In today’s world, branding yourself and your organization is easier than ever; however, it is also more confusing than ever. Should you brand your company? Should you brand yourself? Or both? And how do you keep up with the flow of content that is necessary to attract the attention of people looking to buy your product or service?
In this webinar, we will look at several case studies of businesses at various sizes who have used both traditional and online marketing to brand the company. We will also talk about the basics of branding and how you have to decide who you are before you can attract people to buy what you have to offer.