Deloitte Social Media Analytics Event: SwissCom presentation

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Deloitte Social Media Analytics Event: SwissCom presentation

  1. 1. Swisscom Social MediaDeloitte24.11.11.Patrick MoeschlerHead of Social MediaCorporate CommunicationsSwisscom
  2. 2. Agenda • Strategy & Data • Swisscom on Social Media 2Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
  3. 3. Swisscom on Social Media 3Classification, First name & surname, Orga n anization, Filename_Ve ersion dd/mm/yyyy y
  4. 4. September 2011 2 Fre Brands ee s Social Media Governance Swisscom Group Inn novationOrganisation Social Media Busine Custom es mers Rsidential Customers
  5. 5. Swisscom Social Media Map Social Web September 2011 2 (Monitoring) Third Party rantwortlicher Swissco AG 68 000 68‘000 om 2‘000 Own Readers schler, Social Media Ver 8‘000 8 ‘000 270‘000 270 000 Patrick Moes 28‘000 750 000 750‘000 5‘000 Views Support-Community (Monitoring)
  6. 6. Facebook 6Classification, First name & surname, Orga n anization, Filename_Ve ersion dd/mm/yyyy y
  7. 7. Facebook page gDialogue Information Brand Topics Entertainment Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om 2 September 2011
  8. 8. Facebook AppPatrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
  9. 9. Dialogue Positive feedback Negative feedbackPatrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
  10. 10. Agenda • Strategy & Data • Swisscom on Social Media 10Patrick Moes schler, Social Media Ver rantwortlicher Swissco AG om September 2011 2
  11. 11. Strategy & Data gy
  12. 12. Functions of Social Media September 2011 2 Brand- positioning rantwortlicher Swissco AG om Product- Communication development schler, Social Media Ver Social Media Patrick Moes Sales & Support Marketing Support Community HR MR
  13. 13. Thank you ypatrick.moeschler@swisscom.comXING,XING LinkedIn

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