Exploration was inspired from the concept of Project Beeja, brainchild of Ms Meghna Ajit. Natural resources, Environment friendly materials, Sustainable development and Social Communication were some of the characteristic features of this project.

1. VISUAL MERCHANDISING
KANNU PRIYA RAWAT
CD 6

2. ACKNOWLEDGEMENT
I would like to thank Ms Meghna Ajit and Mr. Manas Barua for their constant
support and help and for patiently guiding me through the module.

3. Reflective Note
This module started with a lot of field visits to various places like Delhi Haat, India Habitat Centre,
Pilakhuwa, and Sikeda Village to study the sites for their Ambience, Architecture,
Lighting,Interaction Space, hospitality Customer services and Interaction, Unique Selling Point,
Promotional Activities and Crowd. On-site visits helped us get an idea about the location and the
size of the plot. Initially I was pretty clueless on how to go about calculating the plot area but then
slowly I learned how to read a measurement tape and got a hang of the concept of space.
There are three plots for Community Centre. Two plots are for ‘Beeja’ (In Sikeda village where the
whole community would get together and would be taught to make product of Bamboo and Rambas
grown near the village) and ‘Sajavat’ (Plot for the craftsmen – traditional block makers of
Pilakhuwa) and the Third plot is a Retail outlet– cum-design Studio for the all the activities done by
UCMA Design Studio.
I decided to work on the retail outlet. The first thing I did was to get the measurements of that
place, which took me two visits as I couldn’t get the measurements right the first time. Then I tried
out various layouts which were very vague initially but as I got to know the profile of Design Studio
I came across this concept of Modular Display Units. The term ‘Modular’ means something that
standardized units and at the same time allows flexibility and variety. For e.g. Modular Kitchen,
Modular bathrooms etc.
I was also thinking of materials and colours simultaneously as they have to complement each other
in the Display. After finalizing the concepts I visited Bamboo retailers (in Kirti Nagar),Electricql
Shops- Light, fan, Hardware Shops- hinges, Araldite Screws, Flooring-marble and tiles, Glass
retailers to know about the options available.
Soon I was working out the technical Drawings on the computer which was again very challenging
and interesting especially Isometric drawings. I learned how to show light effects and work out the
orthographic and elevation plans. Figuring out the joinery also required me to get into the technical
aspect of the material used. After knowing few options like Industrial Glue – silican or Araldite or
Brass Plates with Screws or simply Brass Rivets with Pins to join glass to glass. I decided to go for
the most economical option.
Calculating the budget gave me a rough idea of how much would my Display would cost me which I
previously wasn’t much aware about. This module was on eye opener to a lot of things and there
are still a lot of things that I have to learn. I enjoyed working on this project.

4. INDEX
• Proposal
• Explorations
• Flat Plan
• Isometric Drawings Joineries
• Joineries
• Orthographic Drawing
• Elevation Plan
• Electrical Plan
• Lighting and AC Plan
• Budget

5. Proposal for the Community Centre
Since time immemorial there has been a place where people would get together
discuss and showcase their talents to the public. People would get together and
organize ‘Panchayats’ and ‘Melas.’ But hasn’t it always been human nature to keep
on improving and innovating the existing environment?
Soon there was the concept of Community Centre. These are permanent
establishments in a community which provide a place for celebrations, sharing
knowledge and displaying arts and crafts of the people to the World.
Today the Retail Culture has created new spaces for people to hang out. But don’t
you think these cultures mostly showcase foreign cultures? And of coarse they are
all marketing oriented.
These Malls don’t offer people much opportunity to display their own identity.
What if there is a space that showcases the traditional Arts and Crafts of the
community of that particular region in a Retail Environment while retaining their
traditional knowledge and sustaining the culture at the same time? It is time for
Fusion of Indian Culture with latest Global Marketing Trends.
Why not take this Retail Marketing concept forward and create an Indianised
version that would reflect, promote and present community’s own cultural Identity
to the world? It would be a retail experience with a difference!
Organization Details:
Kannu Priya Rawat, Green World Design
F- 100 Kirti Nagar, New Delhi - 110073

6. Background of the project:
Pilkhuwa is a city and a municipal board in Ghaziabad district in the Indian state of
Uttar Pradesh. It is situated in NCR, around 55 kms from Delhi. It is famous for
Gandhi's Dream Khadi. Pilkhuwa is also well known for small industries for
manufacturing the Canvas, Khadi and Printing work.
This Project aims to support sustainable livelihood through a Community Centre by
utilizing Agave (Rambas) and Bamboo species for land development in Pilkhuwa.
The chief aim is to create awareness in the market for Community’s Crafts and
Culture in an Eco –Friendly environment.
The purpose of the community centre is to establish a self sustained cottage
industry that would support the craftsmen and people of the village through
workshops. The Community Centre would teach innovative craft methods to
generate employment by starting a small eco -friendly Industry based on products
made of Agave and Bamboo. These are self growing resources unlike others which
are slowly depleting from the face of Earth.
An extensive research was done previously as a part of the Project and it shows
that these materials have the capacity to grow easily in this region.
Community Centre will initiate a lifestyle and culture which is in harmony with the
nature. But most importantly it will give the community an opportunity to present
themselves, their cause and ideals and Products to the World. Besides this, I also
plan to have outlets for eating and retailing and a landscape that would be
completely in sync with the nature!
Therefore the community centre would be a multipurpose building which would be
the hub for workshops and meetings and also nurture other activities like -
designing, production, display and marketing of the final products for purchase,
hanging out and relaxing at the same time!
Another long term objective of this project is to replace plastic with natural
materials just like Plastics had once replaced natural materials!
This Community Centre will provide the people a platform to showcase their
identity to the world! There would be two plots for Beeja (bamboo and rambas) and
Sajavat (wood workshops combining bamboo with other material) and one plot
where products of various projects would be displayed and sold. This plot would
also have the UCMA Design Studio.

7. Elements of the Project:
1. Layout
2. Landscaping
3. Interaction Space
4. Outlets
5. Lighting
6. Signage
Sub Division of Elements:
• Layout
a. Flooring
b. Pathways
c. Maintenance
d. Traffic Flow
e. Washroom
f. Parking Space
• Landscaping
a. Horticulture
b. Material
c. Water body
• Interaction Space
a. Seating’s
b. Sculptors
c. Roof System
• Outlets
a. Eating Points
b. Shop

8. • Lighting
a. Mood Lighting
b. Natural Lighting
c. Functional Lighting
• Signage
a. Material
b. Technique
Budgeting:
Layout and Landscaping – 40 % of the total budget.
Interaction Space – 25 % of the total budget.
Outlets – 20 % of the total budget.
Lighting – 10 % of the total budget.
Signage – 5 % of the total budget.
Total Budget – Rs. 1,81,944
I would take advance money as mentioned above before presenting each component to my
client.

9. EXPLORATIONS

10. Visit to the Nayak bhavan,Khan Market
Light Shops
The Lighting could be classified into four types:
1) Accent lighting: considered as one of ther e‘layers of lighting when lighting a space.
They are used to make something stand out in space,they are auxiliary to the
general lighting Eg. Track lights, spot lights, scones.
2) Task lighting; Directional light aimed at specific task. Eg. Desk lamps, appliance
light, ceiling pendant fixtures.
3) Ambient lighting – general lighting makes up the base amount of lighting in the
room. Recessed lights mounted in the ceilings, table lamps, and floor lamps.
4) Decorative lighting –are pendant, scones, chandeliers, light strips and even candles.
Know costing lights have CFl-compact fluorescent lights. With choke fitted I it.
Lights can be broadly categorized into
CFL
Halogen
Fluorescent lights
Facts:
Halogen lights are sharper and stronger as compared to CFl. That is why CFl is used for
lighting photographs and oil paintings to prevent damage from heat generated by lights.
Compact Fluorescent lights are cool lights.
Cove lights are used to create mood and special effects and are widely used for displays. It
is indirect light, also called hidden light.
Lamp posts are available from 1500 Rs. Range and they use GI pipes which are available
at the hardware shop. Making their height adjustable.
Trim tubes are available in number of shapes and sizes and are used for general lighting
purpose as well as commercial purpose by fitting track lights into it.
Pendant lights are used for decorative purposes as well as general ambient lighting in
corners, kitchen dining table. These days’ pendant lights are used in hotels and restaurants
to keep the food warm.
Up lighter are another source of indirect lights and are mainly used in corners. In home,
offices etc.
Suspended lights-wall brackets are used in offices, corridors, domestic purposes- GLS
(general lighting system.
There are spot lights and rail lights which are used for displays. Rail lights can be placed
in a straight line or in triangular shape and can be rotated in any direction. Then there are
track lights which have system which is more expensive than rail or spots.
There are LED’s which are available in different colours- red, orange, blue, green, yellow.

11. Bamboo Shed
Mostly public utility structures where whole bamboo used for structures highlight the
aesthetics characteristics of Bamboo.
Area Range: 750-1200 sq ft.
Cost per sq ft: Rs.700-Rs.1000
Material used: whole bamboo used for structures highlight the aesthetics characteristics of
Bamboo, engineered bamboo composite may also be used.
Structure/design: Whole bamboo
Functional use : Public utility
Project 1: architecturally complex structures involving use of bamboo and bamboo
composite material at heritage village Kisama, Kohima.
Project 2: The project is for construction of a centre of excellence at Haldwani. This work is
being done by Tamengalong Bamboo and Cane Development Centre (TBCDC) through
CIBART (Center for Indian Bamboo Resource & Technology), 200, Jor Bagh, New Delhi-3 for
UBFDB at Haldwani. This bamboo building cum demonstration center including shed of 750
sqm, with internal walling, cement flooring and bamboo corrugated roofing sheet.
Agencies:
Director
Nagaland Bamboo Development Agency
Add: Red cross building, P.R. Hill,
Kohima, Nagaland-797001
PSD Associates
Add: Windmill Place, Ayanagar Village
New Delhi 110047
Tel: (D)26501029, (O)26503859, 26503741
Fax: 26503741
Email: design@ayanagar.com
CGBMT
Add: G-21, Golden Orchid,
10/8, Kasturba Road
Bangalor-560001
Tel: 080-22291951
Fax: 080-22243643
EMail: greentechrev@indiatimes.com
CIBART
Center for Indian Bamboo Resource & Technology
Add: 200, Jor Bagh
New Delhi 110003
Tel: 24604404/34
Fax: 24648303
E-mail: indira@inbar.int

12. MID LEVEL
Primarily for urban areas where access to manufactured building components and modern
practices of construction wherever substitution of building components is possible by
bamboo based material it is done i.e. roofing, cladding and flooring etc.
Area Range : 48-1000 sq ft.
Cost per sq ft : Rs.300-Rs.700
Material used : Engineered bamboo composite roofing, flooring may be PCC/bamboo
composite boards Cladding may be bamboo mat board. Structure/design : Whole bamboo
with engineered roofing
Agencies :
Dr. P. Sudhakar
Haritha Association for Learning from Environment Harithapuri
Add: BCM Road, New Paloncha,
Khammam-507115, Andhra Pradesh
Fax: 08744-255030
Email:sudhakar21@yahoo.com
Asia Heart Foundation
Add: No-258/A, Bammasandra Industrial Area
Anekal Taluk, Bangalore-562158
design.purple (contact Gaurav Sharma)
Industrial Designer
Add: # 3391, Sectro 46-C
Chandigarh
160047
Phones +91 94170 13437
+91 99155 89820
+91 172 2613437
e-mail: designpurple@gmail.com

13. FLAT PLAN

15. ISOMETRIC DRAWINGS

20. JOINERIES

23. ORTHOGRAPHIC DRAWINGS

25. ELEVATION PLAN

28. ELECTRICAL PLAN

30. LIGHTING AND AC PLAN

32. BUDGET

33. Budgeting for the Display area:
Modular Display: material used
Made of bamboo ply board: Rs. 350/sq feet
Cost of Bamboo board – Rs 12 x 350 = Rs 420
Toughened Glass for 2 cuboids – Rs (8 x 2 x 350) - Rs 5600
2 (6 mm) Toughened glass modules-Rs. (14x150) = Rs 2100
Hinges: 2 cuboids: Rs. 576 (288 x2)
2 Toughened glass: Rs 4200
Window victor glass runners = Rs 6 per piece
Total number of runners required – 16
Total cost of runners – Rs 96
Channel - Rs 10/feet
Total cost for 8’ channel – Rs 80
Total number of 1’’ Screws required for cuboid unit – 24
Cost of the Brass Screws- Rs 40 per Box (200 screws)
Total cost of the modular display: Rs 12,692
Smaller Units:
Hinges: Rs 288 (24x12)
Bamboo ply board: Rs 350/feet
The toughened glass and bamboo ply board would be joined by a hinge: Rs 150/ pair
Total number of hinges required: 8
Total cost for hinges (bamboo and glass) – RS 600
Joining bamboo and glass Araldite and Pins = Rs 100
Total Cost for the bamboo ply board – (24 + 40) x 350 = Rs 22, 400
Total cost for Toughened glass – (48 x 150) = Rs 7200
Total cost for the smaller Modular Displays – Rs 30,300
Lighting:
15 watt CFL (compact fluorescent bulbs) = Rs 85
Total number of Bulbs used in bamboo lamps: 12
Cost of CFL’s: Rs 2172
Cost of the lamps: Rs 12 x 1500 = Rs 18,000 (In-house)
Total number of picture lights used: 10
Cost of Picture Lights: Rs 10 x 785 = Rs 7850
Total number of Linear lights: 4
Cost of linear lights: Rs 4 x 80 = Rs 320
Cost of Linear lights (bulbs): 4 x 85 = RS 340
Total cost of the Lighting = Rs 28,682
Bamboo ply board floor
Display Area: 2572.8 sq feet
Plywood Dimension – 30’x 3’ = 90’
Cost of carbonized bamboo: 350/ sq feet
Total cost of flooring: Rs 10,100

34. Air Conditioner – window AC of 2 tonnes each
Cost of Air Conditioners used: 2 x 40,000 = Rs. 80,000
Cost of Painting- the walls - Rs 7000
the module – Rs 700
Cost of the Bamboo Shed - Rs 350x 25 = 8750 (inside)
Bamboo shed - Rs (3 x 5’11’’)x 2 x 350 = Rs 10,731 (outside)
Total Cost of Bamboo shed – Rs 19,482
Cost of the Aquarium: Rs 3000
Cost of the rugs (5’x7’) – Rs 1500, (2’x4’) – Rs 1000
Cost of the computer table – In-house
Cost of the plants – Agave – 8 plants – Rs (8x10) - Rs 80 (including pot)
- Ornamental plants – 8 plants- Rs (50x8) – Rs 400
Total cost for Plants – Rs 480
Total Budget – Rs 1, 81,944