Venture Rails Presentation

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Venture Rails Presentation

  1. 1. Venture Rails<br />Addison Farrell | Ben Peterson | Kaylea McKean | Toni Villella<br />
  2. 2. Why Trains are Better than Planes<br />http://www.youtube.com/watch?v=TQTWGFfhfYE<br />
  3. 3. What is Venture Rails<br />Luxury meets Efficiency<br />Conscientious Consumer<br /><ul><li>Donations
  4. 4. Preservation</li></li></ul><li>What’s in a name?<br />Lifestyle<br /><ul><li>Adventure
  5. 5. Fast Paced
  6. 6. Experiential</li></li></ul><li>Logo<br />Geographic Segmentation<br />Country-of-Origin & Heuristics<br />Brand Personality<br />
  7. 7. Slogan<br />“When you travel with Venture, You’re in for the Journey!”<br /><ul><li>Motivation & Goals</li></li></ul><li>Target Markets<br />Singles & College Age Travelers<br />Business Leisure Travelers<br />Family Leisure Travelers<br />
  8. 8. Services & Offerings<br />Atmospherics<br />Maslow’s Hierarchy of Needs<br /><ul><li>Physiological
  9. 9. Self-Actualization
  10. 10. Safety</li></ul>Being Space<br />Belongingness<br />
  11. 11. Promotion 1: Magazine Ad<br />“Businessman sipping a martini and typing on his laptop while traveling through cascading mountain…”<br />Image and Message<br />Placement<br /><ul><li>Business Week</li></ul>Wear-out<br />
  12. 12. Promotion 1: Businessman Ad<br />Perception<br />Associations<br />Need for Power<br />Psychographic Analysis<br /><ul><li>Persuasion</li></ul>Approach-Approach<br />
  13. 13. Promotion 2: Spiderman Ad<br />“Aerial shot of speeding train, child is crying and mom can’t relax. All of a sudden, Spiderman comes swooping in the window…”<br />Celebrity and character endorser<br />Reference groups<br /><ul><li>Aspirational & Dissociative </li></ul>Influence<br />Source of Persuasion<br /><ul><li>Objectivity</li></li></ul><li>Promotion 3: SubwayAds<br />Guerilla Marketing<br />Product involvement<br />Humor appeal<br />Positive WOM<br />Self<br /><ul><li>Actual & Desired</li></li></ul><li>Thank You<br />Questions<br />?<br />?<br />?<br />

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