•If you find your Maruti Swift tossing and turning in herbed tonight, be sure that a Volkswagen Polo has passedby your house today morning. Yes, there is a strong andtough Maruti competitor in the market.• After Skoda Fabia and Hyundai i-series models, theVolkswagen Polo is definitely a car that will make a bigdifference in consumer buying patterns. Cool looks,defined features and above all – “the brandVolkswagen” with “the GERMAN ENGINEERING.”
•Volkswagen Polo is one of the best looking hatchbacks in theIndian car market today•Polo has understated looks with a very contemporary newdesign with a slightly wide and balanced stance.• Volkswagen Polo has spacious interiors and comes with goodinterior build quality.•Volkswagen Polo has includes features such as tilt and telescopicadjustable power steering, power windows, CD and MP3 stereomusic system with 4 speakers, front armrests and has plenty ofstorage areas within and a large boot space of 280 liters.•The pricing combined with the German build quality makes itgood value for the money that you are paying for this hatchback.
• Great looks• Great build quality• Excellent ride and handling• Good fuel economy (diesel)•Amazing power steering•good suspension.•Polo also offers remote keyless central locking thatincludes remote window up/down on the highline,which is unique in the segment.
Exterior Features:* Body coloured bumpers* Chrome strip in front grill* Galvanized body with 6 years anti-corrosion warranty* Green tinted heat absorbing glass* Halogen headlights* 14” steel wheels with full wheel covers
Interior Features:* Gear shift knob and interior door handles in chrome* Storage compartment in front doors* Sunglass storage inside glove box* Single folding rear seat backrest* 3 Grab handles above doors, folding, with coat hooks
Safety Features:* Front disc brakes* Height adjustable headrests front and 2 headrests rear* Electronic anti-theft immobilizer* Interior rear view mirror, manual day/night* High mounted third brake light
Comfort Features:* Central locking with boot opener in company logo* Digital clock, fuel gauge, warning lights for high coolanttemperature and low oil pressure* Front intermittent wipers* Fuel lid with push style opening and central locking* Instrument cluster with tachometer, speedometer, odometer,trip odometer* Outside rear view mirror driver & passenger side, manuallyadjustable from inside, convex Power steering* Power windows front* Radio preparation includes roof antenna and partial pre wiring* Steering wheel tilt & telescopic adjustable* 14” steel spare wheel
•As a relatively recent entry into the Indian automotive market, VW needed to raise brand awareness.•To address this challenge, Volkswagen’s marketing team focusedone of its key brand pillars, innovation, to make a strong impact throughout the roll-out in India.•Innovation was showcased not only in Volkswagen’s productintroductions.
•Lacks performance (1.2 P)•Cramped interior•Not as feature loaded as rivals•Cost of ownership needs to improve.•Improve fuel efficiency and look into customer satisfaction
Aesthetic appealHighly engineered performanceSafetyPricePremium FeelBrand Image of VWGreat fuel efficiency of 20 km per liter ( Highway) for the diesel variantsPositive Word of Mouth.Three Variants ( Trend / Comfort / Highline)
CAR Volkswage Maruti Hyundai Honda SkodaFACTORS n Polo Swift i20 Jazz FabiaEx-showroom Rs.4,47,89 Rs. 4,75,576 Rs. 4,67,253 Rs. 6,12,449 Rs.4,96,44Price 3 0 Displacement 1198 cc 1197 cc 1197 cc 1198 cc 1198 cc 75PS @ 87PS @ 84PS @ 90PS @ 75 PS @Power 5400rpm 6000rpm 6000rpm 6200rpm 5400 rpm 110Nm 114Nm @ 114Nm@4000 110Nm@37Torque 110@4800 @3750rpm 4000rpm rpm 50rpm Ground 168 mm 170 mm 165 mm 160 mm 158 mm ClearanceBoot Space 280 232 295 366 315 Mileage 16.25 17.24 kmpl 18.6 kmpl 18.5 kmpl 16.7 kmpl Overall kmpl
CAR Volkswage Honda Toyota Chevrol Hyundai n Civic Corolla et Cruze ElantraFACTORS Jetta AltisEx- Rs. 11,00,148 Rs. 12,51,000showroom Rs. 13,60,000 Rs.12,59,6 Rs.12,85,24 Price 00 3 Displaceme 1398 cc 1799 cc 1794 cc 1998 cc 1797 cc nt 122PS @ 5000 132 PS @ 140PS @ 166 Ps @ 149.5 PS @Power rpm 6300 rpm 6400rpm 3800 rpm 6500rpm 200Nm @1500 172Nm @ 173Nm @ 380 Nm @ 104 Nm @Torque rpm 4300rpm 4000rpm 2000 rpm 4700rpmGround 152 mm 170 mm 176 mm 165 mm 185 mm ClearanceBoot Space 520 405 475 450 420 Mileage 14.9kmpl 14.8 kmpl 14.53 kmpl 17.3 kmpl 16.3 kmpl Overall
CAR Volkswage Honda Toyota Skoda Volvo n Passat Accord Camry Superb S60 D3FACTORS KineticEx- Rs. Rs.25,28,205 Rs. Rs. Rs.showroom 21,90,700 23,80,000 21,46,330 25,57,000Price Displacemen 1968 cc 2354 cc 2494 cc 1798 cc 1984 cc t 170PS @ 180PS @ 181PS @ 160PS @ 163bhp @Power 3500rpm 4200rpm 6500rpm 6000rpm 6200rpm 350Nm @ 222Nm @ 233Nm @ 250Nm @ 400Nm @Torque 2750 rpm 1750rpm 4300rpm 4100rpm 4500 rpmGround 150 mm 155 mm 160 mm 158 mm 130 mm ClearanceBoot Space 485 450 515 565 380 Mileage 11.7 kmpl 18.33 kmpl 12.98 kmpl 13.67 kmpl 17.24 kmpl Overall
Volkswagen pursues its goal of becoming the number one automaker in theworld by 2018Famously known for its Beetle – one of the best selling cars of all time atover 21 million units.In a bid to move beyond the Beetle :Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda and VW.Entered Indian market in 2001 with launch of Skoda.Audi and Volkswagen brands launched in 2007.Two group companies – Volkswagen India & VGSIPL. The VW Group also owns 49.9% of Porsche and set to take 100% ownershipin the near future.
PriceTargeted mainly for the luxury segment in the Indian market.Plan to capture bigger market through the VW Polo and Vento.
ISSUESCaters mainly to luxury segment.Higher price range – except Skoda Fabia.Lack of brand awareness among Indian consumers.Lack of aggressive marketing in earlier phases.
In the 4 door mid-luxury segment - Market leader Honda City.Vento Introduced in 2010 Beaten the Honda City as the number 1 selling car in that segment The Vento’s success Honda lagging VW bringing the right product to the market, namely a diesel engine. With petrol prices only going up VW was right to tap into the Indian psyche of affordability.
Volkswagen India has smartly priced this car. Manual petrol version 2 variants, either base or top which has a huge price gap of around one lakhs INR. Base model (Trendline) lacks many features and at this price there are many other options available in the market which offer more features and are more refined and powerful in comparison to it. Petrol version of Vento is capable to beat City in any department. Diesel Version It’s the diesel version which sets the stage on fire. At this price what you get is : highly refined powerful fuel efficient car German engineering at its best. This car is completely value for money and it looks smart enough to turn heads
Volkswagen - Indian market in 2010. Polo, a premium hatchback Looks, comfort and performance. Built quality as well. It mainly competes with the Maruti Swift, Hyundai i10, Fiat Punto etc. Polo has been a winner for Volkswagen and is reportedly the most demanded Volkswagen model in the Indian market.
There are 6 variants. 3 premium segments Trendline, Comfortline and Highline. 4.3-6.5 lakhs -petrol models 5.5-7.4 lakhs -diesel models. The German build and brand name has definitely given Polo an advantage in its segment together with the features it offers.
The base model of Polo starts under five lakh rupees Quite competitively placed but it offers fewer features than its rivals. Surely a head turner, its capable enough to grab attention in public. This is the only USP of this car. Relatively high price of its 1.6 version and diesel versions – it’s not a value for money car. It is not as powerful as other hatchbacks in its class. At this price what you get is a car from German makers which is strongly built and looks sophisticated. There is another issue; there is huge gap in prices of these three variants from each other. It gives advantage to other cars to fit into these gaps. Looking at its quality, fresh look and superior German engineering, this car should be able to get a good number of buyers, especially youth.