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UX

AND THE PRODUCT
MANAGER


EVA KANIASTY / UX CONSULTANT
@KANIASTY
1
A LITTLE KNOWLEDGE
2
1. METHODS
2. PROCESS
3. MINDSET
METHODS
3
4
MARKET RESEARCH OR USER RESEARCH?
5
MARKET RESEARCH
LARGE SAMPLES
STATISTICS
DEMOGRAPHICS
ATTITUDES/OPINIONS
QUANTITATIVE + QUALITATIVE
6
USER RESEARCH
SMALLER SAMPLES
GOALS AND NEEDS
BEHAVIORS
QUALITATIVE + QUANTITATIVE
UNDERSTANDING USERS
7
8
FOCUS GROUP | USABILITY TEST
SURVEY | ONLINE TESTING
ONE METHOD MADNESS
LET’S USABILITY TEST IT!
LET’S WIREFRAME IT! 9
10
USER FEEDBACK METHODS
MODERATED TESTING
UNMODERATED TESTING
COLLABORATIVE WORKSHOPS
USER INTERVIEWS
USER WORKSHOPS
FIEL...
11
UX DESIGN METHODS
DESIGN WORKSHOPS
PROTOTYPING
SKETCHING
WIREFRAMING
SITE MAPPING
JOURNEY MAPPING
PERSONAS
SCENARIOS
US...
12
UX TOOLS
1 MILLION PROTOTYPING TOOLS
OPTIMALWORKSHOP
USABILITYHUB
LOOP11
USERZOOM
USERTESTING.COM
GOTOMEETING
WEBEX
13
ONE METHOD MADNESS
TRIANGULATION
(UX) STRATEGIC PAUSE
14
PROCESS
15
16
WAITING TO GET USER FEEDBACK
Design Dev Testing Live!
Design Dev OMG!!!
17
WAITING TO GET USER FEEDBACK
PROTOTYPE
18
WORKING IN PARALLEL
COLLABORATE
19
TELLING, NOT SHOWING
WORK(SHOP) IT
20
CALLING IT DONE
ITERATE
21
STOP AND THINK
IS THE UX INFORMING DESIGN?
IS IT REDUCING PROJECT DELAYS?
22
MINDSET
DESIGNING FOR “EVERY BRO”
23
24
DESIGNING FOR “EVERY BRO”
EMPATHIZE
25
FEAR OF TESTING
LISTEN
CHECKING THE UX BOX
26
27
STOP
COLLABORATE AND LISTEN
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UX and the Product Manager

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#pcampboston 2016

Published in: Technology
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UX and the Product Manager

  1. 1. UX
 AND THE PRODUCT MANAGER 
 EVA KANIASTY / UX CONSULTANT @KANIASTY 1
  2. 2. A LITTLE KNOWLEDGE 2 1. METHODS 2. PROCESS 3. MINDSET
  3. 3. METHODS 3
  4. 4. 4 MARKET RESEARCH OR USER RESEARCH?
  5. 5. 5 MARKET RESEARCH LARGE SAMPLES STATISTICS DEMOGRAPHICS ATTITUDES/OPINIONS QUANTITATIVE + QUALITATIVE
  6. 6. 6 USER RESEARCH SMALLER SAMPLES GOALS AND NEEDS BEHAVIORS QUALITATIVE + QUANTITATIVE
  7. 7. UNDERSTANDING USERS 7
  8. 8. 8 FOCUS GROUP | USABILITY TEST SURVEY | ONLINE TESTING
  9. 9. ONE METHOD MADNESS LET’S USABILITY TEST IT! LET’S WIREFRAME IT! 9
  10. 10. 10 USER FEEDBACK METHODS MODERATED TESTING UNMODERATED TESTING COLLABORATIVE WORKSHOPS USER INTERVIEWS USER WORKSHOPS FIELD RESEARCH 5 SECOND TEST TREE TESTING CARD SORTING PREFERENCE TESTING DIARY STUDIES VISUAL SURVEYS
  11. 11. 11 UX DESIGN METHODS DESIGN WORKSHOPS PROTOTYPING SKETCHING WIREFRAMING SITE MAPPING JOURNEY MAPPING PERSONAS SCENARIOS USER WORKFLOWS AFFINITY DIAGRAMMING …+ 100 OTHER VISUAL THINKING METHODS
  12. 12. 12 UX TOOLS 1 MILLION PROTOTYPING TOOLS OPTIMALWORKSHOP USABILITYHUB LOOP11 USERZOOM USERTESTING.COM GOTOMEETING WEBEX
  13. 13. 13 ONE METHOD MADNESS TRIANGULATION
  14. 14. (UX) STRATEGIC PAUSE 14
  15. 15. PROCESS 15
  16. 16. 16 WAITING TO GET USER FEEDBACK Design Dev Testing Live! Design Dev OMG!!!
  17. 17. 17 WAITING TO GET USER FEEDBACK PROTOTYPE
  18. 18. 18 WORKING IN PARALLEL COLLABORATE
  19. 19. 19 TELLING, NOT SHOWING WORK(SHOP) IT
  20. 20. 20 CALLING IT DONE ITERATE
  21. 21. 21 STOP AND THINK IS THE UX INFORMING DESIGN? IS IT REDUCING PROJECT DELAYS?
  22. 22. 22 MINDSET
  23. 23. DESIGNING FOR “EVERY BRO” 23
  24. 24. 24 DESIGNING FOR “EVERY BRO” EMPATHIZE
  25. 25. 25 FEAR OF TESTING LISTEN
  26. 26. CHECKING THE UX BOX 26
  27. 27. 27 STOP COLLABORATE AND LISTEN

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