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Everyone has a story to tell
Stories Are Everywhere Now
But not all stories are heard or get spread
What does it take to
spread an idea?
• What does it take to not merely convey a
message, but to change actions & attitudes
after a story is told? 
• What goes ...
Unleash moral imagination, rather than moral
obligation or fear
Forget lone heroes
Look for proximal greatness
Don’t Intimidate
• We tend to pick the most harrowing
and the most heroic 
• The best stories are often those of
proximal ...
Caine’s Arcade
Nine-year-old Caine Monroy spent his summer vacation building an
elaborate DIY cardboard arcade inside his ...
Stop planning – set the table, and be ready for
whatever happens next
Successful campaigns do not simply tell great
stories, they create a way people can share their
own and discover in the pr...
Don’t just tell stories – unleash storymakers
Authorship creates self-esteem & power
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Storytelling for Movement Building

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This presentation was made during the Ashoka Future Forum in 2013 at the Newseum in Washington, D.C.

How do we tell our stories? How do we help others tell their stories? How do we create opportunities by telling these stories both for ourselves and others? When does our personal story shift from “me” to “us”? How do we make these shifts? How do we inspire action and empower others to tell their story? How does information and technology help us do that? What are the emerging trends in storytelling that can help us become changemakers both online and offline?

Panelists: Kara Andrade (Moderator); Alisa del Tufo; Emily Jacobi; Paul Rieckhoff; Peter Rohloff.

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Storytelling for Movement Building

  1. 1. Everyone has a story to tell
  2. 2. Stories Are Everywhere Now
  3. 3. But not all stories are heard or get spread
  4. 4. What does it take to spread an idea?
  5. 5. • What does it take to not merely convey a message, but to change actions & attitudes after a story is told? • What goes into the making of a modern-day movement— not just buzz, but sustained change? • How do you catalyze behavior change among people whose names we’ll never know and whose lives we’ll never directly touch? • How can we tell if we’re successful?
  6. 6. Unleash moral imagination, rather than moral obligation or fear
  7. 7. Forget lone heroes Look for proximal greatness
  8. 8. Don’t Intimidate • We tend to pick the most harrowing and the most heroic • The best stories are often those of proximal greatness: inspiring, but still relatable, impressive but not intimidating
  9. 9. Caine’s Arcade Nine-year-old Caine Monroy spent his summer vacation building an elaborate DIY cardboard arcade inside his dad’s used auto parts store, and asked people to play, www.cainesarcade.com.
  10. 10. Stop planning – set the table, and be ready for whatever happens next
  11. 11. Successful campaigns do not simply tell great stories, they create a way people can share their own and discover in the process that they’re not alone. Inspire people to author their lives! Go one Step Further
  12. 12. Don’t just tell stories – unleash storymakers
  13. 13. Authorship creates self-esteem & power

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