1. Everyone has a story to tell

2. Stories Are Everywhere Now

3. But not all stories are heard or get spread

4. What does it take to
spread an idea?

5. • What does it take to not merely convey a
message, but to change actions & attitudes
after a story is told?
• What goes into the making of a modern-day
movement— not just buzz, but sustained
change?
• How do you catalyze behavior change
among people whose names we’ll never
know and whose lives we’ll never directly
touch?
• How can we tell if we’re successful?

6. Unleash moral imagination, rather than moral
obligation or fear

7. Forget lone heroes
Look for proximal greatness

8. Don’t Intimidate
• We tend to pick the most harrowing
and the most heroic
• The best stories are often those of
proximal greatness: inspiring, but still
relatable, impressive but not intimidating

9. Caine’s Arcade
Nine-year-old Caine Monroy spent his summer vacation building an
elaborate DIY cardboard arcade inside his dad’s used auto parts store,
and asked people to play, www.cainesarcade.com.

10. Stop planning – set the table, and be ready for
whatever happens next

11. Successful campaigns do not simply tell great
stories, they create a way people can share their
own and discover in the process that they’re not
alone.
Inspire people to author their lives!
Go one Step Further

12. Don’t just tell stories – unleash storymakers

13. Authorship creates self-esteem & power