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Social Media Marketing - simple - Whitepaper

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SocialADM.com Has sponsored this document for your free use. SocialADM.com is a Strategic Sales Tool provided as a Service (SaaS) and designed by Sales Executives to help other Sales Executives in their daily Sales Processes from Lead-to­‐Order. SocialADM is especially designed for Strategic, Complex, Value and Solution Selling Process.

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Social Media Marketing - simple - Whitepaper

  1. 1. Re-­‐Think   Social  Media  Marke2ng  In  2012  Authored  by:    h>p://twi>er.com/kalleheinonen  h>p://www.linkedin.com/in/kalleheinonen  
  2. 2. About  This  Document  About  This  Document  This  document  gives  a  framework  for  planning  your  Social  Media  Strategy.  You  are  free  to  re-­‐use  this  plan  as  is  or  modify  it  to  be>er  fit  your  purpose.  Who  Should  Read  This?  This  document  is  a  special  piece  planned  for  anyone  interested  in  making  sense  of  Social  Media  Marke2ng.  Our  Re-­‐think  Series  of  Whitepapers  are  following  same  principle;  Things  that  are  commonly  made  sound  difficult  are  made  a  li>le  bit  easier  to  do.    Main  Target:  Directors,  Sales  Team  Leaders,  Business  Owners,  Marke2ng  Management,  Marke2ng  Associates,  Media  Planners  About  SocialADM  SocialADM.com  is  a  Strategic  Sales  Tool  provided  as  a  Service  (SaaS)  and  designed  by  Sales  Execu2ves  to  help  other  Sales  Execu2ves  in  their  daily  Sales  Processes  from  Lead-­‐to-­‐Order.  SocialADM  is  especially  designed  for  Strategic,  Complex,  Value  and  Solu2on  Selling  Process.  
  3. 3. Social  Media  Matrix  When developing our Social Media Matrix we follow five steps: 1.  Creating and Defining Social Media Strategy (This is never easy) 2.  Choosing Channel knowing the audience and the purpose 3.  What will it cost, what will it return 4.  Taking the Strategy to Action; Who, what, when (buffer) publish? 5.  Measure your Success and Optimize
  4. 4. Social  Media  Strategy  (Example  made  for  an  Entrepreneur)  Media   Technology,   Purpose  &   Go  to   Budgeted     Top  Level  Goals   “Budgeted”   Campaign  Channel   Pla2orm,  or  Type   Audience   Market   Cost  or  Sweat   Return   Name   Quarter  Blog   Wordpress  -­‐   Nurturing   Q3/2011   €2000  +  Sweat   +  in  visits  &   5%  YOY   At  the  top  of   Ongoing   Customers     comments   re-­‐visits  to   the  Wind!   B&B  Twi>er,   Hootsuite  –  Soe   Luring  Cyclists   Q3/2011   Sweat   +  Followers  &  Re-­‐ +  Visits  to   Whispering  Buffer   launch  +  Ongoing   tweet   other  media   Winds’  Head  Facebook   Group  -­‐  Launch   General  Buzz   Q2/2012   €5000   +  web  ac2vity  &   +  Leads  from   challenge   Campaign  2012     convergence     Website  Facebook   Group  -­‐  Ongoing   General                1   Q4/2011   Sweat   +  fans  &   +  Leads  from   Ring   “Awareturing”     comments   Website  Youtube   Channel  -­‐  Ongoing   General                1   Q3/2011   Sweat   +  video  views   +  Leads  from   Channel   “Awareturing”     Website  Flickr,   Profile  -­‐  Ongoing   General                1   Q3/2011   Sweat   +  image  views   +  Leads  from   Moments  at  the  Pinterest,   “Awareturing”   Website   Wind’s  Head  Instagram  Forums   Mul2ple  –  Lead   Lead  gen.  &  Buzz   Q4/2011   Sweat   +  comments  &   +  Leads  or   Do  “Some   genera2on  for  soe   buzz   visits  to  B&B   Guerilla”  Ac2on   Launch  2011  
  5. 5. Social  Media  Ac2on  Plan  (Example  made  for  an  Entrepreneur)  Media   Campaign   What  is  published?   Who  is   Who  will   Publishing   KPI’s  &  Metrics   AnalyOcs  &  Research  Channel   publishing?   moderate?   Frequency  Blog   At  the  top  of   Tweets  integrated   Entrepreneur Entrepreneur   Weekly   Visits,  New  Visits,   WP  Analy2cs  &   the  Wind!   to  blog  +   +  Customers   Returning  Visits,  BR%,   Google  Analy2cs   Occasional   CgCTR%  to  other   Customer  stories   media,  Comments,   Subscrip2ons,  SR%  Twi>er,  Buffer   Whispering   Daily  /  Weekly   Entrepreneur   Not  valid   Daily-­‐to-­‐ Re-­‐tweets,  RT%,  New   Twi>erAnalyzer,   Winds’  Head   thoughts  +  Business   Weekly   Followers,  fwr%,  URL-­‐ Google  trends,  etc…   updates   CTR%,  Un-­‐fwr%  Facebook   challenge   Real-­‐2me  stories  of   Ad  Agency  +   Ad  Agency   24/7  during   New  fans,  Comment%,   FB  Stats  +  Google   adventures  of  “The   Fans   Campaign   CgR%  Engagement%,     Analy2cs   Cyclist”   Likes  Facebook   Ring   Facebook   Entrepreneur Not  valid   Monthly   New  fans,  Comment%,   FB  Stats  +  Google   Presenta2on   +  Fans   CgR%  Engagement%,     Analy2cs   Likes  Youtube   Channel   Videos  about   Entrepreneur   Entrepreneur   Monthly   Views,  New  Views  per   Y  Stats  +  GA   experiences   week,  Shares,  Likes  Flickr,   Moments  at   Images  about   Entrepreneur   Entrepreneur   Monthly   Views,  New  Views  per   F  Stats  +  GA  Pinterest,   the  Wind’s   experiences   week,  Shares,  Likes  Instagram   Head  Forums   Do  “Some   Q  &  A   Entrepreneur   Not  valid   Daily-­‐to-­‐ Referrals,  referral  BR%   Google  Analy2cs   Guerilla”   Weekly   and  Referral  CR%   Ac2on  
  6. 6. Re-­‐Think   Your  B2B  Sales.   Our  Website:  h>p://www.socialadm.com   Our  Blog:  h>p://salesgonesocial.wordpress.com      In  2012  Authored  by:    h>p://twi>er.com/kalleheinonen  h>p://www.linkedin.com/in/kalleheinonen  

SocialADM.com Has sponsored this document for your free use. SocialADM.com is a Strategic Sales Tool provided as a Service (SaaS) and designed by Sales Executives to help other Sales Executives in their daily Sales Processes from Lead-to­‐Order. SocialADM is especially designed for Strategic, Complex, Value and Solution Selling Process.

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