TGI Worldpanel                     A common language        linking agencies with their clients               Understand t...
TGI WorldpanelTGI Worldpanel brings together the scanned FMCG household purchase dataof Kantar Worldpanel panellists with ...
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TGI Worldpanel - communications agencies

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The benefits of Kantar Media's TGI Worldpanel study to communications agencies.

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TGI Worldpanel - communications agencies

  1. 1. TGI Worldpanel A common language linking agencies with their clients Understand the consumers of almost any FMCG brand Define client targets based on their purchase behaviour and brand expenditure Evaluate responsiveness of target groups to specific product price promotion Identify from which retailers consumers buy specific products Details overleaf > > >
  2. 2. TGI WorldpanelTGI Worldpanel brings together the scanned FMCG household purchase dataof Kantar Worldpanel panellists with the full broad range of consumer insightavailable on TGI. The Kantar Worldpanel sample of 25,000 is fused to c. 30,000‘main shoppers’ from the TGI study sample.Beyond simple buying information, the purchase data encompasses: Average and total spend by product Proportion of product bought on promotion Which retailers consumers shop at for particular productsCombined with TGI data, this creates an extremely robust dataset offering anunprecedented level of insight into those who purchase any of 35,000 FMCG brandsin Britain. These include everything from groceries, to cleaning products, healthproducts and household sundries.Two industries –one language A ‘holy grail’ of insightBrand owners and manufacturers By bringing together two of the leadingtend to think specifically in terms consumer insight services within theirof purchasers of their products. respective industries, TGI WorldpanelConversely, media and marketing offers extremely detailed and wideagencies tend to think more in terms ranging information on the purchasersof product consumers and their wider of tens of thousands of everyday brands.choices and behaviour. This provides agencies with a wealthBy combining purchase data with broad of insight into understanding theconsumer insight, TGI Worldpanel motivations – and the best ways ofallows – for the first time – the two reaching – those who purchase evenindustries to define targets in the same the most niche FMCG brands. Thisway and to talk each other’s language. removes the need to treat purchasers of the variations on a parent brand all the same by relying on the over- arching brand or a surrogate. Instead, campaigns can be tailored and their efficiency maximised right down to the most micro level. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

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