Content Analysis Uniqlock

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Content Analysis Uniqlock

  1. 1. Independent Study Presentation UNIQLOCK Music.Dance.Clock
  2. 2. Map 1 Introduction 2 Review of Literature 3 Result & Discussion
  3. 3. Digital Era Digital Consumer Online Ad. Uniqlock Online Research Advertising Cyber Lions Uniqlock Year Zero SOL Comments
  4. 4. Digital Era - Global Brand Awareness Online Ad. Campaign Obj. - Customer engagement - Bloggers Uniqlock Target - Internet Users Research Distinctive points - Sense of presence - Living breathing thing - Easy get interactive - Creative execution - The viral factor
  5. 5. Digital Era Online Ad. Global brand awareness Customer engagement Uniqlock Research 1 Analysis of Compatible Objectives 2 Content analysis Methodology Information Presentation
  6. 6. Digital Era Content analysis Online Ad. Qualitative Research Uniqlock Coding Sheet Research (Theorical codes) Objectives 1. Basic Information Methodology 2. Basic Elements 3. Information 4 . Presentation
  7. 7. Map 1 Introduction Review of 2 Literature 3 Result & Discussion
  8. 8. Theory - New media - Advertising - Online Ad. - Viral marketing - Content analysis - Research Relevant
  9. 9. - New media - Advertising Global brand awareness - Online Ad. - Viral marketing Customer engagement - New media - Advertising 1 Analysis of Compatible - Online Ad. - Viral marketing 2 Content analysis - New media Information - Online Ad. - New media Presentation - Advertising - Online Ad. Theory
  10. 10. Map 1 History 2 Objective 3 Result & Discussion
  11. 11. 1. Analysis of Compatible 1.1 Global brand awareness Decrease distance barrier
  12. 12. 1. Analysis of Compatible 1.1 Global brand awareness Basic Elements Information Presentation Homepage Segmentation Search Engine Browser Internet Attractive Time Zone Google Explorer Quick Operation Yahoo Mozilla Firefox Download System MSN Google Social Chrome Network AltaVista Safari
  13. 13. 1. Analysis of Compatible 1.1 Global brand awareness Basic Elements Information Presentation Products Branch Statistic Image / Top of Mind Faithfulness Mixed Mode Awareness Buying
  14. 14. 1. Analysis of Compatible 1.1 Global brand awareness Basic Elements Information Presentation Concept Colors Typeface Integration Remind Branded Entertainment
  15. 15. 1. Analysis of Compatible 1.2 Customer Engagement Passion Pride Integrity Confidence
  16. 16. 2. Content Analysis 2.1 Information Type Qualification Products Advertainment Purchase Convenience Catalogue Branded E-Commerce & Price Entertainment Link to web (USA, Fr, Chi, HK)
  17. 17. 2. Content Analysis 2.1 Information Type Qualification - Correct - Update - Sources - Personality - Details
  18. 18. 2. Content Analysis 2.2 Presentation • Style Entertainment • Colors 1,000 Colors • Fonts 13 Sizes • Background Clean • Pictures Thumb • Data Grouping Convenience
  19. 19. Music . Dance . Clock Thank You

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