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TGI Net brochure

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Internet, online, mr, wpp, kantar, kantar media

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TGI Net brochure

  1. 1. TGI Net Enhanced internet data Enhanced understanding of internet users Identification of significant online changes and trends Analysis of targets in terms of specific sites visited Refined insight into sub-groups affinity with online media Awareness of online purchase intentions and purchases made Details overleaf > > >
  2. 2. TGI Net TGI Net combines the full British TGI database with Kantar Media’s Internet Monitor study, which delivers detailed information on internet behaviour and attitudes. TGI Net is an additional dataset which is only available to clients who also subscribe to the British TGI study. Site-specific target Finding where internet fits in analysis the media mix TGI Net allows marketers to assess TGI Net incorporates extensive internet which specific websites are most insights with other above and below efficient for reaching a target the line media consumption habits, audience. For example, potential meaning internet can be evaluated car buyers are more likely than neutrally against other communication the average adult to be amongst channels to achieve a comprehensive the heaviest internet consumers. and effective media plan. Drilling down further reveals that this key target are more likely to Finding the most efficient media have recently visited site W.com mix is crucial to maximising media and less likely to have visited Y.com budgets. Internet is a communication or Z.org. channel which can add real difference to a media plan – not least because Media owners exploit the insight the heaviest internet consumers TGI Net offers to promote their are more likely to be lucrative high websites as effective forums for earners. reaching key groups of consumers. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

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