Print Vs Web Medium


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A study on various aspects of the differences between the Print and Web Medium used by Tarla Dalal - Magazine Vs Online Website.

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Print Vs Web Medium

  1. 1. TARLA DALAL Tarla Dalal has been awarded the Padma Shri on Jan 26th 07 by the President of India to her contribution in the field of cookery. Interests: Tarla Dalal's passion is to make every Indian a good cook and to promote Indian food globally.
  2. 2. Cooking & more (magazine by tarladalal) Tarla Dalal is India's best selling cookery author with over 3 million cook books sold. <ul><li> is the largest Indian food site with over 11,000 recipes on line. </li></ul><ul><li>It has about 3,50,000 registered members with the major concentration of these members being in the 4 metros and 10 mini metros. </li></ul><ul><li>Target Audience </li></ul><ul><li>It's targeted 100% at women in the age of 25 plus who access this site twice weekly. </li></ul><ul><li>spend at least 10 to 15 minutes per session. </li></ul><ul><li>Cooking & More is a bi-monthly publication which provides information and inspiration, not just related to kitchen, but pertaining to other areas of our lives as well. </li></ul><ul><li>Sharing information on living, learning, growing, entertaining, health and lots more which is concise and aesthetically presented and has a lot of positive energy. </li></ul><ul><li>Target Audience </li></ul><ul><li>It’s targeted to people in the age of 25plus (mostly woman and students)who are majorly interested in cooking and health. </li></ul><ul><li>Twice a week </li></ul>
  3. 3. Cooking & more <ul><li>Business Goals: </li></ul><ul><li> is a premier on-line storehouse of more than 7,000 recipes created by Mrs. Dalal over 35 years, with major sections being Recipes by Meal Course, Kiddies Corner, Total Health Section, Cuisines of the World, Microwave Recipes, Quick Recipes and many more... </li></ul><ul><li>Account Assistance . </li></ul><ul><li>Membership & Online Purchase </li></ul><ul><li>GOLD MEMBERSHIP </li></ul><ul><li>SILVER MEMBERSHIP </li></ul><ul><li>FREE REGULAR MEMBERSHIP </li></ul><ul><li>A member gets Tarla Dalal's </li></ul><ul><li>latest cookbooks and more for free! </li></ul>Business Goals: Subscription and Archives: Has a subscription form and BUSINESS REPLY ENVELOPE at the end of the book. Tells about latest happenings in the world of cookery and articles on relevant issues of the season like stress, navratri, mithai..etc
  4. 4. <ul><li>Corporate Deals </li></ul><ul><li>You can select any of the existing titles of books and have your company's logo and business message printed on the books at a nominal cost. </li></ul><ul><li>Tailor make a cookbook especially for you depending on your requirements and budget and the quantity required. </li></ul><ul><li>For eg. A cookbook with mustard oil recipes for a company selling mustard oil. A cookbook for heart patients for a pharmaceutical launching a new cardiac drug. A recipe cookbook for a pressure cooker company to be given free with every pressure cooker bought. </li></ul> Cooking & more (magazine by tarladalal) Advertising Website:
  5. 5. <ul><li>Cookbooks Information </li></ul><ul><li>In Hindi, English, Gujrati </li></ul><ul><li>No. of pager, recipes, Weight, Discount </li></ul><ul><li>Free bonus membership </li></ul>Chawal-Hindi COOKBOOKS - Hindi Titles Pages : 102 Recipes : 39 Pages in Colour : 9 DESCRIPTION The simplicity and ease of cooking with rice has made this grain a staple food for more than half the globe. In this book, I have compiled recipes of my favourite pulaos, biryanis, khichadis , some all-time favourites like the Chinese Fried Rice and a couple of desserts. Cooking & more (magazine by tarladalal) Ads: Beauty products.                                                       Price Rs. 89/- Discount 10% Weight : 130gm Save your Shipping Charges Click here Free Bonus Membership   ADD TO SHOPPING CART >>
  6. 6. <ul><li>Ads by Google    Bruschetta Recipes </li></ul><ul><li>   Nutrition Food Pyramid </li></ul><ul><li>   Zone Diet Food </li></ul><ul><li>   Healthy Eating </li></ul><ul><li>   Healthy Weight Loss </li></ul><ul><li> </li></ul><ul><li>Quick Links on Tarla </li></ul><ul><li>Paneer Recipes Dal Recipes Paratha Recipes Roti Recipes Subzi Recipes Mithai Recipes Idli Recipes Dosa Recipes Rice Recipes </li></ul> Cooking & more (magazine by tarladalal)
  7. 7. <ul><li>Advertising </li></ul><ul><li>Banners can be positioned in different sections on the site which suit the product or the strategic requirement of your company. </li></ul><ul><li>TOP LEFT BANNER </li></ul><ul><li>TOP RIGHT BANNER </li></ul><ul><li>PREMIUM BANNER </li></ul><ul><li>MAILER </li></ul> Cooking & more (magazine by tarladalal) Advertising Various ads by crockery, masala, oils, tea.
  8. 8. This banner appears on the TOP LEFT BANNER at each time a member views the recipe related to your product. For example, the Dawaat Rice banner can be appear on all the pages of recipes using rice as an ingredient, as shown in below. COST PER THOUSAND Banner Size : 234 X 60 pixles. Cooking & more (magazine by tarladalal)
  9. 9. This banner appears on the TOP SIDE BANNER at each time a member views the recipe related to your product. For example,the Prestige Cooker Banner can appear on the all the pages of recipes using a Pressure cooker, as shown below. Banner Size : 468 X 60 pixels. Cooking & more (magazine by tarladalal)
  10. 10. PREMIUM BANNER The big size banner appears on the left side of the recipe each time a member views the recipe related to your product. For example, the Samsung Microwave Banner can appear on the all the pages of recipes using a Microwave, as shown below. Banner Size : 300X 350 pixels. Cooking & more (magazine by tarladalal)
  11. 11. MAILER Specialized mailer can be tailor-made depending on your product and requirement. For example, Himalaya Honey can be advertised on our mailer for &quot;Magic with Honey&quot; which will include 4 recipes based on honey as one of the main ingredients. Banner Size : 468 X 60 pixels. Cost : 0.75 per mailer. Cooking & more (magazine by tarladalal)
  12. 12. <ul><li>Special Deals </li></ul><ul><li>This section of the site shows various SUPER SAVER DEALS. For Eg. </li></ul><ul><li>Cooking and More Magazine collection </li></ul><ul><li>Healthy Mini Series </li></ul><ul><li>New Mini Series </li></ul><ul><li>Summer Collection </li></ul>                                          Price Rs. 575/- Weight : 1500gm Summer Collection Healthy juices, sandwiches, Healthy snacks Ice-cream and Frozen Desserts, Fast Food Mode Healthy, Mocktails & snacks DESCRIPTION Summer Collection Cooking & more Editorial Suggestions People can send in their comments and suggestions about the kind of articles they would like to read, to the Editorial board and also if they did not like anything about the mag. Nutrition & Health The magazine covers a variety of topics from yoga, nutritional facts, nutritional labels.etc
  13. 13. <ul><li>User Goals: </li></ul><ul><li>Download Recipes </li></ul><ul><li>Learn Free New Recipes </li></ul><ul><li>Submit your own recipe. </li></ul><ul><li>Recipes A To Z </li></ul><ul><li>Search for recipes by ingredients </li></ul><ul><li>Mailer archives-New over 300 new recipes </li></ul><ul><li>My Account </li></ul><ul><li>Sign in </li></ul><ul><li>Log In Register </li></ul><ul><li>Quick Recipe Search </li></ul><ul><li>Shopping Cart </li></ul><ul><li>View contributed Recipes </li></ul> Cooking & more (magazine by tarladalal) <ul><li>User Goals: </li></ul><ul><li>Know more about healthy ways of living-Yoga, Nutrition food </li></ul><ul><li>Health recipes </li></ul><ul><li>Religion and science </li></ul><ul><li>Value for Money-ads-crockery and beauty products, masalas, tea, oils etc </li></ul><ul><li>Issues on Family health </li></ul><ul><li>Entertainment- Aging, Stress, Life </li></ul><ul><li>Nutritional facts </li></ul><ul><li>Waste Management </li></ul>
  14. 14. <ul><li>Regular Features: </li></ul><ul><li>Glossary </li></ul><ul><li>Today’s Attraction </li></ul><ul><li>Monthly Temptation </li></ul><ul><li>Tarla Dalal Blogs Spot </li></ul><ul><li>Recipe Contest </li></ul><ul><li>Contribute a recipe </li></ul><ul><li>Bonus Membership </li></ul><ul><li>Recommend a friend </li></ul><ul><li>Last Updated </li></ul><ul><li>Free Recipes </li></ul><ul><li>Career Opportunities </li></ul> Cooking & more (magazine by tarladalal) <ul><li>Regular Feature: </li></ul><ul><li>Eat Well Stay Well </li></ul><ul><li>From my desk </li></ul><ul><li>Edible Greeting Cards-out of sugar paste </li></ul><ul><li>Religion and Science </li></ul><ul><li>Daily Dump-waste management starts from home </li></ul><ul><li>Look and Do-vegetable carving </li></ul><ul><li>Naini’s Corner </li></ul><ul><li>For Your Health </li></ul><ul><li>Food for thought </li></ul><ul><li>Nutritional labels </li></ul><ul><li>Yoga for Health </li></ul>
  15. 15. Cooking & more (magazine by tarladalal) <ul><li>Interactive features: </li></ul><ul><li>Ask Tarla </li></ul><ul><li>Recipe Contest </li></ul><ul><li>Contact Tarla </li></ul><ul><li>Contact us </li></ul><ul><li>Register-Log In </li></ul><ul><li>Memberships </li></ul><ul><li>Free Bonus-Special Deals </li></ul><ul><li>Interactive features: </li></ul><ul><li>Ask Tarla </li></ul><ul><li>Recipe Contest </li></ul><ul><li>Quiz </li></ul><ul><li>From my desk </li></ul><ul><li>My page </li></ul>
  16. 16. Cooking & more (magazine by tarladalal) <ul><li>Structure </li></ul><ul><li>2 column and 3 column grid followed </li></ul><ul><li>Bright yellow is used as the background color for the homepage, and leafy green, purple and shades of red are used for the other pages. </li></ul><ul><li>Structure </li></ul><ul><li>Mostly 2 column grids are used however 3 column and a 6 column grid is also used just once or twice. </li></ul><ul><li>Bright colors are used (yellow, blue, purple, green, red) </li></ul>
  17. 17. Cooking & more (magazine by tarladalal) <ul><li>Everything is updated and information required can be found instantly. </li></ul><ul><li>Anyone who visits the webpage can leave any queries they have or feedback they want to give so that it can instantly be worked upon </li></ul><ul><li>Its issued bimonthly, therefore its interactivity with the audience is less as compared to the web. </li></ul><ul><li>Here the audience is asked to write or mail the feedback or questions they want to ask </li></ul>
  18. 18. <ul><li>Thank You! </li></ul>Kannu Priya Rawat Neha Agarwal