Confidential. Do not copy or re-distribute ©LPC
Linking social media to
business goals
Kamales Lardi, Lardi & Partner Cons...
Confidential. Do not copy or re-distribute ©LPC
Social Media
has created a new kind of customer
Trusts in
advice
from
netw...
Confidential. Do not copy or re-distribute ©LPC
Social Media
does this sound familiar to you?
Company X Social Media Lead
...
Confidential. Do not copy or re-distribute ©LPC
Social Media
to create sustainable value for your business
Social Media
In...
Confidential. Do not copy or re-distribute ©LPC
Social Media Strategy Framework
5
Confidential. Do not copy or re-distribute ©LPC
• Identify business goals / challenges
• Determine vision for social media...
Confidential. Do not copy or re-distribute ©LPC
Social Media
linking social media to business goals
Business
Goals
Busines...
Confidential. Do not copy or re-distribute ©LPC
Social Media
how ready is your company?
Stages of Maturity
ValueCreation
•...
Confidential. Do not copy or re-distribute ©LPC
Source: LPC point of view, 2012
Social Media
C-Level management buy-in
• S...
Confidential. Do not copy or re-distribute ©LPC
• Determine the focus area(s)
• Identify target audience
• Define use case...
Confidential. Do not copy or re-distribute ©LPC
Thank you
@KamLardi
ch.linkedin.com/in/kamaleslardi
slideshare.net/kamales...
Confidential. Do not copy or re-distribute ©LPC
Source: LPC point of view, 2012
Book Video
http://youtu.be/AXj7Hv2w62Q
Confidential. Do not copy or re-distribute ©LPC
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Social Media Book launch event ''Business Strategy and Social Media: Strenthening the Ties'' on 17th Sept 2013

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Social Media Book launch event ''Business Strategy and Social Media: Strenthening the Ties'' on 17th Sept 2013
http://build-your-social-business.eu/

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Social Media Book launch event ''Business Strategy and Social Media: Strenthening the Ties'' on 17th Sept 2013

  1. 1. Confidential. Do not copy or re-distribute ©LPC Linking social media to business goals Kamales Lardi, Lardi & Partner Consulting GmbH September 2012
  2. 2. Confidential. Do not copy or re-distribute ©LPC Social Media has created a new kind of customer Trusts in advice from network Buys more online Proactively provides feedback Expects better customer experience Reviews & ranks Seeks to connect with peers The ‘Social Customer’ Communicates online
  3. 3. Confidential. Do not copy or re-distribute ©LPC Social Media does this sound familiar to you? Company X Social Media Lead  Social media accounts set up  Decent # of followers / likes  Content calendar for next 6 months  Metrics measured: Engagement, likes, retweets, views     …. Now what?? Business value? Potential vs. risks? RoI? Next steps?
  4. 4. Confidential. Do not copy or re-distribute ©LPC Social Media to create sustainable value for your business Social Media Initiatives Business Goals
  5. 5. Confidential. Do not copy or re-distribute ©LPC Social Media Strategy Framework 5
  6. 6. Confidential. Do not copy or re-distribute ©LPC • Identify business goals / challenges • Determine vision for social media • Explore social media direct or indirect impact • Define key strategic metrics • Consider internal organisational elements
  7. 7. Confidential. Do not copy or re-distribute ©LPC Social Media linking social media to business goals Business Goals Business Drivers Social Media Opportunity Opportunity Type Social Media Tactics Example 1 - Private bank Generate increased revenue for wealth management business Increase inbound leads by 10% for customer segment 35 – 50 years Create presence on social media focused on providing investment advice and online portfolio risk profiling Business 2.0 Defined in Phase 2 Example 2 – Technology developer Improve efficiency of product innovation cycle Reduce cycle time from idea generation to prototype by 20% Create employee crowdsourcing platform to assess, feeback & rank new product ideas Enterprise Collaboration Defined in Phase 2
  8. 8. Confidential. Do not copy or re-distribute ©LPC Social Media how ready is your company? Stages of Maturity ValueCreation • Aware of Social Media but not used for business • No or only information monitoring • Aware of Social Media & impact on business • Monitor relevant online conversations & analyze for key messages • Able to participate in customer online conversations • Identified key Social Media channels to communicate brand message • Brand message tells company story • Structure to respond to customers set up • Embedded in existing customer service channels • Employees actively involved or encouraged • Actively participating in Social Media • Contribute value through content • Social Media channels contribute to strategic objectives Maturity Assessment Tool: http://www.lardipartner.com/smma/ Source: LPC point of view, 2012
  9. 9. Confidential. Do not copy or re-distribute ©LPC Source: LPC point of view, 2012 Social Media C-Level management buy-in • Speak the C-level language • Use data to convince • Highlight outcomes achieved • Educate • Create an urgency
  10. 10. Confidential. Do not copy or re-distribute ©LPC • Determine the focus area(s) • Identify target audience • Define use cases • Plan content and channels (or tools) • Employee training & education
  11. 11. Confidential. Do not copy or re-distribute ©LPC Thank you @KamLardi ch.linkedin.com/in/kamaleslardi slideshare.net/kamalesn xing.com/profiles/Kamales_Lardi lardistrategy.com
  12. 12. Confidential. Do not copy or re-distribute ©LPC Source: LPC point of view, 2012 Book Video http://youtu.be/AXj7Hv2w62Q
  13. 13. Confidential. Do not copy or re-distribute ©LPC

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