1The present world is ruled by advertising. To make a mark in this it isnecessary to have a great identity. Identity is referred to the aspects that aredesigned specifically keeping your business in mind.A identity generally comprises of a company logo with the company name, attimes the logo can be without the name of the company as well.However, the logo should be such that it has comprehensive color, designand should effectively promote the company/organization in the market. Thelogo is so attractive and symbolical that it becomes a synonym for thecompany.
2There are various aspects that provide your company with a unique identityand allow you to establish your brand identity in the market. The mainadvantage of having an identity is that it renders the company’s products andservices a required depth and value.There is no abracadabra magical formula for successful business but acorporate identity can surely aid immensely in grabbing attention of thepeople.A logo is frequently a graphic element, text, or a combination of both. Thepurpose of a logo is to convey a brand or trademark in a manner that standsout to the consumer and identifies the company from others. Logos providea quick visual representation of a company and should hold significantmeaning for that company.
3Considerations when creating a logo:When creating a company logo there are several questions that a company should address. Theseconsiderations include: What type of business they are, what message they want to send to theircustomers or potential customers, what are the positive and negative interpretations of thatmessage, and what type of logo will best translate that message?Elements of a good logo:• Clean, simple, and versatile.• Strong and appealing visual impact.• Distinctive in design from other logos.• Cohesive with company concepts and principles.• Appropriate and relative images, colors, and text.• Universal understanding.• Unique and memorable design that creates a lasting impression.• Longevity and timelessness.• Incorporates modern design techniques (unless the logo is meant to appear dated)
4Types of Logos:Brandmarks/Icons/Symbols:A brandmark logo design is a pictorial representation of a product or company. These types oflogos are bold and visually appealing icons that do not incorporate any text. (Examples:Apple, Nike, NBC)Wordmark/Logotype:A wordmark logo utilizes the full company or product name and appears in unique stylized text. Awordmark can also be in the form of an acronym or initials. (Examples: Dell, CNN, Facebook)Combination Marks:A combination mark logo can come in a couple different forms and has both an icon as well assome form of stylized text. A typical combination mark usually has an icon with the name of thecompany or product positioned somewhere above or below it. (Examples:AT&T, Adidas, Blackberry)
5Types of Logos:Lettermarks:A lettermark logo incorporates aspects from wordmarks and brandmarks. A lettermark makes useof one or two letters within the company or product name and emphasize those letters with apictorial image or stylized text. (Example: Cricket Wireless)Abstractmarks:An abstractmark can also include text and images. Usually the image is a small visual design thatemphasizes the text. (Example: Reebok)Emblem:Although an emblem logo uses a mixture of an image and text it deserves its owncategory. Emblems typically have text that is usually located inside the pictorial element and havea solid foundation or background. (Examples: NFL, Starbucks, Harley-Davidson)