Social media


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Social media

  1. 1. Social Media <br />NEXC 2011<br />
  2. 2. Objectives<br />Understanding our mistakes<br />Develop our three focus social media channel<br />Get social media to deliver results <br />Return on investment<br />Learn on best case practices<br />
  3. 3. Current situation <br />01 LC have a Facebook Fan page<br />3 LCs have a Facebook group<br />0 LC have a Twitter page<br />0 LC have a Youtube page<br />0 LC have a LinkedIn page<br />
  4. 4.
  5. 5. THAT DOESN’T MATTER!<br />Why?<br />
  6. 6.
  7. 7. Typical mistakes <br />Trying to do everything<br />Starting strong then forgetting<br />Using content people don’t understand (acronyms) or that brings no value<br />Trying to push a msg without engaging<br />This is NOT free! Takes time<br />People don’t look at it on a ROI perspective<br />
  8. 8. 1st step - Mission<br />Define the mission for each social media channel<br />Who do you want to reach?<br />Why do they care?<br />What results do you want to get?<br />How will you measure the success of your strategy?<br />
  9. 9. 2nd – Calendar of content<br />How many updates a week / a month?<br />Define what kind of content at a specific time<br />Who’s in charge for every content blurb?<br />
  10. 10. 3rd - Deliver the content!<br />JFDI just focus and do it<br />Make sure the branding is aligned and no acronym<br />Adjust to people’s response (likes, comments)<br />Look at analytics<br />Ask question, engage people<br />This is not a one-way conversation<br />
  11. 11. 4th – Promote it<br />Tie everything together<br />Your mass mail, signature, website, links<br />Offline strategy<br />Do you link to your Facebook fan page on your posters?<br />Get other organizations to promote it<br />University, other student org, career centre, alumni association, business associations<br />
  12. 12. Ideas for content <br />EXCHANGE!!!!!!!!!!<br />Be original!<br />Link to alumni content<br />Media articles<br />Profile/interview EB, EP, alumni, conference delegate<br />Short and original facts about AIESEC<br />Conferences<br />
  13. 13. Tips - Facebook<br />Use the Favorites feature to link with other organizations<br />Design a tab for exchange/membership that get people to sign up (landing page)<br />Look at Analytics to measure your success<br />Link to your other channels since it’s the most popular one<br />
  14. 14. Linked In – Biggest potential<br />Get all your EB to sign up with a complete profile<br />Use the Gmail plugin etacts<br />Participate in LinkedIn answers and give tips in discussions on HR groups<br />Showcase your products (Exchange!)<br />Have a company profile<br />Get/invite your alumni to discuss in your group<br />
  15. 15. Twitter<br />Have a very external strategy<br />Do not let it die!<br />Follow other organizations<br />Retweet influential people<br />Answer to people<br />Get someone in your LC that really gets it<br />
  16. 16. Link it back to your LC<br />The more the members are involved, the bigger are the successes<br />Get members to follow AIESEC Cameroon and your LC channel when they join<br />Never forget the branding!<br />As always in COM<br />We do not create all the content!<br />
  17. 17. Questions? Suggestions?<br />