The Role of an Academic Library in Developing an Entrepreneurial Community

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13th Annual Conference, Coalition of Urban and Metropolitan Universities, Baltimore, MD, October 21, 2007.

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The Role of an Academic Library in Developing an Entrepreneurial Community

  1. 1. The Role of an Academic Library in Developing an Entrepreneurial Community Ka-Neng Au Rutgers University Libraries CUMU 13 th Annual Conference 21 October 2007
  2. 2. NJ Small Business Development Centers <ul><li>Eleven Regional Centers, including one on the Rutgers-Newark campus </li></ul><ul><li>Offer management consulting and business training to entrepreneurs </li></ul><ul><li>Sponsored by the U.S. Small Business Administration, the New Jersey Commerce, Economic Growth & Tourism Commission, and the Rutgers Business School </li></ul>
  3. 3. Essex County <ul><li>2000 Census </li></ul><ul><li>Population: 793,633 </li></ul><ul><li>Self-employed: 15,783 </li></ul><ul><li>2000 Internal Revenue Service </li></ul><ul><li>Self-employed: 41,702 </li></ul><ul><li>2005 American Community Survey </li></ul><ul><li>Population: 769,628 (-3%) </li></ul><ul><li>Self-employed: 17,714 (+12.5%) </li></ul><ul><li>2005 Internal Revenue Service </li></ul><ul><li>Self-employed: 49,425 (+18.5%) </li></ul>
  4. 4. City of Newark <ul><li>2000 Census </li></ul><ul><li>Population: 273,546 </li></ul><ul><li>Self-employed: 2,707 </li></ul><ul><li>2005 American Community Survey </li></ul><ul><li>Population: 254,217 (-7%) </li></ul><ul><li>Self-employed: 3,583 (+32%) </li></ul>
  5. 5. Rutgers-Newark <ul><li>One of three campuses in the state </li></ul><ul><li>Enrollment is at 10,500 </li></ul><ul><li>Wide range of undergraduate, graduate, and professional programs </li></ul><ul><li>Home of the Rutgers Business School </li></ul><ul><li>“community engagement … is integral to our urban mission” – Provost Steve J. Diner </li></ul>
  6. 6. John Cotton Dana Library <ul><li>Part of the Rutgers University Libraries </li></ul><ul><li>Largest business library in New Jersey </li></ul><ul><li>Three business librarians </li></ul><ul><li>Supports the research, teaching, and service missions of the campus </li></ul>
  7. 7. NJSBDC Business Plan Workshops <ul><li>Offered six times a year </li></ul><ul><li>“The Marketing Plan” as one of five sessions </li></ul><ul><li>Four-hour hands-on workshop in an electronic classroom </li></ul><ul><li>About 200 participants since April 2003 </li></ul>
  8. 8. The Marketing Plan
  9. 9. Information resources covered <ul><li>Print and online resources, including NJKI databases </li></ul><ul><li>Statistical data on industries, companies, and the self-employed </li></ul><ul><li>Selected characteristics of individual companies </li></ul><ul><li>Demographic and socio-economic data for communities </li></ul><ul><li>Articles published in business magazines and industry-specific trade journals </li></ul><ul><li>Tools for starting and marketing a business </li></ul>
  10. 10. Individual counseling <ul><li>Business librarians in collaboration with NJSBDC counselors </li></ul><ul><li>In person </li></ul><ul><li>By e-mail </li></ul>
  11. 11. Survey of workshop attendees <ul><li>Survey conducted in Summer 2006 </li></ul><ul><li>21 respondents (17.5% response rate) </li></ul><ul><li>Eight were operating a business (38%) </li></ul><ul><li>Of those, half were members of a local Chamber of Commerce </li></ul>
  12. 12. Questions? <ul><ul><li>Ka-Neng Au </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>973-353-5911 </li></ul></ul><ul><li> http://newark.rutgers.edu/~au/cumu.pps </li></ul>

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