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Measuring Social Media November 2007

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Kami Watson Huyse, APR
Kami Watson Huyse, APR

The document discusses measuring social media and provides six steps for effective measurement: 1) set objectives, 2) define stakeholders, 3) determine metrics, 4) benchmark over time or against competition, 5) select measurement tools, and 6) analyze results. It emphasizes that measuring relationships is more difficult than analytics and outlines some common metrics for measuring relationships, interactions, and outcomes.

BusinessTechnology
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Measuring Social Media It’s About Relationships
Why Measure?
Why Measure? “ Are we making a difference, or just making a fool of ourselves? ”
Measuring Social Media Katie Paine, KD Paine and Partners
Super Six Steps to Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Setting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Strategy to Engage ,[object Object],[object Object],[object Object],http://www.healthcare100.com
2. Community of Stakeholders By Andrew Niddrie, Flickr, Gulliver Square , Scotland
3. What Metrics Matter Most? ,[object Object],[object Object],[object Object]
Measuring Analytics: Easier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Relationships: Harder ,[object Object],[object Object],[object Object]
Measuring Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes and the Dreaded ROI Charlene Li, Forrester Research, The ROI of Blogging ,[object Object],[object Object],[object Object]
4. Your Competition By Mr. Mark, Pick One , Flickr
5. Measurement Tools: Free ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Tools: Paid ,[object Object],[object Object],[object Object],[object Object]
Fun: Media Snackers Meme
Fun: Media Snackers Meme There have been 72 posts over the past 14 days that include the terms "media snack" or "media snackers." Both the plurals and the singular uses of each word were also pulled.
Comments and the “Conversation” Now Is Gone , Geoff Livingston (27 comments) Every dot Connects , Connie Reece (21 comments) Web strategy by Jeremiah , Jeremiah Owyang (19 comments) Web strategy by Jeremiah , Jeremiah Owyang (18 comments) Engage in PR , Kyle Flaherty (12 comments)
Jeremiah Owyang’s Mindshare
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring Social Media

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Measuring Social Media November 2007

  • 1. Measuring Social Media It’s About Relationships
  • 3. Why Measure? “ Are we making a difference, or just making a fool of ourselves? ”
  • 4. Measuring Social Media Katie Paine, KD Paine and Partners
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  • 9. 2. Community of Stakeholders By Andrew Niddrie, Flickr, Gulliver Square , Scotland
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  • 15. 4. Your Competition By Mr. Mark, Pick One , Flickr
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  • 19. Fun: Media Snackers Meme There have been 72 posts over the past 14 days that include the terms "media snack" or "media snackers." Both the plurals and the singular uses of each word were also pulled.
  • 20. Comments and the “Conversation” Now Is Gone , Geoff Livingston (27 comments) Every dot Connects , Connie Reece (21 comments) Web strategy by Jeremiah , Jeremiah Owyang (19 comments) Web strategy by Jeremiah , Jeremiah Owyang (18 comments) Engage in PR , Kyle Flaherty (12 comments)
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