GB TGI


The measure of understanding in Great Britain




                      Accurately describe the characteristics
 ...
Great Britain TGI
Great Britain TGI is a continuous, single source, representative survey of British adults
(aged 15+). Ba...
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GB TGI brochure

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Britain, mr, TGI, wpp, research, kantar, kantar media

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GB TGI brochure

  1. 1. GB TGI The measure of understanding in Great Britain Accurately describe the characteristics of British consumers Gain key insights into a wide range of consumer markets (including 4,000 brands in 500 product areas) Highlight opportunities for building existing brands and developing new brands Target accurately at the most micro level with a truly media neutral tool Trend shifts in consumer behaviour over six decades Details overleaf > > >
  2. 2. Great Britain TGI Great Britain TGI is a continuous, single source, representative survey of British adults (aged 15+). Based on a robust, nationally representative sample of 25,000, data is released on a rolling quarterly basis. Coverage of consumer life is comprehensive, including: • Demographics • Product usage • Media habits • Leisure activities • Attitudes Understand British Get the media mix right consumer behaviour GB TGI has comprehensive coverage The survey’s comprehensive of above and below the line media, attitudinal data (over 300 attitudinal including consumption from the macro statements) means that the crucial to the micro (brand) level. This includes ‘why’ of consumer behaviour can everything from the mainstream media be understood. This is invaluable like TV, press, Internet and radio as in informing an effective marketing well as the likes of ambient media, strategy. For example, those who carry sponsorship and direct mail. out their regular grocery shopping at Marks & Spencer are far more likely Not only is weight of media usage than the average adult to believe firmly measured, but also specific attitudes in corporate ethics and the importance to and engagement with media and of organic food. advertising, allowing the exact nature of communication of the message to Morrisons shoppers, on the other be finely honed to achieve maximum hand, are far less likely to believe efficiency amongst the target. strongly in such things. This level of insight is invaluable in informing everything from the most appropriate creative message to M&S shoppers, to the sorts of sponsorship and product offers they will respond to. For more information, please get in touch: T: +44 (0)20 8433 4000 E: tgihotline@kantarmedia.com W: www.tgisurveys.com

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