Survey of 100 Software Executives
Revenues of companies surveyed
“...software vendors can no longer simply pushcustomers to their products; rather, vendors’products need to be where their...
Major Shift in Customer Attitude towards cloud
The Tide Changed in Q4 2010
Last Year Was Learning and Experimenting                  Watching and Learning                                           ...
Vendors Are Staking Their Competitive Claims             Nobody Wants To Be Left Behind 8
Executives Bullish About Cloud Future
Large Companies Drive Cloud – Long Term90.00%   84.85%80.00%70.00%                                            60.38%60.00%...
PaaS Sweet Spot for Vendors – Longer Term
But Customers Still Wary…
Verticalization of the cloud
Additional Implications in the Report•   Global Markets•   Go to Market Strategies•   Databases in the cloud•   Enterprise...
Cloud connect presentation 2011
Cloud connect presentation 2011
Cloud connect presentation 2011
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Cloud connect presentation 2011

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Sand Hill Group surveyed 100 software executives to gauge their outlook on cloud computing business strategies, customer adoption, revenue streams and future plans.

The 2011 study updates many of the key findings discussed in the "2010 Leaders in the Cloud" report. The 15-page PDF report includes more than a dozen charts of survey findings and shares the strategic implications for the cloud software and services vendor community. checkout http://sandhill.com/research/reports.php?id=8

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Cloud connect presentation 2011

  1. 1. Survey of 100 Software Executives
  2. 2. Revenues of companies surveyed
  3. 3. “...software vendors can no longer simply pushcustomers to their products; rather, vendors’products need to be where their customers wantto be—in the cloud.”The Tide is Changing in Customer Adoption
  4. 4. Major Shift in Customer Attitude towards cloud
  5. 5. The Tide Changed in Q4 2010
  6. 6. Last Year Was Learning and Experimenting Watching and Learning 53% Implementing Pilot projects for… 52% Implementing and deploying non-critical… 33% Deploying mission-critical applications 18% No plans 3% Don’t know 2% 0% 10% 20% 30% 40% 50% 60%
  7. 7. Vendors Are Staking Their Competitive Claims Nobody Wants To Be Left Behind 8
  8. 8. Executives Bullish About Cloud Future
  9. 9. Large Companies Drive Cloud – Long Term90.00% 84.85%80.00%70.00% 60.38%60.00% 54.72%50.00% 45.28% 45.45% 39.39% Small40.00% Large30.00%20.00%10.00% 0.00% Today 3 years 5 years
  10. 10. PaaS Sweet Spot for Vendors – Longer Term
  11. 11. But Customers Still Wary…
  12. 12. Verticalization of the cloud
  13. 13. Additional Implications in the Report• Global Markets• Go to Market Strategies• Databases in the cloud• Enterprise Readiness of Cloud Offerings• Private Vs Public Clouds• Get the report at: http://www.sandhill.com

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