HowTo create your Social Media Strategyby Kameel Vohrawww.kameelvohra.com<br />
Campaign Objective<br />The first step is understanding whatyou are trying to do:<br />Increase revenue? Gain more custome...
Why?<br />because your objectives <br />will determine your audience<br />the mediums you’ll use<br />your content strateg...
Example<br />Corporate Objectives: <br />To increase restaurant sales by 10% this year.<br />To reduce operating expenses ...
Who are you talking to?<br />Segment them & discover their behavior<br />Who are they?<br />Customers? Product reviewers? ...
Example<br />Customers are aged between 25-35, live within 3km of the property, they are tech-savvy, participate online on...
Select the Medium<br />There are lots of social media mediums<br />Not just Twitter, LinkedIN & Facebook<br />What do medi...
Implementation<br />Create content your audience is looking for (based on your audience research)<br />Allocate internal r...
Monitor & Manage<br />You’re now the host of an on-going event<br />Treat everyone like they’re your guest<br />Respond to...
Example<br />Menu & Food suggestions from customers are increasing, so involve the Chef / F&B in the conversations<br />Pi...
Questions ?please get in touch.<br />about the author<br />Kameel Vohra<br />Marketing Consultant<br />www.kameelvohra.com...
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HowTo Create your Social Media Strategy

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A simple guide to developing your own Social Media Strategy.

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HowTo Create your Social Media Strategy

  1. 1. HowTo create your Social Media Strategyby Kameel Vohrawww.kameelvohra.com<br />
  2. 2. Campaign Objective<br />The first step is understanding whatyou are trying to do:<br />Increase revenue? Gain more customers? <br />Gain market insight? Raise awareness? <br />Develop new products?<br />This should match your corporate objectives<br />
  3. 3. Why?<br />because your objectives <br />will determine your audience<br />the mediums you’ll use<br />your content strategy<br />and the if the campaign was a success<br />
  4. 4. Example<br />Corporate Objectives: <br />To increase restaurant sales by 10% this year.<br />To reduce operating expenses by 10% this year.<br />Social Media Objective: <br />For the next six months, use free social medias to generate positive customer recommendations that will attract XXX new customers.<br />
  5. 5. Who are you talking to?<br />Segment them & discover their behavior<br />Who are they?<br />Customers? Product reviewers? Industry pundits? News content creators? Suppliers?<br />Demographics?(Age, gender, location)<br />Behavior?<br />Readers? Bloggers? mobile access? web access? from home or work? what sites do they visit? what do they want? What are they currently saying online?<br />Verify your research, if possible, meet these people<br />
  6. 6. Example<br />Customers are aged between 25-35, live within 3km of the property, they are tech-savvy, participate online on blogs and review sites, they have a high use of mobile devices, likely to have a profile in one or more social networks, and are consumers of video content, etc<br />
  7. 7. Select the Medium<br />There are lots of social media mediums<br />Not just Twitter, LinkedIN & Facebook<br />What do mediums do your audience use?<br />It’s a waste of time using a tool that your audience doesn’t use. <br />
  8. 8. Implementation<br />Create content your audience is looking for (based on your audience research)<br />Allocate internal resources or get an agency<br />Put widgets for content creation / distribution on your own website <br />Begin distributing your content & engaging your audience<br />
  9. 9. Monitor & Manage<br />You’re now the host of an on-going event<br />Treat everyone like they’re your guest<br />Respond to your guests<br />Increase where you get positive responses<br />Change or remove where get negative responses<br />Monitor & ask for guest feedback<br />Constantly measure against your campaign objective, recycle & improve<br />
  10. 10. Example<br />Menu & Food suggestions from customers are increasing, so involve the Chef / F&B in the conversations<br />Pictures of parties/events are being heavily viewed, so increase the frequency and number of pictures, ask for audience contributions<br />Comments on rooms are negative/positive, understand and respond to guest feedback, provide incentives/responses based on your current corporate policies. <br />
  11. 11. Questions ?please get in touch.<br />about the author<br />Kameel Vohra<br />Marketing Consultant<br />www.kameelvohra.com<br />@kameel<br />

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