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1
Pu#ng
Lips+ck
on UX
Feedback

Eva Kaniasty
/ UX Consultant
@kaniasty
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
2
" [The area of the brain which lights up when we
experience beauty is] involved in our
emotions, our feelings of reward
and pleasure, and our ability to
make decisions.

http://www.wired.com/2011/07/why-does-beauty-exist
Beauty
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
3
•Compare
•Prioritize
•Categorize
Genera+ng Meaning
• Express Confidence
• Show Context
• Summarize Content
*Never forget usability
4
COMPARE
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
5
Task Comple+on
Same par+cipants
Same moderator
Same product
6
PRIORITIZE
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
7
Findings
• The checkout process worked well. 7/8 participants
were able to successfully purchase tea.
• All 4 mobile participants initially had trouble
noticing the hamburger nav. 1 never found it.
• Less tea-savvy participants (4/8) had difficulty
discovering new teas.
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
8
• The checkout process worked well. 7/8 participants
were able to successfully purchase tea. Ŏ
• All 4 mobile participants initially had trouble
noticing the hamburger nav. 1 never found it. ŏŏŏ
• Less tea-savvy participants (2/8) had difficulty
discovering new teas. ŏ
Findings
9
CATEGORIZE
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
10
Par+cipant Summary
♀ 5 Female ♂ 3 Male
4 on Laptops 4 on Smartphones 

(4 iPhone, 3 Android, 1 Windows Phone)
3 3 2
Thomas TravelerSarah Sophisticate Helen Healthy
11
CONFIDENCE
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
12
Ease of Use Ra+ngs
Rating Scale
		 Difficult		○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy
1 2 3 4 5 6 7
Confidence Level: 90%
13
CONTEXT
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
14
System Usability Scale
SUS yields a single score per parAcipant.
Users are more likely to recommend websites that score above 80 on the SUS.
CREDIT: Sauro - MeasuringUsability.com
15
CONTENT
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
16
Seman+c Differen+als
Eva Kaniasty | Red Pill UX | @kaniasty
Tools
17
•Infogr.am 

(use code uxpaboston)
•plot.ly
•Excel
•Powerpoint
•Photoshop
•Illustrator
18
MISTAKES
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
19
Visualiza+on Mistakes
1. Implying statistical significance
2. Over-aggregation
3. Comparing apples to oranges
4. Leaving out context
5. Adding meaningless visual noise
6. Poor usability
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
20
Task Comple+on
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
21
Findings
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
22
Par+cipant Summary
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
23
Ease of Use Ra+ngs
Rating Scale
		 Difficult		○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy
1 2 3 4 5 6 7
80%rated above average
http://bit.ly/statscalculators
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
24
Product Reac+on Cards
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
25
SUS
Credit: Tullis & Albert - Measuring the User Experience
Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16
26
" [The area of the brain which lights up when we
experience beauty is] involved in our
emotions, our feelings of reward
and pleasure, and our ability to
make decisions.

http://www.wired.com/2011/07/why-does-beauty-exist
Beauty
27
Thank You!
Happy
Visualizing!
CREDIT

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Putting Lipstick on UX Feedback

  • 2. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 2 " [The area of the brain which lights up when we experience beauty is] involved in our emotions, our feelings of reward and pleasure, and our ability to make decisions.
 http://www.wired.com/2011/07/why-does-beauty-exist Beauty
  • 3. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 3 •Compare •Prioritize •Categorize Genera+ng Meaning • Express Confidence • Show Context • Summarize Content *Never forget usability
  • 5. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 5 Task Comple+on Same par+cipants Same moderator Same product
  • 7. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 7 Findings • The checkout process worked well. 7/8 participants were able to successfully purchase tea. • All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. • Less tea-savvy participants (4/8) had difficulty discovering new teas.
  • 8. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 8 • The checkout process worked well. 7/8 participants were able to successfully purchase tea. Ŏ • All 4 mobile participants initially had trouble noticing the hamburger nav. 1 never found it. ŏŏŏ • Less tea-savvy participants (2/8) had difficulty discovering new teas. ŏ Findings
  • 10. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 10 Par+cipant Summary ♀ 5 Female ♂ 3 Male 4 on Laptops 4 on Smartphones 
 (4 iPhone, 3 Android, 1 Windows Phone) 3 3 2 Thomas TravelerSarah Sophisticate Helen Healthy
  • 12. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 12 Ease of Use Ra+ngs Rating Scale Difficult ○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy 1 2 3 4 5 6 7 Confidence Level: 90%
  • 14. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 14 System Usability Scale SUS yields a single score per parAcipant. Users are more likely to recommend websites that score above 80 on the SUS. CREDIT: Sauro - MeasuringUsability.com
  • 16. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 16 Seman+c Differen+als
  • 17. Eva Kaniasty | Red Pill UX | @kaniasty Tools 17 •Infogr.am 
 (use code uxpaboston) •plot.ly •Excel •Powerpoint •Photoshop •Illustrator
  • 19. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 19 Visualiza+on Mistakes 1. Implying statistical significance 2. Over-aggregation 3. Comparing apples to oranges 4. Leaving out context 5. Adding meaningless visual noise 6. Poor usability
  • 20. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 20 Task Comple+on
  • 21. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 21 Findings
  • 22. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 22 Par+cipant Summary
  • 23. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 23 Ease of Use Ra+ngs Rating Scale Difficult ○␣ ○␣ ○␣ ○ ○␣ ○␣ ○␣ Easy 1 2 3 4 5 6 7 80%rated above average http://bit.ly/statscalculators
  • 24. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 24 Product Reac+on Cards
  • 25. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 25 SUS Credit: Tullis & Albert - Measuring the User Experience
  • 26. Eva Kaniasty | Red Pill UX | @kaniasty | #uxpabos16 26 " [The area of the brain which lights up when we experience beauty is] involved in our emotions, our feelings of reward and pleasure, and our ability to make decisions.
 http://www.wired.com/2011/07/why-does-beauty-exist Beauty

Editor's Notes

  1. Beauty evokes curiosity / opposite of curiosity is boredom
  2. If you visualization generates more questions than it answers, use words.
  3. Same participants Same moderator Same product
  4. Confidence is visualized/stated.
  5. Numbers are summaries
  6. Tables are great visualizations.
  7. Practice!
  8. Practice!
  9. Were the same tasks used across all studies? Was the same product tested? Were the participants similar?
  10. How many issues does 30% represent? Does each icon represent an issue or a participant? How do you define ‘high severity’? Is this good or bad?
  11. Sometimes numbers make the best visuals. Why do I need a visual to understand this?
  12. Is this statistically significant?
  13. What do the colors mean? What does word size represent? What’s the sample size?
  14. Am I missing data or context?
  15. Beauty evokes curiosity / opposite of curiosity is boredom