedesk/Free-Tweeting-Twitter-Bird-Icon.gif
  10. CA non-profit working to establish a sustainable food system in CA by 2030 through policy and advocacy work.
  11. As a small nonprofit we play many different roles As communications manager my role is to ensure our communications are aligned with our mission and valuesSocial Media comprises approximately 15% of my time; Social media plays an important role in our overall communications efforts to build our base of supporters, and align our supports with our campaign strategies to ensure a sustainable food system
  12. ROC recognized early on that we are living in a hyper connected world and social networks are quickly growing Social Media helps us reach a broad audience of followers interested in food and farming. Social media is a tool, don’t use it if it doesn’t serve your purpose
  13. Our ladder of engagement is based on GRIST’s model– 1ST we start by educating – then we show how change is possible – then we inspire people with calls to action – then we follow up with updating on the impactROC is a strong believer and user of Beth Kanter’s/ Spitefire’s strategy of using SMART Goals. SMART Goals have always been a part of our larger communications strategies but now we’ve learned that we should be adapting these goals for social media as well
  14. Campaign: A sustainable food system is feasible and capable of feeding our growing population without harming the env.
  15. Custom Landing page – Created a video to engage ppl on some of the current challenges and solutions that exist w/in our food mvmt -> Goal was to reach a new audience and increase the number of people subscribed via email, Facebook and twitterPost updates that are current; materials relevant to workCross promote on all channels
  16. ROC carefully coordinated content: Webpage (Campaign) -> Facebook/Twitter -> Newsletter/email Reached out to past partners to see if they would help promote of campaignIn return those partners that signed on were acknowledged as partners in our video
  17. We were extremely pleased and excited to see how quickly and willing partners were willing to spread the word
  18. Build the momentum through word of mouth – no ads – reached over 6500 views Saw dramatic increase of web traffic to our site – up 250% (nearly 10,000 views for the month)Increased Facebook fan base, reached a new audience
  19. Recognize ( i.e shout out or tag)… Twitter is about building relationships (retweeting, replying and direct conversations)
  20. Video Production too a little longer than expected due to staff changes, and most of all clearing photo rights for the videoWe should have created a list of influencers within the network that could help share the video
  21. -ROC teamed up with 4 partner orgs to host a Twitter party on how our daily meal choices affect not only our bodies, but also the environment.-Afterwards we followed up with a blog to wrap up the conversation and share resources with links-Our goal was to increase our followers by reaching our partners base – educate the public on how what we eat impacts our env – share best practices tools/resources
  22. ROC’s twitter chat was easy to organize, only took 1 hour, and helped us create buzz and gain new followers. Examples of helpful measuring tools are Klout, Rowfeeder, Google analytics or The Archivist
  23. Roots of Change has learned a lot about how to use social media and help achieve our goals but social media is constantly evolving and we are learning every step of the way. For right now ROC finds a lot of value in social media Test and retest
  24. NOTE TO ROC: if you want to go with this photo we will fix lines in woodThis slide serves as the backdrop for questions and discussion.
  25. Glib lessons, as promised!
  26. NOTE TO ROC: if you want to go with this photo we will fix lines in woodThis slide serves as the backdrop for questions and discussion.
  27. http://www.smashingmagazine.com/2011/12/22/freebie-new-twitter-profile-page-gui-psd/
  28. Clearly identified with organizationUses it to share professional learning about the field – live tweets from conferences and events
  29. Clearly identified with organizationUses it to share professional learning about the field – live tweets from conferences and events
  30. What to Tweet:Here's a basic list of what to Tweet and some tips on getting your tweets retweeted and more on the Art of Retweet. Need more Twitter conversation starters? Here they are.
  31. To encourage retweets, to make your tweets shorter than 140 characters ..
  32.  The traditional, user-created retweet is sometimes also called “retweet with comment” or “classic retweet.”But even if you don’t add a comment to a retweet, there can be benefits to avoiding just clicking the retweet button on Twitter.com (or setting your app to work that way). Here’s a comparison infographic between the two kinds:Here's how to do a traditional retweet if you're accessing Twitter at twitter.com:1. Copy and paste the message and name of person sending it to you.2. Precede it by "RT @" [type "RT", then a space, then a @. It's important that the @ and the name NOT have a space between them].
  33. Bruce Lesley 
  34. Bruce Lesley