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Strategic Social Media Management 2009


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With the exploding growth of social media, the need to apply strategic thinking to your public relations and communications campaigns has never been more critical.

* A clear cultural understanding is needed to communicate with social media tools.
* A framework for using social media in business continuity planning.
* An overview of how to choose the right social media tools to meet your objectives.
* A plan of attack to start incorporating social media in your campaigns.
* Knowledge on how to transition your communications experience and know-how to social media.
* How to manage a successful social media campaign.

Published in: Business, Technology

Strategic Social Media Management 2009

  1. Strategic Social Media Management<br />Kami Watson Huyse, APR<br />
  2. The More Things Change…<br />
  3. The More They Stay the Same<br />
  4. “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.”<br /><ul><li>Joe Ragan, Newsradio</li></ul>As quoted in “Groundswell” by Charlene Li and Josh Bernoff<br />
  5. Risks and opportunities<br />
  6. 10 Risks of Engagement<br />From Communication Overtones, Kami Huyse,<br />
  7. On Lawyers…<br />“The Best Way to Deal with Lawyers is to simply say to them: ‘This is what I want to do. Now keep us out of jail as we do it.”<br />- Guy Kawaski, “The Art of Partnering”<br />
  8. 48 Hours<br />
  9. 48 Hours<br />
  10. “There is a segment of the population that wants you to put on a microphone and a webcam and describe what you’re doing as you are doing it. They want you to describe how you are putting out the fire.”<br />Tim McIntyre<br />Vice President, Communications<br />Domino’s Pizza<br />Strategist, Summer 2009<br />
  11. Incremental<br />
  12. Costs of “Sitting it Out”<br />From 10 Lost Opportunity Costs, Communication Overtones,<br />
  13. Altimeter 2009<br />
  14. Touch points<br />
  15. The BEEHIVE<br />Build<br />Eavesdrop<br />Echo<br />Socialize<br />
  16. The Connected Company<br />From “The 5 Competencies of the Connected Corporation,” Communication Overtones,<br />
  17. Listen<br />Free tools: Google Blogs, RSS feeds loaded into Google Reader, FeedDemon<br />Paid Tools: Radian 6, DIY Dashboard, BuzzStream, Legacy Brands<br />
  18. Participate<br /><ul><li>Join
  19. Comment
  20. Cross link
  21. Build relationships
  22. Find your community</li></li></ul><li>
  23. The Internal Team<br />
  24. On Junior Staff…<br />agilliam Says: October 12, 2008 at 9:33 am<br />“I find it interesting that social media is something our generation is assumed to know everything about. Since it is new, and hip, and somewhat started by MySpace, it seems taken for granted that we know how to work it professionally. For most of the students in class, however, this is the first experience actively engaging in social media professionally (it is for me).”<br />
  25. Conversation Starters<br />@lettergirl<br />#journchat<br />
  26. Social Etiquette <br />1. Authenticity<br />2. Privacy<br />3. Disclosure<br />4. Truthfulness<br />5. Credit<br />Adapted from David Scott Meerman, The New Rules of Marketing and PR<br />
  27. Contribute<br /><ul><li>Content
  28. Values/Culture
  29. Experiences
  30. Resources</li></li></ul><li>From Communication Overtones, “Setting Relational Objectives,”<br />
  31. “Ask not what your [community] can do for you, but what you can do for your [community]”<br />
  32. Case studies<br />
  33. @netsolcares<br />Customer Service<br />
  34. NetSol Evaluation<br />
  35. Social Hub<br />
  36. Thought Leadership<br />
  37. Aggregation<br />
  38. Informative “Best Friend”<br />
  39. Exclusive Offers<br />
  40. Access<br />
  41. Tactics and Tools<br />
  42. Seven Types of Social Media<br />From “The 7 Categories of Social Media,” Communication Overtones,<br />
  43. Hot Online Communities<br /><ul><li>Facebook
  44. Twitter
  45. LinkedIn
  46. Plaxo
  47. Ning
  48. BlogHer
  49. Kirtsy
  50. Digg</li></li></ul><li>BIBLIOGRAPHY<br />Naked Conversations, Robert Scoble and Shel Israel<br />The New Rules of Marketing and PR, David Scott Meerman<br />Measuring Public Relationships: The Data-Driven Communicators Guide to Success, KD Paine (purchase at<br />Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get it Back, RohitBhargava<br />Groundswell, Charlene Li and Josh Bernoff<br />Twitterville, by Shel Israel<br />
  51. Kami Watson Huyse, APR<br />Phone: (713) 568-5750<br />E-mail:<br />Twitter: kamichat<br />Blog: Communication Overtones<br />Web site:<br />