1.
UX
AND THE PRODUCT
MANAGER
EVA KANIASTY / UX CONSULTANT
@KANIASTY
1

2.
A LITTLE KNOWLEDGE
2
1. METHODS
2. PROCESS
3. MINDSET

3.
METHODS
3

4.
4
MARKET RESEARCH OR USER RESEARCH?

5.
5
MARKET RESEARCH
LARGE SAMPLES
STATISTICS
DEMOGRAPHICS
ATTITUDES/OPINIONS
QUANTITATIVE + QUALITATIVE

6.
6
USER RESEARCH
SMALLER SAMPLES
GOALS AND NEEDS
BEHAVIORS
QUALITATIVE + QUANTITATIVE

7.
UNDERSTANDING USERS
7

8.
8
FOCUS GROUP | USABILITY TEST
SURVEY | ONLINE TESTING

9.
ONE METHOD MADNESS
LET’S USABILITY TEST IT!
LET’S WIREFRAME IT! 9

10.
10
USER FEEDBACK METHODS
MODERATED TESTING
UNMODERATED TESTING
COLLABORATIVE WORKSHOPS
USER INTERVIEWS
USER WORKSHOPS
FIELD RESEARCH
5 SECOND TEST
TREE TESTING
CARD SORTING
PREFERENCE TESTING
DIARY STUDIES
VISUAL SURVEYS

11.
11
UX DESIGN METHODS
DESIGN WORKSHOPS
PROTOTYPING
SKETCHING
WIREFRAMING
SITE MAPPING
JOURNEY MAPPING
PERSONAS
SCENARIOS
USER WORKFLOWS
AFFINITY DIAGRAMMING
…+ 100 OTHER VISUAL THINKING METHODS

12.
12
UX TOOLS
1 MILLION PROTOTYPING TOOLS
OPTIMALWORKSHOP
USABILITYHUB
LOOP11
USERZOOM
USERTESTING.COM
GOTOMEETING
WEBEX

13.
13
ONE METHOD MADNESS
TRIANGULATION

14.
(UX) STRATEGIC PAUSE
14

15.
PROCESS
15

16.
16
WAITING TO GET USER FEEDBACK
Design Dev Testing Live!
Design Dev OMG!!!

17.
17
WAITING TO GET USER FEEDBACK
PROTOTYPE

18.
18
WORKING IN PARALLEL
COLLABORATE

19.
19
TELLING, NOT SHOWING
WORK(SHOP) IT

20.
20
CALLING IT DONE
ITERATE

21.
21
STOP AND THINK
IS THE UX INFORMING DESIGN?
IS IT REDUCING PROJECT DELAYS?

22.
22
MINDSET

23.
DESIGNING FOR “EVERY BRO”
23

24.
24
DESIGNING FOR “EVERY BRO”
EMPATHIZE

25.
25
FEAR OF TESTING
LISTEN

26.
CHECKING THE UX BOX
26

27.
27
STOP
COLLABORATE AND LISTEN