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PRSA Teleseminar – 05/15/08 Reputation Management in a Google World Lee Odden, CEO TopRank  Kami Watson Huyse, APR myPRPro
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A New Vocabulary http://www.seo-dictionary.com
Dec 2006 – 6.7 billion searches (comScore) Dec 2007 – 10 billion searches (comScore) March 2008 – 6.4 billion searches Google (comScore)
[object Object],[object Object],[object Object],[object Object],[object Object],Search Market Share comScore March 2008
[object Object],Reputation Engine
New Corporate Homepage
For Fun: TopRank
For Fun: My PR Pro
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Public Relations and Search
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Impact of SEO for PR
A Reputation Tarnished
And Slowly Improving
PayPal Problem
PayPal Problem
WalMart Watch
WalMart Wake Up
Home Depot
Home Depot
SEO Considerations Content Links
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEO Tips
Keywords to Monitor ,[object Object],[object Object],[object Object],[object Object]
Pre Universal Heat Map
Universal Search Heat Maps
Your Company Sucks
And Also Yours
[object Object],[object Object],[object Object],[object Object],[object Object],Keyword Research Tools
Keyword Research Tools
Keyword Research Tools
[object Object],[object Object],Keyword Research Tools
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],News Content to Optimize
[object Object],[object Object],[object Object],[object Object],News Content to Optimize ,[object Object],[object Object],[object Object],[object Object]
Blog Based Newsroom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Release Optimization
Release Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Linking Building
[object Object],Linking Building Keywords Key  Word Word Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Word Word Key Key Word Key Word Word Key Key Word Word
[object Object],[object Object],Free Linking Tools
Marketleap Tool
Marketleap Tool
Marketleap Tool
Yahoo Site Explorer
[object Object],[object Object],[object Object],[object Object],[object Object],Linking Tips
Holistic SEO Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimize & Promote
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic - Links Holistic SEO Promotion
[object Object],[object Object],Monitoring Tools
Monitoring Tools
Monitoring Tools
Monitoring Tools
[object Object],[object Object],[object Object],[object Object],[object Object],Takeaways
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resources
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you

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Reputation Management In A Google World