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Kantar Media's take on the Twelve Days of Christmas

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At the 2017 Media Research Group annual conference Kantar Media shared some unique and lighthearted insights from UK TGI consumer survey using the popular Christmas carol ‘The Twelve Days of Christmas’.

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Kantar Media's take on the Twelve Days of Christmas

  1. 1. Introducing…Kantar Media’s twelve days of Christmas Charlie Gordon, Research Director, Kantar Media December 2017
  2. 2. What can Kantar Media’s TGI consumer survey data reveal… 2Kantar Media TGI Great Britain consumer survey data, Q4 2017 …about 5 of the… …twelve days of Christmas?
  3. 3. 3Base: All main shoppers | Source: GB TGI Q4 2017 …are 28% more likely to say they don’t watch The Jump… Ten Lords a-Leaping? Hardly… Those who use Lord Sheraton Leather Wipes…
  4. 4. 4Base: All main shoppers | Source: GB TGI Q4 2017 Eight Maids a-Milking Women are a fifth more likely… …to consume almond milk
  5. 5. 5Base: All main shoppers | Source: GB TGI Q4 2017 Five Gold Rings …are 51% more likely to consume Fox’s Party Rings Owners of gold or platinum jewellery…
  6. 6. 6Base: All main shoppers | Source: GB TGI Q4 2017 Two Turtle Doves Users of Dove hand cream… …are 26% more likely to have watched the film ‘Teenage Mutant Ninja Turtles’ at the cinema
  7. 7. 7Base: All main shoppers | Source: GB TGI Q4 2017 ….And a Partridge in a Pear Tree …are 34% more likely to say they ‘usually watch’ comedy on TV Pear cider drinkers…
  8. 8. Kantar Media’s 2017 wrap Looking back and looking forwards Charlie Gordon, Director 5th December 2017 Learn more about our TGI consumer survey:  Visit www.kantarmedia.com/uk  Or check out more TGI Christmas insights in our presentation ‘How real world data can be used for online targeting’

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