If you have ever Googled ‘increase engagement on Facebook,’ you’ve no doubt come across an overwhelming array of blog posts, expert articles, even interviews and videos – all with the best Facebook tips to creating the perfect Facebook post. It’s more than a little maddening, especially when many of the experts are suggesting different options for creating a simple Facebook Post.
A Facebook post can be quite simple. It can even be easy to develop a stellar post that appeals to your target audience – a post that will not only engage but will increase brand awareness and drive traffic to your website, or achieve any other goal you have in mind. It doesn’t have to be maddening, I mean, it’s just a Facebook Post, right?
Well, not really. A Facebook Post is your voice, your brand, your business message placed in front of every available, targeted Fan and potential Fan (aka: potential customer) in any given geo-location at any given time. Developed correctly, a ‘simple’ Facebook Post can take your brand from a mere mom-and-pop down the street to the most trendy, fashionable, ‘happening,’ even Viral business on the web. Seriously, it’s always more than just a Facebook Post.
Step One – Behind the Scenes
When posting a blog or video link to Facebook, tweak and customize the Title and Description to meet your engagement needs. Many times blog posts and/or Youtube video posts will be titled with irrelevant information for a Facebook Post. Simply click on the Title and Description in the Facebook Post (before hitting publish) and tweak these aspects to better represent the video or blog.
Step Two – Include URL
Many business owners will simply toss up a Facebook Post and be done with it, not considering the small tweaks mentioned above, or the paramount detail of adding your website URL. Post your website URL with absolutely everything! Even if you’re simply posting a Happy Mother’s Day image with no direct relevance to your website, include your website URL in the post with a comment “brought to you by (insert URL.)
Step Three – Call To Action
Finally, a strong call to action is central to an engaging Facebook Post. Statistics have shown that Facebook Posts with a call to action receive a far greater percentage of engagement than those Facebook Posts that do not include a call to action. While there have been many different studies conducted on this topic, one of the most compelling was directed back in 2011, and showed a 216% increase in Facebook Engagement for those posts which included a request to Like, Comment or Share the post.
Every post, no matter what it is about, absolutely must have a call to action. That call to action might be to Share the information, or simply ‘click through’ the link.
"by Kandice Linwright" at Google