Innovative Design for Social Change<br />Sanjli Gidwaney<br />August, 2009<br />sanjli.gidwaney@gmail.com /  857-869-7777<...
About Me<br />The Indus Entrepreneur<br />Co-chair – Special Interest Group focused on New Media Marketing<br />Social Ent...
My Research Interest<br />My Mission<br />Method<br />Find opportunities to strengthen the relationship between Design Fir...
Opportunity<br />Opportunity<br />Designers<br />NGO’s<br />Users<br />For Profit Companies<br />
Why India?<br />Opportunity for significant change <br />Rote Learning<br />Limited opportunities to realize creative pote...
Approach<br />Ethnographic research with educational institutions in India<br />Identify specific needs and opportunities ...
My Research to Date<br />
Ethnographic Research<br />Focus on three specific environments<br />Government schools in villages<br />Privately run sch...
Society for Research and Initiatives for Sustainable Technologies and Institutions<br />Sristi<br />
Sristi<br />Sristi<br />NGO founded by Prof. Anil Gupta<br />Focused on grassroots innovations<br />Funded by donations an...
Professor Anil Gupta<br />Professor of Business Management <br />Indian Institute of Management, Ahmadabad India<br />Coor...
My Technology!<br />
My Technology!<br />
My Technology!<br />
Insights from the ShodhYatra – “Discovery Walk”<br />Insights<br />
The ShodhYatra<br />100 km, 5 days<br />Dahod, Gujarat to Madhya Pradesh<br />Deserts, jungles, mountains and rivers<br />...
Insights from the ShodhYatra<br />Education in rural India<br />Female Empowerment<br />Rural Brain Drain<br />Exploitatio...
Education in Rural India<br />Literacy Rates in Rural Villages<br />Affected by wealth disparity and geographic location<b...
Education in Rural India<br />Primary School  Net Attendance by State (2006)<br />Disparity through country e.g., Bihar vs...
Education in Rural India Children Can Be Innovative<br />I conducted a workshop with children in a tribal village to inspi...
 Paper
 Glue
 Paper clips
 Straws
 Play-do</li></ul>Challenge: How do you protect the fruit trees in your village from animals without the use of chemical p...
Education in Rural India Children Can Be Innovative<br />The Art Kit<br />
Education in Rural India Children Can Be Innovative<br />A religious scarecrow to ward off wandering animals<br />
Education in Rural India Children Can Be Innovative<br />A fenced system surrounded by plants animals do not eat, with a b...
Education in Rural India Children Can Be Innovative<br />The children had trouble thinking outside the box in an abstract ...
Education in Rural India Children Can Be Innovative<br />One of the children’s creations<br />
Education in Rural India Children Can Be Innovative<br />The kids<br />
Education in Rural India One Laptop Per Child<br />One Laptop Per Child<br />I brought two XO laptops with me. It took the...
Technology Design Insights<br />
Technology Design Insights<br />Innovative thinking<br />Man powered wheel to extract water from a well<br />Wind turbine ...
Design Insights<br />
Design Insights<br />
Design Insights<br />
Design Insights<br />
Design Insights<br />
Design Insights<br />Prof. Anil Gupta brushing his teeth with the bark<br />of a Neem tree<br />
Other Institutions<br />
Agastya<br />Founded by Ashoka Fellow RamjiRagavan<br />Mobile science labs<br />Operating mostly in Andhra Pradesh, Karna...
VinayRai Foundation<br />Founder of Rai Foundation, first private foundation to open a university<br />More than 11,000 st...
Pratham<br />Pratham is the largest non governmental organization working to provide quality education to the underprivile...
My Research to Date<br />
2. Identifying Challenges<br />Intention to spend 6 months in India next year<br />Conduct ethnographic research by spendi...
3. Build Relationships<br />Design firms<br />IDEO<br />Design Continuum<br />D-Rev<br />Challenges<br />Business models<b...
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Innovative Design For Social Change

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Innovative Design For Social Change

  1. 1. Innovative Design for Social Change<br />Sanjli Gidwaney<br />August, 2009<br />sanjli.gidwaney@gmail.com / 857-869-7777<br />Cambridge, MA, USA<br />
  2. 2. About Me<br />The Indus Entrepreneur<br />Co-chair – Special Interest Group focused on New Media Marketing<br />Social Entrepreneurship project involving innovative technologies for underprivileged schools<br />Online Advertising (www.hhcc.com)<br />Assistant Digital Media Planner<br />Worked with creative development teams, managed relationships with partners<br />North American brands: CVS, Chili’s, Mass Lottery<br />Consulting (FiftyP, DailyGrommet, My Little Pakora)<br />Financial education for children<br />Social blogging for grassroots products<br />Organic children’s clothing<br />Matchstick (www.matchstick.ca)<br />Social Media Marketing Coordinator<br />Executed product seeding campaigns which leveraged the existing social networks of consumers to introduce new products and services<br />Global brands: Gillette, Calvin Klein and Coca Cola<br />
  3. 3. My Research Interest<br />My Mission<br />Method<br />Find opportunities to strengthen the relationship between Design Firms, NGO’s, Entrepreneurs and Users to create educational tools for children living at the bottom of the pyramid<br />Understand how children can be inspired, through the use of low cost technology and learning tools, to be innovative problem solvers and design thinkers.<br />
  4. 4. Opportunity<br />Opportunity<br />Designers<br />NGO’s<br />Users<br />For Profit Companies<br />
  5. 5. Why India?<br />Opportunity for significant change <br />Rote Learning<br />Limited opportunities to realize creative potential<br />Interest from design firms<br />Desire to make a difference where it is most needed<br />Rural Community shaping mainstream<br />Products are now being designed for a rural consumer base<br />Innovative culture<br />Thousands of grassroots innovations<br />Entrepreneurial spirit<br />From the billionaire tycoon to the roadside dentist<br />
  6. 6. Approach<br />Ethnographic research with educational institutions in India<br />Identify specific needs and opportunities for technology and learning tools to make a difference<br />Build relationships with technology and design firms to adapt existing or build new solutions<br />Deploy solutions in partnership with educational institutions and NGO’s on the ground<br />
  7. 7. My Research to Date<br />
  8. 8. Ethnographic Research<br />Focus on three specific environments<br />Government schools in villages<br />Privately run schools<br />Innovative teaching institutions<br />To date:<br />Conducted workshops in rural villages in India<br />Volunteered with Boston Partners in Education<br />Opportunities:<br />Agastya<br />Pratham<br />VinayRai Foundation<br />Riverside School<br />
  9. 9. Society for Research and Initiatives for Sustainable Technologies and Institutions<br />Sristi<br />
  10. 10. Sristi<br />Sristi<br />NGO founded by Prof. Anil Gupta<br />Focused on grassroots innovations<br />Funded by donations and grants<br />National Innovation Foundation<br />Vet and categorize innovations<br />Students from IIM/IIT help build products<br />Works with private enterprises to manufacture and sell products<br />Sristi: http://www.sristi.org <br />Honeybee Network: http://www.sristi.org/honeybee.html<br />
  11. 11. Professor Anil Gupta<br />Professor of Business Management <br />Indian Institute of Management, Ahmadabad India<br />Coordinator <br />SRISTI and Honey Bee Network<br />Executive Vice Chair <br />National Innovation Foundation <br />Mission: <br />Advocate for grassroots innovation, sustainable design and green consciousness<br />http://www.iimahd.ernet.in/~anilg/<br />
  12. 12. My Technology!<br />
  13. 13. My Technology!<br />
  14. 14. My Technology!<br />
  15. 15. Insights from the ShodhYatra – “Discovery Walk”<br />Insights<br />
  16. 16. The ShodhYatra<br />100 km, 5 days<br />Dahod, Gujarat to Madhya Pradesh<br />Deserts, jungles, mountains and rivers<br />20 km / day, at least 3-5 meetings with villagers a day<br />
  17. 17. Insights from the ShodhYatra<br />Education in rural India<br />Female Empowerment<br />Rural Brain Drain<br />Exploitation<br />Wealth Disparity<br />Industry Diversification<br />
  18. 18. Education in Rural India<br />Literacy Rates in Rural Villages<br />Affected by wealth disparity and geographic location<br />Nearly 44% of India’s labor force is illiterate, only 17% of it has secondary schooling, and enrollment in higher education is just 11%.<br />Interesting Facts<br />Concept of Rote learning- not about problem solving<br />Focus on Math and Science- not on creativity<br />Absentee rates for Teachers– 15% Maharashtra and 71% Bihar<br />
  19. 19. Education in Rural India<br />Primary School Net Attendance by State (2006)<br />Disparity through country e.g., Bihar vs. Kerala vs. Gujarat<br />Children from poor households are less likely to enter school and far less likely to continue their education after four years of primary school.<br />
  20. 20. Education in Rural India Children Can Be Innovative<br />I conducted a workshop with children in a tribal village to inspire creative and innovative thinking using basic art supplies:<br /><ul><li> Pens
  21. 21. Paper
  22. 22. Glue
  23. 23. Paper clips
  24. 24. Straws
  25. 25. Play-do</li></ul>Challenge: How do you protect the fruit trees in your village from animals without the use of chemical pesticides?<br />
  26. 26. Education in Rural India Children Can Be Innovative<br />The Art Kit<br />
  27. 27. Education in Rural India Children Can Be Innovative<br />A religious scarecrow to ward off wandering animals<br />
  28. 28. Education in Rural India Children Can Be Innovative<br />A fenced system surrounded by plants animals do not eat, with a built in irrigation system.<br />
  29. 29. Education in Rural India Children Can Be Innovative<br />The children had trouble thinking outside the box in an abstract fashion. It was due to excessive parental and teacher involvement and control. <br />Children are creative but need to be inspired and probed. <br />They also have the ability to learn quickly.<br />
  30. 30. Education in Rural India Children Can Be Innovative<br />One of the children’s creations<br />
  31. 31. Education in Rural India Children Can Be Innovative<br />The kids<br />
  32. 32. Education in Rural India One Laptop Per Child<br />One Laptop Per Child<br />I brought two XO laptops with me. It took the kids less than 5 minutes to learn how to use the laptop, take pictures and make music.<br />However, computers are shunned in some villages. Teachers feel threatened by new technology. <br />Some children/adults had trouble with the mouse pad.<br />
  33. 33. Technology Design Insights<br />
  34. 34. Technology Design Insights<br />Innovative thinking<br />Man powered wheel to extract water from a well<br />Wind turbine energy to power in home electric fan<br />Design for flexibility<br />Componentization<br />Re-combinability<br />Product modification<br />Technology vernacular<br />Expert creation<br />Word of mouth best practices<br />
  35. 35. Design Insights<br />
  36. 36. Design Insights<br />
  37. 37. Design Insights<br />
  38. 38. Design Insights<br />
  39. 39. Design Insights<br />
  40. 40. Design Insights<br />Prof. Anil Gupta brushing his teeth with the bark<br />of a Neem tree<br />
  41. 41. Other Institutions<br />
  42. 42. Agastya<br />Founded by Ashoka Fellow RamjiRagavan<br />Mobile science labs<br />Operating mostly in Andhra Pradesh, Karnataka and Tamil Nadu<br />70,000 teachers, 2 million children affected<br />200 science experiments, using low-cost tools, make learning fun and illustrate a wide range of concepts and principles<br />
  43. 43. VinayRai Foundation<br />Founder of Rai Foundation, first private foundation to open a university<br />More than 11,000 students spread over 40 campuses in 20 cities across India<br />“Innovation cannot be taught, but can be inspired”<br />“Concept of empowerment through access to education”<br />“Create a revolt against slavery and give people equal opportunities so they can have an equal say against a broken system”<br />Billionaire businessman, philanthropist and of the House of Rai<br />
  44. 44. Pratham<br />Pratham is the largest non governmental organization working to provide quality education to the underprivileged children of India<br />The average period of contact available with children requiring additional help was not more than 2-3 months<br />Learn to Read: L2R was an accelerated learning technique targeted at teaching both in-school and out-of-school children how to read in 4-8 weeks<br />Already reached 21 million children; 350,000 volunteers; 400,000 teachers and government officials trained<br />
  45. 45. My Research to Date<br />
  46. 46. 2. Identifying Challenges<br />Intention to spend 6 months in India next year<br />Conduct ethnographic research by spending time with both private and government run institutions<br />Research the pros and cons of existing technologies<br />Share knowledge and work in collaborative team effort to develop best solutions<br />
  47. 47. 3. Build Relationships<br />Design firms<br />IDEO<br />Design Continuum<br />D-Rev<br />Challenges<br />Business models<br />Top down versus bottom up<br />
  48. 48. 4. Deploy Technology<br />NGO’s<br />Challenges<br />Funding and resources<br />Cluttered environment<br />Designing innovative and adaptive technology<br />Sustainable and scalable model<br />
  49. 49. Concluding Thoughts<br />
  50. 50. Why Lifelong Kindergarten<br />Exclusive focus on how to inspire children to learn how to be innovative<br />Interdisciplinary approach at the Media Lab<br />“Develop more inclusive initiatives to empower individuals to take control of their own development” - Leo Burd<br />Synergies with Computer Clubhouse Program<br />Focus on how children learn using technology<br />
  51. 51. Concluding Thoughts<br />Increase needs without increasing the use of materials<br />Increase consciousness of user needs and consider the social and environmental issues<br />Users must talk about technology in order for it to succeed<br />Developing a community around shared knowledge<br />Marketing has moved from the Four P’s to the Four A&apos;s -- affordability, awareness, availability and acceptability -- for rural markets<br />Gandhi’s philosophy of best practices based upon observation creates the most sustainable change<br />
  52. 52. Kaka<br />80 year old man, herbal remedy innovatorHe walked barefoot the entire way<br />

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